BAM Strategy handpicked the best of digital for April 2016.

1. APRIL
MONTHLY DIGITAL REVIEW & TRENDS

2. Agenda
1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments

3. Monthly Specials

4. Stats of the month
Source:http://www.adweek.com/news/technology/new-study-shows-millennials-prefer-short-mobile-videos-while-older-crowds-long-form-170739?
utm_campaign=WWBSCM&utm_medium=email&utm_source=CMA&utm_content=15_04_16_WWBSCM&utm_term=newsletter & http://www.
influencia.net/fr/actualites/media-com,media,media-qanda-capter-votre-attention,6237.html
According to Turn study, video is expected
to represent 69% of all internet use.
A brand running 10 seconds mobile video ads have greater
appeal and persuasion potential with millennial audience.

5. #AprilFool
Source: http://keyhole.co/preview

6. #AprilFool Brand engagement
Google Search for your Socks App.
Click here to learn more.
Source:http://google-au.blogspot.ca/2016/04/google-search-for-your-socks.html
The new delivery technology
from Google Express
Gmail's April Fools' Joke Causes Many
Users to Send Minion character gif.

7. #Prince + Prince = 12.8 million tweets
Source: http://www.adweek.com/news/technology/princes-death-has-completely-dominated-social-media-twitter-data-shows-
171019
● Prince's death on April 21 has kept Twitter buzzing for 24 hours
● Twitter, social media analytics company SocialFlow tracked popular keywords associated
with him over the past 30 days.
● The term "prince" and the #prince together generated 12.8 million tweets.

8. App of the month : Qanda
Source: http://www.influencia.net/fr/actualites/media-com,media,media-qanda-capter-votre-attention,6237.html
WHAT
● Qanda is a new video application that proposes to consumers
to write a question to someone specifically or to the
community.
● The interlocutor will answer by video of max 30 seconds.
● The consumer can then share the answer on Facebook,
Twitter, etc.
WHAT WE THINK
● A fun way to create conversations between brand and
consumers.
● Innovative way to surf on the video trend.
● Perfect platform for trolls and spam.

9. BAM’s fav

10. Organic Balance: The Real Morning Report
Source: http://great-ads.blogspot.ca/2016/04/organic-balance-real-morning-report.html
WHAT
● Organic Balance launched a 90-sec sarcastic
video.
● They featured overly perfect women in their
everyday life to promote the healthy protein milk
shake.
WHAT WE THINK
● Sarcastic use of the insight that most
professional women don’t have time to do
everything.
● Great way to show that the brand understand
women's reality and adapt its product to ease
their lives.
● Relatable to consumers as they often feel
misrepresented in ads.

11. Game / Contest

12. Source: http://www.adweek.com/adfreak/ikea-creates-photo-app-lets-you-take-only-one-picture-ever-170727
IKEA launched “Klikk” : a new application
WHAT
Ikea Belgium launched the application Klikk to promote it’s 2016
Art Collection. Klikk is an app that lets consumers take only one
photo with no tweaks available #nofilter.
HOW
● Participants have to download the app, take one great
shot and submit it to the contest.
WHY
● The marketer will select one photograph to print on a
poster and to give away as part of the collection.
● The winning photo will be printed and distributed on Ikea.
be, and 1,000 Ikea clients will be able to order the poster
for free.
WHAT WE THINK
● Link between the ask from the consumer and their Art
Collection is unclear.
● An attempt to ride on the #NoFilter trend.
● Missed opportunity to build engagement on social had the
contest been on social media.

13. Source: https://experience.natrel.ca/fr/macaronifromage
Natrel launched the Macaroni au Fromage
Challenge #NatrelMAC
WHAT
● Natrel created 52 recipes of Mac and Cheese for 52 weeks and
then launched the “Macaroni au Fromage” Contest that will be held
from November 2, 2015 to November 15, 2016.
HOW
● Participants have to cook a mac ’n cheese recipe with Natrel and
take a picture.
● They have to submit their photo on Instagram with the hashtag
#NatrelMAC and identify @natrel.
● Ambassadors seem to have taken part in the challenge.
PRIZING
● Participants can get a chance to win 1 of 12 monthly prices, or the
grand prize drawn among all entrants.
WHAT WE THINK
● Great initiative to give a foodie look to the brand in line with their
new positioning.
● Good way to reach and leverage the popularity of social
ambassadors.
● Works on consumer engagement : share food pictures.

14. Fans engagement on Instagram
436 publications on April 20, 2016

15. Be there with Hyundai #RealFansFirst
Source: http://worldwide.hyundai.com/WW/Experience/Campaign/EURO2016/index.html?l=license
WHAT
● Hyundai is the official sponsor of the EURO 2016, with
the “Real Fans First” operation.
● Fans have to upload a photo that shows how much
they love their team to create their virtual support card.
● Campaign lives on a microsite and supported by an
emotional video.
WHY
● Football fans that will reap the most votes will win a
place for EURO 2016.
● 240 tickets are at stake!
WHAT WE THINK
● Great idea to create a fan movement and give visibility
to the brand through the event.
● Surfs on the “real fans” sport pride.
● Well executed.

16. Website / Social

17. Taco Bell’s launched TacoBot
Source: http://www.digitalbuzzblog.com/meet-tacobot-taco-bells-slack-bot/
WHAT
● By using the Slack, a group messaging
platform, consumers will be able to order Taco
Bell in just seconds.
HOW
● Consumer can write questions about the menu
and then connect to their ta.co account.
● They have to choose pickup location and order.
● The Taco Bell item will be ready when
consumer will walk in.
WHAT WE THINK
● An innovative way to experience the online
ordering.
● It creates a personalized experience for
consumers.
● Hope this bot will not turn out as Tay, the
microsoft bot.

18. Sabra launched the #UnofficialMeal
Campaign
Source: http://brandchannel.com/2016/04/18/campaign-sabra-unofficial-meal-041816/
WHAT
● Sabra Dipping Company, launched the campaign
“Welcome to the Unofficial Meal”, a.k.a. What you
eat while you’re figuring out what to eat.
● Sabra is inviting consumers to foster a pre-dinner
ritual with the hashtag #UnofficialMeal.
● Consumers shared pictures on instagram (62
publications) and Twitter.
WHAT WE THINK
● Great way to own the untapped pre-meal snack
realm.

19. Fans engagement #UnofficialMeal

20. Inspirational
Moments

21. JetBlue FlyBabies
Source: http://creapills.com/recompense-bebe-pleure-jetblue-20160503
WHAT
● In the US, for Mother's Day, JetBlue airline has
established an operation : reward the
passengers on a flight with discounts if one or
more babies start crying.
● Each time a baby starts crying, all passengers
on the flight are rewarded with a 25% discount
on their next trip.
WHAT WE THINK
● An inspirational mother’s day initiative.
● A good way to turn a dreaded event in a positive
reward.

22. THANK YOU!