Glyde Digital Case Study

1. CASE STUDY: LEAD GENERATION & CUSTOMER ACQUISITION
GLIDER GLOVES
Glider Gloves was interested in generating leads to their e-commerce website to increase sales
and reach targeted shoppers with purchase intent through authoritative bloggers. They wanted to
increase their brand awareness through authentic and engaging content by bloggers who can drive
their followers to make purchases.
CAMPAIGN OUTLINE
Glider Gloves was matched with three bloggers from the East Coast who wrote product reviews on
their blogs, including links to the brand’s eCommerce and Amazon store.
CAMPAIGN STRATEGY
Glider Gloves are touchscreen compatible gloves, also called conductive gloves, or iPhone gloves.
They make using touchscreen devices hassle-free while wearing gloves in winter.
6k
Impressions
in Only 3 Days
6:35
Minutes Spent on
Average on Post
20%
CTR Due to
High Targeting