BAM Strategy hand picked the best of digital marketing for November 2016!

1. November
MONTHLY DIGITAL REVIEW & TRENDS

2. Agenda
1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments

3. Monthly Specials

4. #Movember
Source : http://www.brandchannel.com/2016/11/02/movember-110216/
http://keyhole.co/preview
● #Movember took over the month of November once again.
● 2016 marks the 13th year of Movember which was started in
Australia.
● This event is a great opportunity for brands to take part in, support a
great cause and target male consumers.
● Throughout the month over 75% of male users were tweeting about
#Movember

6. Stats of the month
Source: http://www.adweek.com/news/technology/9-digital-marketing-stats-you-need-see-week-174443
http://www.adweek.com/news/technology/digital-advertising-grew-32-billion-industry-first-half-2016-174359
37% of internet users turn to social media to research a brand or product
In 2016 digital ad spending totaled $32.7 billion a 19% increase from 2015,
and the biggest spend came from mobile and search.

7. Viral Videos
Source: http://adage.com/article/the-viral-video-chart/viral-video-chart-11-21-16/306861/
Heathrow Airports touching Coming
Home for Christmas ad received
67,318,871 views on youtube in its first
week.
Temptations funny Keep them Busy ad
racked up 68,858,353 views on youtube
during their first week. A TVC was also
created from this ad.
Watch Here
Watch Here

8. App of the Month : Filmborn
Source: https://itunes.apple.com/us/app/filmborn/id1052910024?mt=8
WHAT
● This app makes your smartphone images appear as if
they were shot on a camera with real film
● Applying different filters to your photos or videos that
emulate the effects of old cameras such as Kodak or
Fuji
● There is more than just applying filters other features
include gesture controlled white balance, custom
curves, batch editing and much more
WHAT WE THINK
● Fun new way to edit and enhance your photos and
videos

9. BAM’s fav

10. McDonald’s Canada on Snapchat
Source: https://www.instagram.com/p/BNICP1zhlnc/?taken-by=mcdonaldscanada&hl=en
WHAT
● To announce their debut on Snapchat, McDonald’s
Canada allowed for followers to doodle on a given
picture using Snapchat’s crayon features
● Each day there was a new picture to colour over the
course of a few days and the best ones would be
featured on their Snapchat account
WHAT WE THINK
● Fun, creative way to create user engagement with
brand
● Innovative way to use Snapchat features in a
campaign (beyond the traditional filter)

11. McDonald’s Canada on Snapchat

12. Coca-Cola Selfie Bottle
Source: http://creapills.com/bouteille-selfie-coca-cola-20161114
WHAT
● During the Coca-Cola Summer of Love festival
exclusive to Israel Coca-Cola launched a bottle that
automatically takes a selfie while you’re drinking it
● Once the selfie is taken it is automatically uploaded to
the individuals snapchat account as well as
Coca-Cola’s Instagram and Facebook account
WHAT WE THINK
● Perfect campaign for their millennial target market;
utilizing what they love: taking selfies and posting
them on social media

13. Game / Contest

14. Source: https://www.amazon.com/Alexas-G/b?ie=UTF8&node=14655536011
WHAT
● Throughout the holiday’s Amazon will be giving away gift
cards valued at $2,000, $1,000 and $500
● There is also exclusive deals throughout holidays and
black Friday for those who use Alexa
● A landing page was also created for this giveaway
featuring products and actual lingo users would say to
Alexa
HOW TO ENTER
● Simply say “Alexa, what are your deals” to your Amazon
Echo device during the contest period and you are
automatically entered to win
● No Echo device? You can also enter by filling out a form
on Amazon’s site
WHAT WE THINK
● Great way to engage users by encouraging the use of
their exclusive device
Amazon : Alexa Voice Shopping Giveaway

15. Amazon : Alexa Voice Shopping Giveaway Landing Page

16. Website / Social

17. Instagram Live
Source: http://mashable.com/2016/11/21/instagram-live-video-update/?utm_cid=mash-com-fb-main-link#lMzaMY_Zciqa
WHAT
● Now Instagram allows you to live broadcast your
videos to your followers in real-time but they can
only watch while you are still streaming
● Instagram Live also allows you to share only a
video with just a few close friends where they can
watch it twice before it disappears
● With live videos you can see who is watching and
view comments and “likes” in real-time
WHAT WE THINK
● Another way to compete with similar platforms by
combining features of Snapchat, Facebook live and
Facebook messenger

18. Salvation Army :
“Poverty isn’t Always Easy to See”
Source: http://www.adweek.com/adfreak/salvation-armys-clever-facebook-360-photos-show-poverty-lurking-just-out-view-174789
WHAT
● For their 2016 Holiday ad and to encourage those to give
donations, the Salvation Army in Canada showcased poverty
using Facebook’s 360 feature
● At first glance it looks like a normal family, but using facebook
360 feature you can see their small home and conditions in
which they live
● The photos used for Facebook were the result of print ads
that show the entire picture
WHAT WE THINK
● Well chosen medium to portray the reality of the families they
support
● Good way to create more interacting and engaging content
● Great way to target millennial audience for donations by
placing ads on social media and not only print
Watch Here

19. Inspirational
Moments

20. WHAT
● The Morton Salt girl is the inspiration behind the campaign
as she stands for drive, passion and has an unstoppable
spirit. The tagline for their campaign is Morton Salt does
not just want to walk the walk they want to walk her walk
and make a positive impact on the world
● To kick off their “Walk Her Walk” campaign Morton Salt:
○ Teamed up with influential rock band Ok Go for their
latest music video entitled “The One Moment” which
shows every moment has an impact
○ Launched a new website featuring their new
positioning
○ Partnered with #GivingTuesday which occurs on
November 29, 2016 and is a global day for those to
give back to communities, non-profits, schools and
the arts
WHAT WE THINK
● Good way to change their Brand Identity and become more
socially responsible
● Great partnership with influential rock band to appeal to
millennials
Morton Salt : “Walk Her Walk”
Source : http://www.mortonsalt.com/walkherwalk/

21. THANK YOU!