(1) The document provides recommendations for how a brand can improve its Instagram profile to maximize brand leverage. (2) It suggests perfecting product positioning with model shoots and mood boards explaining features. It also recommends engaging followers through polls, quizzes, chats and influencer partnerships. (3) The document further advises using IGTV for marketing videos, making feeds shoppable, and promoting the Instagram profile on other channels to boost engagement and sales.

1. Let’s plan “HOW”
Brands can reinvent their
current Instagram profile to
get maximum brand
leverage
An apparel brand has been taken into
consideration to explain how a brand can build it’s
Instagram profile

2. Our Observations on the Brand
Instagram
• Good number of Followers
• Good amount of User Generated content
• Shop integration is missing
• Product positioning can be relooked into.
With a follower base
of 17K

3. Last year, the Telegraph dubbed Instagram a
“natural showcase for the fashion world.”
How to improvise #Instagram page of Brand

4. Note #1: Perfect your Product
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•Model shoot creative
•Mood shoot explaining product features such
as –
•Work wear
•Party wear, etc.
Gains
•Adding Faces to the brand results in stronger
consumer connectivity
•Work wear/Party wear/etc allows the
customer to shop as per there requirement’s
To Do’s

5. Note #2: Engage, engage, and engage again
11/3/2019 5
Consumer Poll allows a brand to connect with their followers on the
basis of How much they know about Chikan, what are their
interests? etc.
Gains – Communication can be framed based on the nature of the
Followers
Also, Poll allows to launch collections based on convenience & need
A
B
C
Brand Quiz/F.Q. (Fashion Quotient) can be a front face for a
Giveaway campaign, e.g. – a set of questions can be floated on the
collections/SKUs which the followers will be getting as giveaway
Gains – Develops a relationship between the brand and the TG
Chat can be medium to establish a real time connect with the
Followers
e.g. – post launching a collection, by such an activity a brand gets to
know about the impact and plan this accordingly
Gains – Allows the brand to know & solve queries of the followers

6. Note #3: Use influencers to promote your brand
11/3/2019 6
Product Launch by
Micro-Influencers
from the relevant
industry
Review’s & opinion of
the
Customer/Influencer’s
can have an impact
on the Followers and
their fashion choices
Gains – Helps to access the
Influencer’s followers base & Mine
them as Prospective customers

7. Note #4: Promote your IG everywhere
11/3/2019 7
IGTV allows to create marketing/brand connect video’s can
be used to
-Show “How one product can be worn in different
occasions”
-Detailing & composition of the product can be shown
Gains –
- Build Page followers
-Drive Social followers & convert them into
customers
-Who are in the middle of the funnel and need a
push to buy the product
-Boost your web profile

8. Note #5: Make your feed shoppable
11/3/2019 8
Now posts can also be optimized towards to sales goals,
i.e., allows the followers to buy the product on just
clicking on it
Instagram also integrate your e-com page & allows
followers to check the current catalogue and land the
buyers to your web for the desired purchase
Both branding & Digital sales objectives are met
With the help of insights you can always track the intent of your
followers and decide when to push which collection
Also allows to push offers & promotion of your other channels
(Amazon/E-com) and converge to a single asset to optimize
the result
1
2
Gains

9. Researchers on Chanel’s
Instagram strategy say,
“Intimacy is the keyword in our
analysis, as Chanel has become
a leader in the field of
communicating with millennial
and targeting what they want
to see.”
Campaign Themes

10. Themes can be created
11/3/2019 10
#GracetheFusion a campaign which will showcase the artistic quality of the viewers, a contest
can be held where the viewers will be asked to share one design/mandala/pattern which they
want their kurti/lahenga to have the team of ada will select the best and use the design on their
newest collections
#OhsoEthnic a campaign to promote ethnic designs, viewers will be asked to
share their views on ethnic style and why the style should be adapted more
#BehindtheStitch a campaign where weekly stories and posts will be
shared of the workers, designers working on the designs. This will be an
appreciation post for the ones who create the brand
#MixtheBliss a campaign where men will be asked to share a
boomerang wearing garment from the tusser collections and share
the story tagging ada and using the #MixtheBliss and share their
experience in one word
#1
#2
#3
#4

11. Why Instagram?
11/3/2019 11
Organic Reach is becoming increasingly difficult to achieve on
social media, especially in light of algorithm changes like the
recent Facebook News Feed update. More and more brands
are expected to put dollars behind their content, in order to
ensure that it gets seen. However, adopting new formats could be
the loophole that could earn you better visibility.
Instagram Stories have tons of marketer-friendly features that open up more avenues for creativity, branding, and more
so it’s important not to shy away from this new format because of their vanishing act. On the contrary, social media
marketers can leverage Instagram Stories to create a stellar storytelling strategy, that has the added advantage of
reaching their audiences instantly.

12. To begin, Begin!