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KNOW OUR GREEK AUDIENCE
Greece TGI 2015 (Apr 14 - Mar 15)
MSN
AGE GROUPS
47% 53%
46%
31%
14%
5% 3%
15-24 25-34 35-44 45-54 55+
OUTLOOK.COM
AGE GROUPS
52% 48%
38%
32%
19%
8%
3%
15-2...
SOCIAL ONLINE
39% say that they feel
the need to check
social networking sites
every day
INTERNET FIRST
49% say that when
...
ONLINE
RESEARCHERS
46% say that they look
on the internet for
information before
buying a product GAIN INSIGHTS
FROM OTHER...
NEW AGE
MAKEUP
43% more likely to
be interested in new
pioneer cosmetics
HEAVILY INVESTED
IN PERSONAL
PRODUCTS
35% say tha...
OUTFITTED WITH
DESIGNER WEAR
55% more likely to wear
designer clothes
37% more likely to wear
designer watches
FASHIONABLE...
NEED TO BE
CONNECTED ON
THE GO
33% say that they
couldn’t live without
the internet on their
mobiles
INTERNET FIRST
46% sa...
ENGAGE IN
INVESTIGATIVE
SPIDERWEBBING
36% have searched the
internet for products they
see advertised while
watching TV
DE...
ALWAYS ON THE
LOOKOUT FOR HOME
IMPROVEMENT IDEAS
43% say that they are always
looking for ideas to improve
their home
KEEN...
SEEK SPORTS
RELATED NEWS
91% more likely to
have searched the
internet for sports
related newsBOUGHT TICKETS TO
MATCHES
38...
OUR SKYPE AUDIENCE IS MADE UP OF
WELL-INFORMED INFLUENCERS
VOCAL
ONLINE
33% more likely to
post comments or
reviews online...
OUR SKYPE AUDIENCE IS
PASSIONATE ABOUT TECHNOLOGY
TECHNOLOGY IS
IMPORTANT
40% more likely to try
to keep up with
technolog...
ONLINE PURCHASES
158% more likely to have bought
clothes or shoes online
354% more likely to have bought
holidays or airli...
FREQUENT
CLUBBERS
292% more likely to
visit a club or bar 1-2
times a week
SOCLIAZERS
55% say that they
really enjoy a nig...
WELCOME FOOD
INNOVATION
54% say that they like
to try out new food
products
TASTE FOR THE
UNFAMILIAR
41% say that they
enj...
HOLIDAY
PLANNERS
53% say that they
enjoy planning
holidays
EXPLORERS
51% say that they try
to go to different
places on ho...
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Get to know your GR MSFT Audience Research Analysis (MIcrosoft & Thinkdigital)

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"MSN: Global and Greek Insights" the presentation of Dimitra Letsa – MSN Microsoft, Nordic Hub Lead at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.

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Get to know your GR MSFT Audience Research Analysis (MIcrosoft & Thinkdigital)

  1. 1. KNOW OUR GREEK AUDIENCE Greece TGI 2015 (Apr 14 - Mar 15)
  2. 2. MSN AGE GROUPS 47% 53% 46% 31% 14% 5% 3% 15-24 25-34 35-44 45-54 55+ OUTLOOK.COM AGE GROUPS 52% 48% 38% 32% 19% 8% 3% 15-24 25-34 35-44 45-54 55+ SKYPE AGE GROUPS 45% 55% 37% 33% 21% 7% 2% 15-24 25-34 35-44 45-54 55+ DEMOGRAPHICS
  3. 3. SOCIAL ONLINE 39% say that they feel the need to check social networking sites every day INTERNET FIRST 49% say that when they need information, the first place they look is the internet NEED TO BE CONNECTED ON THE GO 30% say that they couldn’t live without the internet on their mobiles ONLINE SHOPPING 40% say that shopping online makes their live easier OUR MSN AUDIENCE IS MADE UP OF INTERNET ADDICTS
  4. 4. ONLINE RESEARCHERS 46% say that they look on the internet for information before buying a product GAIN INSIGHTS FROM OTHER’S EXPERIENCES 49% more likely to be influenced by comments/reviews posted online SHARE THEIR EXPERIENCES 49% more likely to post comments or reviews online OUR MSN AUDIENCE LIKES TO EXCHANGE EXPERIENCES ONLINE
  5. 5. NEW AGE MAKEUP 43% more likely to be interested in new pioneer cosmetics HEAVILY INVESTED IN PERSONAL PRODUCTS 35% say that they spend a lot of money on toiletries and cosmetics for personal useTOILETRIES SELECTION 47% say that it is important to choose the brand of their toiletries OUR MSN AUDIENCE FEELS THAT PERSONAL GROOMING IS IMPORTANT
  6. 6. OUTFITTED WITH DESIGNER WEAR 55% more likely to wear designer clothes 37% more likely to wear designer watches FASHIONABLE 51% say that they like to keep up with the latest fashion UPDATED WARDROBE 46% say that they buy new clothes every season LOVES SHOPPING FOR CLOTHES 44% say that they really enjoy shopping for clothes OUR MSN AUDIENCE ARE MADE UP OF FASHIONISTAS
  7. 7. NEED TO BE CONNECTED ON THE GO 33% say that they couldn’t live without the internet on their mobiles INTERNET FIRST 46% say that when they need information, the first place they look is the internet SOCIAL ONLINE 41% say that they feel the need to check social networking sites every day OUR OUTLOOK.COM AUDIENCE IS MADE UP OF INTERNET ADDICTS
  8. 8. ENGAGE IN INVESTIGATIVE SPIDERWEBBING 36% have searched the internet for products they see advertised while watching TV DEPEND ON INFORMATION FROM THE INTERNET 47% feel that the internet allows them to better understand the advantages of the product or brand ONLINE RESEARCHERS 45% say that they look on the internet for information before buying a product OUR OUTLOOK.COM AUDIENCE RESEARCHES ONLINE FOR PRODUCT KNOWLEDGE
  9. 9. ALWAYS ON THE LOOKOUT FOR HOME IMPROVEMENT IDEAS 43% say that they are always looking for ideas to improve their home KEEN ON REDECORATING THEIR HOMES 34% say that they like to redecorate as often as possible OUR OUTLOOK.COM AUDIENCE IS MADE UP OF HOME IMPROVEMENT JUNKIES
  10. 10. SEEK SPORTS RELATED NEWS 91% more likely to have searched the internet for sports related newsBOUGHT TICKETS TO MATCHES 38% more likely to have paid for tickets to a basketball match 46% more likely to have paid for tickets to a football match PARTICIPATED IN SPORTS 92% more likely to have taken part in a game of football 131% more likely to have taken part in a game of basketball OUR OUTLOOK.COM AUDIENCE IS MADE UP OF FOOTBALL & BASKETBALL FANATICS
  11. 11. OUR SKYPE AUDIENCE IS MADE UP OF WELL-INFORMED INFLUENCERS VOCAL ONLINE 33% more likely to post comments or reviews online KNOWLEDGE IS POWER 56% feels that it is important to be well informed about things OPINION LEADERS 45% say that people seek their opinions before buying new products
  12. 12. OUR SKYPE AUDIENCE IS PASSIONATE ABOUT TECHNOLOGY TECHNOLOGY IS IMPORTANT 40% more likely to try to keep up with technology SMARTPHONE SAVVY 189% more likely to access the internet through their mobile phones HIGH TECH HOMES 55% feels that it is important that their home is equipped with the latest technology GADGET LOVERS 52% love buying new gadgets and appliances
  13. 13. ONLINE PURCHASES 158% more likely to have bought clothes or shoes online 354% more likely to have bought holidays or airline tickets online 292% more likely to have bought show tickets online ONLINE SHOPPERS 226% more likely to go online to buy products ONLINE RESEARCHERS 53% say that they look on the internet for information before buying a product OUR SKYPE AUDIENCE IS MADE UP OF ONLINE SHOPAHOLICS
  14. 14. FREQUENT CLUBBERS 292% more likely to visit a club or bar 1-2 times a week SOCLIAZERS 55% say that they really enjoy a night out at the pub OUR SKYPE AUDIENCE ENJOYS A NIGHT OUT
  15. 15. WELCOME FOOD INNOVATION 54% say that they like to try out new food products TASTE FOR THE UNFAMILIAR 41% say that they enjoy eating foreign food ASPIRING CHEFS 54% say that they like to try out new recipes OUR SKYPE AUDIENCE IS MADE UP OF FOODIES WITH ADVENTUROUS TASTEBUDS
  16. 16. HOLIDAY PLANNERS 53% say that they enjoy planning holidays EXPLORERS 51% say that they try to go to different places on holidays TRAVEL JUNKIES 54% say that they love travelling abroad OUR SKYPE AUDIENCE LOVES TO SEE THE WORLD

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