7. Consumers want a better world, not just better widgets. @simonmainwaring #WeFirst
8. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WeFirst
9. Are you ready to be social? @simonmainwaring #WeFirst Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
24. 5 Essentials Social Platforms #WeFirst @simonmainwaring Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
25. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring #WeFirst
29. Extra Return on Investment @simonmainwaring #WeFirst Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
37. @simonmainwaring Kiip = Social Gaming as OS + Social Currency + Mobile Content #WeFirst
38. Future: Mobile/Social/Gaming Intersection @simonmainwaring #WeFirst Gamification: Operating system for social media Social media: Sharing social capital/influence Content: Engagement/Purpose
39. Thank You. Twitter: @simonmainwaring Book: wefirstbook.com Blog: simonmainwaring.com Email: simon@wefirstbranding.com For these SLIDES and We First VIDEO, email [email_address] For details on the first ever WE FIRST BRANDING SEMINAR, email: [email_address]