Audience research for my coursework for A2 Media

1. Audience Research

2. Are you male or female?
This was an important question to ask.
The main reason to asking this was so,
we can know who are main target
audience is. From our results, our main
audience was the female gender where
we got more than 50%, where as the
male gender only just got past 40%.
This can help us have an idea of the
gender we have to appeal more to.

3. How old are you?
From our results, our
respondents were mainly in the
age range 17 at 49.12%.
This gives us a visual on what
certain things to include in our
music video to appeal to this
specific age group.
We don’t want to include
things that won’t attract our
audience.

4. How often do you purchase music
after listening to it on music streaming
websites?
This question was asked just to
receive as basic understanding on
how respondents consume music.
From the results, the majority
(69.64%) selected that not at all
often do they purchase music after
listening to from streaming.

5. What type of music do you enjoy
listening to?
We asked this to receive a basic idea
of what genre was popular to our
respondents. Unfortunately,
Afrobeats wasn’t as favoured as we
expected (15.52%).
However, we’ve made the decision to
stick to this genre for many other
reasons which can counter this,
although this can be a risk because
audiences may lack interest in the
music video; just because of the
genre.

6. How do you access music videos?
From our results, 93.10% of our
respondents said that they access their
music videos through YouTube,
instead of all the other platforms.
We can take this into account on
where we upload our music video,
because we wouldn’t want to publish
our music video on a platform where
it lacks popularity.

7. How do you hear about new music
videos?
Just like in the previous slide before,
YouTube,
Is the most popular platform for
people to consume your music but
also, to hear about music by 89.47%.
Getting our video noticed on
YouTube can be one tactic, however,
I think it would be easier to take the
route of the option that was second
popular which was friends (56.14%)
which would be easier to take action
into.

8. What video style do you prefer?
Another very important question. We
asked this as we were struggling on
placing focus on particular things for our
music video. However, from our results,
the option “Performance and narrative”
received 42.86%.
We can take this into when planning and
producing our actual music video.
Overall, this would give us the ambition
to place our priorities on both
performance and narrative to produce a
successful music video for our audience.

9. What things do you like in Afrobeats
music videos?
This question allowed us to receive a visual on
the main things we need to focus on for our
music video. From the results we received,
59.26% of our respondents said that the main
thing they liked about Afrobeats music videos
is the choreography, as well as the up beat
mood which was the second most popular
option that respondents selected.
This gives us our main focus to appeal to our
target audience & even a wider audience
because, from this, people that do not favour
Afrobeats as a genre still had their favourite
things to say about the genre’s music video.
This gives us a clear visual to help create our
music video.

10. How easy is it to understand the lyrics and
the mood of the song "Romantic" though
its music video (click like to see video)
From our results, 55.56% of our
respondents said that they found it ‘okay’
understanding the lyrics and the mood of
the song, which is good enough.
Because, with visuals, they will then be
allowed to create their own
interpretations, which can allow a greater
understanding of what’s going on.
However, we can take this into account
and take into consideration that when are
actors are lip syncing, that they really have
to word things properly so, its easier to
understand.

11. We want our main artist to perform to the camera
in one particular spot. We're having difficulties
picking our scenario. Which scenario do you think
would be best for our music video?
This question was asked because, us as a
team seemed to always argue about the
scenario to the point where we had no
idea, so we thought it was a good idea to
ask the public and see what they want
and fulfil to that expectation.
From our results, the majority (38.18%)
said that the best scenario for our music
video is the skyline with the city in the
background. From that, we’ve decided to
choose this scenario as it was the most
popular and it suits our music video.