Foot Locker Challenge

1. Foot Locker Challenge
MacKenzey Dunn
Maddie Perron

2. Footlocker
Instagram followers: 3.2
million
Twitter: 1.2 million
Facebook: 5.7 million
Journey’s Famous
Footwear
DC Shoes
Instagram: 100k
Twitter: 91.9k
Facebook: 1.2 million Instagram: 23.3k
Twitter: 30.1k
Facebook: 1.2 million
Instagram: 1 million
Twitter: 723.9k
Facebook: 14.7 million
- Foot Locker has the best experience in comparison to the other three companies. They
interact the most with their followers/consumers and it will make them feel more important to
the company. Foot Locker even offers behind the scenes via Snapchat. When something
new and exciting arrives they post it on Instagram. In stores the have interactive iPads.
- They will typically engage with Foot Locker on their website before they make a purchase,
but they most likely also follow them on some form of social media.

3. - Foot Locker has the best experience in comparison to the other three companies. They interact the
most with their followers/consumers and it will make them feel more important to the company. Foot
Locker even offers behind the scenes via Snapchat. When something new and exciting arrives they
post it on Instagram. You can get behind the scenes looks if you find them on snapchat. In stores
they have interactive iPads.
- They will typically engage with Foot Locker on their website before they make a purchase, but they
most likely also follow them on some form of social media.

4. How they could improve
Keep Instagram, Facebook, and Twitter updated everyday.
They recently created a snapchat, so they could promote that
more and gain followers
Celebrity endorsement

5. Different Media
They could use something like Pinterest to allow customers to make boards of
their products they want to buy.

6. Offline Media
Offline media could play a big role in the company's omni-channel experience.
This way it gives customer’s who have already purchased from Foot Locker
get an added discount. It will make them want to go back to receive more
discounts.