BAM Strategy hand picked the best of digital marketing for March 2017!

1. March 2017
Monthly Digital Review and Trends

2. Agenda
➢ Monthly specials
➢ BAM’s fav
➢ Game / Contest
➢ Website / Social
➢ Inspirational Moments
2

3. Monthly Specials

4. Hashtag of the Month: #SheInspiresMe
● On International Women’s day, Twitter has released a hashtag to
celebrate and recognize the women who make us who we are.
● The hashtag triggers a #WomensDay emoji to encourage people to talk
about the accomplishments around the world.
● Historic conversations about women’s issues that took place on Twitter
the last year were reposted.
● The hashtag had an exposure of 5.76 millions views around the world.
4
Source : http://www.adweek.com/digital/international-womens-day-2017-twitter/

5. Stat of the Month
➢ Snapchat is expected to grow its U.S. audience to 70.4 million by the end of 2017.
This is an increase of 14.2% from 2016 usage numbers.
➢ The average person will spend +5 years of their lives on social media,
according to a study by influencer marketing agency Mediakix.
5
Source: http://www.adweek.com/digital/9-digital-marketing-stats-from-this-week-that-jumped-off-the-page/
http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/

6. App of the Month: Google Allo
WHAT
● This new messaging app uses stickers, doodles, huge emojis and
text to make your messages more expressive.
● Can also help you search for restaurants in your area, share videos
and get answers while you texting a friend.
WHAT WE THINK
● Interesting messaging capabilities, with added value through the
Google Assistant integration.
● However, it will be interesting to see the rise in popularity as there
are already well established messaging tools in market.
● Some glitches still need to be fixed.
6
Source: https://allo.google.com/

7. App of the Month: Google Allo
WHAT
● Meet has taken the Hangouts' video-conferencing features and
enables up to 30 people to join a video conference, provides
virtual training classes, remote interviews, and much more.
● It is integrated with Google's G Suite business apps, so
information is automatically pulled from your Calendar.
WHAT WE THINK
● This has enhanced Hangouts capabilities by increasing the
number of users on a conference call.
● It can get more attraction from businesses as it eases
teleconferencing with extra perks.
7
Source: https://gsuite.google.com/learning-center/products/hangouts/get-started-meet/

8. BAM’s Fav

9. UberEscape
WHAT
● Uber and Transavia partnered for one week to give customers in France
the opportunity to get away from their daily routine.
● When you click on the UberEscape button within the app, real-time last
minute flights from the nearest airport were featured.
WHAT WE THINK
● This activation is aligned with their goal to increase accessibility to easy
travel means.
● Breaking free from habits into an adventure is an intriguing idea for
customers which is sure to bring more awareness to both brands.
9
Source: http://www.adweek.com/creativity/this-airline-partnered-with-uber-to-turn-an-ordinary-taxi-ride-into-a-flight-abroad/

10. Mended Hearts: Give a Fuller Life
WHAT
● Mended hearts has launched a digital campaign that shows an animated
film about a day in the life of a real 11-yo boy, born with a Congenital
Heart Disease (CHD).
● As users donate money, the video becomes more joyful, more colorful
and musical.
● This campaign shows the potential impact of donations on the lives of
kids with CHD.
WHAT WE THINK
● This interactive video is encouraging people to donate by visually
representing the impact of their donation - nicely executed.
● Creative use of technology to positively impact donations.
10
Source: http://www.ivyrevel.com/ca/codedcouture/codedCouture.html
Watch it here

11. Game / Contest

12. Celebration Cookies Contest
HOW TO ENTER
● Users must take the 2 question survey about how much you love Celebration
cookies.
● Users may enter once a day for a maximum of 5 entries and can receive an
extra chance to win by sharing on facebook.
PRIZING
● One $10,000 cheque.
WHAT WE THINK
● Appealing prize and simple registration process.
● Easy way to gather additional insights on why users like the product.
● Giving the option for an extra chance to win will definitely garner word of
mouth.
12
Source: http://whyisthiscookiesogood.ca/

13. Meet Carol Brown by Marketplace Cuisine
HOW TO ENTER
● To enter, users need to play the game and share the contest on social
media using #MeetCarolBrown.
PRIZING
● By playing the game you can get coupons for Lean Cuisine and a chance
to win a cheque of $2,000.
WHAT WE THINK
● This interactive game was well executed and fun to play, however the
contest is not featured upfront.
● Although this game will drive engagement, word of mouth and product
trial, it might not be appropriate for their target.
13
Source: http://eattogether.presidentschoice.ca/

14. Website / Social

15. Instagram Campaign for L’Oréal Paris
WHAT
● Using 32 Canadian influencers followed by 4.5 millions people, l’Oreal
has released a campaign to promote their Infallible Paints products.
● They have been posting on Youtube and Instagram using the hashtags
#PaintYourself and #InfalliblePaints to advertise the products.
WHAT WE THINK
● It is a good use of influencers to bring awareness to the products, while
reaching a large audience and benefitting from their credibility.
● Interesting hashtag that will probably be picked up by the users.
15
Source:
http://www.infopresse.com/article/2017/2/27/une-campagne-sur-instagram-pour-l-oreal-paris?c_rid=67vs0019019F5LNFaDg1813740008%7C22423509&utm_medium=em
ail&utm_source=INFOPRESSE_MASTER-Quotidienne

16. Oikos Can Sing
WHAT
● For the launch of Super Grains, Oikos has partnered with Spotify to make
a playlist tailored to the preferences of their users.
● All users need to do is answer 4 short questions and Oikos makes a
dream playlist.
WHAT WE THINK
● Interesting partnership that is aligned with the habits of their target.
● Clever way to rewards consumers for their interest in the brand.
● Nicely executed as the brand takes advantage of the time it takes to build
a personalised playlist to show the users their ad spot.
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Source: http://www.adweek.com/creativity/netflixs-ads-for-santa-clarita-diet-are-good-gross-fun-but-one-went-a-little-too-far/
Play Video Here

17. Inspirational Moment

18. Mercedes: Grow Up
WHAT
● This new campaign features a video series on social, addressing life rules.
● Mercedes is trying to attract a new market of buyers whose values and
attitudes towards Mercedes are different than those before.
WHAT WE THINK
● An interesting way to bring awareness to the brand without forcing the
product in the messaging.
● The content is a bit controversial, which will induce reactions but which is
also a dangerous terrain.
● This campaign targets a younger audience than previous campaigns.
18
Source : http://www.adweek.com/brand-marketing/mercedes-benzs-most-ambitious-marketing-project-yet-is-all-about-what-it-means-to-grow-up/

19. #GirlsCount
WHAT
● ONE.org and Droga5 New York have released a new UGC campaign to
unite people and put pressure on world leaders against the sexism poverty.
● The website provides users with a number to be represent in a video or
image that will be added to the count in the film released in the end.
● Users can also donate to the cause on this platform.
WHAT WE THINK
● This is a powerful initiative to make a change and urge our leaders to help
these girls.
● By getting real people to take part, it makes this activation more significant
and also provides participants with multiple ways to impact the cause.
19
Source : http://www.adweek.com/creativity/to-educate-girls-one-org-needs-your-help-making-the-longest-video-in-the-world/
Click Here to Watch

20. Thank You!
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