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Social Media & Fashion Power of Influencers

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Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, Amsterdam

Published in: Lifestyle

Social Media & Fashion Power of Influencers

  1. 1. Fashion & social media<br />Yigal Roos<br />Fortress Social Branding<br />Bousie’s Dinner<br />27 mei 2011<br />
  2. 2.
  3. 3. Wie zijn wij?<br /><ul><li>Strategie
  4. 4. Community Management
  5. 5. Influencer Marketing
  6. 6. Interactieve Campagnes
  7. 7. Widgets
  8. 8. Apps</li></ul>CLICK ME<br /><ul><li>Social Business Professionals</li></li></ul><li>The stats<br />90% of people trust the recommendations of their Facebook friends <br />(Source: ExactTarget, August 2010)<br />
  9. 9. The stats<br />American Eagle saw users referred by Facebook spend 57% more than average on the site <br />(source: Socialmediainfluence.com, april 2011)<br />
  10. 10. The stats<br />31% of daily Twitter users ask their followers for opinions about products and services <br />(Source: Edison Research & Arbitron Internet, April 2010)<br />
  11. 11. The stats<br />83% of consumers state that they tell their friends if they get a good deal<br />(Source: JWT Intelligence, December 2010)<br />
  12. 12. Fashion has changed<br /><ul><li>Influencers
  13. 13. Social Sharing
  14. 14. Social Shopping
  15. 15. User Generated Content
  16. 16. Augmented Reality</li></li></ul><li>Fashion has changed<br /><ul><li>Fashion bloggers: the new social influencers</li></li></ul><li>
  17. 17.
  18. 18. Swatch - The New Gent Collectie <br />Influencer marketing<br />Exclusief event <br />WATCH MOVIE ON NEXT PAGE<br />
  19. 19. The levi’s friends store<br />Webshop gebaseerd op de ‘likes’ van je Facebook vrienden<br />Populairste jeans 600-3000 likes<br />16.000 likes binnen een maand en 300.983 fans op Facebook <br />NU: 4,315,250 likeLevi's.<br />CLICK ME<br />
  20. 20. Social Sharing<br />CLICK ME<br />
  21. 21.
  22. 22. CLICK ME<br />
  23. 23. CLICK ME<br />
  24. 24. Future?<br />WATCH MOVIE ON NEXT PAGE<br />
  25. 25. Damrak 70 Suite 5.71<br />1012LM Amsterdam<br />The Netherlands<br />+312 06 61 15 06<br />www.frtrss.net<br />@FRTRSS<br />Facebook.com/FRTRSS<br />

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