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Communicating Through
MURAL ART
In Kuala Lumpur and Brunei
Natasya Jasmin, Lieng Kam Wong, Iam
Alston, Nurul Atiqah, Nur Farahiyah, Najmi
Afiquddin and Benjamin Ng
KUALA LUMPUR
“KAMPUNG KU”
1. Artist Background –
Ernest Zacharevic
•  Born in 1986 in Lithuania
•  Public artist in Penang
•  Interest in the outdoor pieces is
in the interaction between mural
and the urban landscape.
•  Held his first solo show in Penang in
2012 at the Hin Bus Depot called
George Town Art is Rubbish , Rubbish is
Art.
•  Mural art in Singapore ,  
he created Children in Shopping
Trolleys and one of his most
iconic concepts Style Wars.
	
  
2. Description of the Mural Art
“ This is the biggest painting of
mine and I’m really proud of it.”
•  Located at Jalan Gereja at
Wisma Allianz building.
•  Idea come out after travelled to
Sarawak and visited many areas
for inspiration.	
  
•  Spend about two weeks to
finish this artwork, starting
on 3 April 2015 to 16 April.
•  It is 21m	
  x	
  25m	
  (69	
  x	
  81,)	
  
•  Centerpiece of a launch event
by Allianz General Insurance
Company (Malaysia) Berhad for
their new product, KampungKu,
and insurance plan designed for
rural communities.
3. EPC Concept of the Artwork
1.  Non-verbal Cues:
Facial expression shows
a blank emotion.
Body posture is still and
not sit up right, showing
that the boy is in a cold
condition, as if he is
shivering.
2. Active Perception:
Remind people of
home and what it
means to be away
from it.
3. Selective Attention:
The boat is a large part
of the painting where
viewers would
automatically look at it
first.
4. Oculesics:
T he kid’s eye movement
shows sleepiness and lack
of energy.
3. EPC Concept of the Artwork
5.  Environment and
Artifact:
Home, village and
floods.
6. Objects:
Boat, cat , house,
palm tree, shirts
hanging.
7. Passive Perception:
Feel sympathy for the
little boy.
“THE BIXIE”
1. Artist Background –
Nizam Abdullah
•  Born in 1981
•  Graduated Limkokwing University in
2004 as a fine art students majoring in
metal sculpture and minor in painting
•  “I chose to do metal sculptures as my
career because I love the 3D look and
feel of sculptures,” he said.
•  Exhibit locally and internationally.
•  Hopes to create an appreciation among
the public for metal sculpture and other
form of arts.
•  “In Malaysia, the perception of art is
kraftangan or an artist painting
caricatures in Central Market,” he said.
1. Artist Background –
Nizam Abdullah
Roosters	
  
•  The fighting rooster sculpture series has become his signature work of art.
•  The	
  series	
  of	
  his	
  works	
  represen:ng	
  a	
  self-­‐portrait	
  of	
  the	
  ar:st	
  himself
•  Self identification and self exploration has been his studies of interest.
1. Artist Background –
Nizam Abdullah
His Studio	
  
Nizamsculpture Studio
A-2-5 Jalan PJU 1A/
20A
Dataran Ara
Damansara
47301 Petaling Jaya
In the beginning, he
rented a small
workshop & did
everything on his own.
He invested on
machines and learned
everything, even
through YouTube. “I
learned the basics in
university but there is
more to learn.”
Once he started to get
more orders, he hired staff.
As an entrepreneur-artist he
cannot be working at the
workshop all the time either
because he has to go out to
meet potential clients and
run the business side of
things.
Nizam hired people who
were willing to work and it
did not matter if they had
prior experience or not
because he enjoys teaching.
Nizam Abdullah’s Personal Statement	
  
•  Self identification and self exploration, some
of us are still searching for the true us or just
sometime simply follow the influences
around us. Conscious or unconsciously we
are made by our perimeter surrounding,-
friend, relative, parents, place we stay,
neighborhood we live etc. This perimeter
also created our character and the person
we are now. This made us different from
each other although we just the same human
being.- Nizam A.
•  “For me, I don’t think creativity is a natural
born talent but it is about how high is your
curiosity. You need to find out an object is
made from what, how it is made. Curiosity
builds passion, then from that passion comes
career. It is a learning process,” said Nizam. 	
  
	
  
2. Description of the Steel Art
•  Located at Publika, Solaris
Dutamas
•  It is build in a commission of
Bixie Blond shop.
•  Opening: December 30,
2014
•  “The Bixie can have a pair of
wings” made of recycled
materials owned by mother-
and-son team Liz and Eidrix.
•  Liz is the blonde in
BxieBlonde; the colour has
sort of been her trademark
3. EPC Concept of Artwork
2. Body Movement
(Kinesics):	
  
	
  
Exerts openness (open
gesture). Shows aura
down to Earth type of
personality (kneading
down).
Held his hands open &
giving something
(wanting to give its
customers/ people
around it a great service).	
  
1. Distance (Proxemics):
Personal space (4 feet 12 feet)
(close to the customers).
3. EPC Concept of Artwork
3. Physical Appearance:
Yellow (resembles
owner’s mom hair colour,
blonde aka BixieBlonde).
Large - Iconic of the
shop nationally
4. Environment:
Around a commercial area.
And close to the dine area to
the customers
BRUNEI
”DEWAN BAHASA DAN PUSTAKA”
1. Artist Background –
Pg Dato Paduka Hj Asmalee
•  Pg Dato Paduka Hj
Asmalee’s interest in
painting began as a
hobby when he was a
little boy.
•  At just 21 years old, he
was tasked to establish
an Art section at the
Language and
Literature Bureau
which was under the
Education Department
at that time.
•  He was then sent to attend vocational training
at Saint Martin’s School of Art in London which
is now known as Central Saint Martins College
of Arts and Design to study printing for two
years.
2. Description of Mural
The 20-by-100-foot landmark mosaic which was commissioned by
Almarhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien
features more than 100 figures going through social, cultural and
economic activities which include songket weaving, fishing, rubber
tapping, rice planting and bamboo production is drawn by the artist Pg
Dato Paduka Hj Asmalee.
	
  
Design of the Mural Art
•  Unable to find reference materials to base his drawings on, he had to look to
his childhood and experiences about Brunei, her people and their life in
general to produce a work of art.
•  He remember a lot of cultural activities and performances during Almarhum
Sultan Haji Omar ‘Ali Saifuddien’s birthday celebrations and these were then
inserted into his drawing.
•  He also tried to incorporate a vision of how the country would advance
politically, socially, economically and spiritually in the future while using
Brunei’s history and its present in the drawing.
Meaning of the Slogan
•  “The slogan ‘Berbahasa Satu, Berbangsa Satu and Bernegara Satu’
(‘One Language, One Nationality, One Nation’)
•  It is the core of the whole portrayal
and interpretation of what
nationalism and patriotism means.
This is a natural born concept in any
developing country from all corners
of the earth.
Main Theme
•  The main theme of the mural is represented at the center where a
huge book can be seen supported by two concrete hands at the
end of a protruding bridge. Above the book is a torch radiating
light and an image of a cogwheel.
•  “The book itself symbolizes education and knowledge while the
cogwheel symbolized science and technology.
•  “The mural is no different,
once the building ceases to
exist, the shadow and
everything else that came
with it will too disappear but
the recorded images will be
forever imprinted in my soul -
a testament to the challenges
of life on this earth with my
paintings as the only thing I
can leave behind,” he said
with a smile.
Philosophy
3. EPC Concept of Artwork
1. Intercultural Communication:
The people surrounded by the book.
Traditional culture activities.
2. NON VERBAL
COMMUNICATION
“The slogan
‘Berbahasa Satu,
Berbangsa Satu and
Bernegara
Satu’ (‘One
Language, One
Nationality, One
Nation’)
•  Pg Dato Paduka Hj Asmalee
used visual illustrations to
allow a more diverse
population to understand his
work.
•  Verbal communication
becomes non-verbal when it
gets written down, allowing it
to be used as a graphic
element for visual
interpretation. This mural art
creates meaning that makes
it possible to analyze not
only verbal but also non-
verbal connotations behind
the artist’s work.
3. Obstacle to Intercultural
Communication:
By using Bahasa Melayu language.
Cultural shock (mural art of the traditional
activities).
“CHILDREN’S MURAL”
1. Artist Background –
Hajah Nurul Erne Azlina Hj Zainal (Erne Zainal)
•  Active in art when she’s 16.
•  She had learned a lot from her lecturer
about different kind of techniques with
reference from the Great Classical Artist
of the Modern Art such as Da Vinci.
•  Inspired by Susana Shap
•  Awards that she received were in:
1. 2011 - Academic Awards Top Student in
A level Exam for Art and Design subject.
2. 2015 - She graduated with Bachelor of
Art, majoring in Creative Art and
Technology at University of Brunei
Darussalam.
1. Artist Background –
Hajah Nurul Erne Azlina Hj Zainal (Erne Zainal	
  
She is currently the
manager and co-
founder of Arttralia
Brunei.
Arttralia Brunei is a
group of young Brunei
artists which consists
of members who study
Art and Design at
University of Brunei
Darussalam. They are
freelance people who
have passions for arts.
	
  
2. Description of Mural
•  The mural art is located at
Sengkurong Primary School.
•  Painted by a group of artist
named Arttralia Brunei.
•  A kindergarten teacher
commission the Arttralia
group because she wants
something lively for the
children.
•  To inspire primary school
students and to refresh their
minds every time they see
the mural art
•  To encourage the primary school students to
get to the top and become friends with one
another regardless of their backgrounds and
their achievements
	
  
3. EPC Concept of Artwork
1. Non-verbal
cues:
Face expression
are full of smiles.
Physical
appearance have
different culture
presented. They
dress
appropriately for
school. Proximity
is personal space.
2. Selective Exposure:
Have the tendency to
encourages primary
school students to do
well in their studies.
3. Symbolic Interactionism:
The mural art helps
motivates the children by
increasing their self
development.
3. EPC Concept of Artwork
4. Passive
Perception:
Makes us feel
happy and lively.
Creates a very
positive
atmosphere for
the primary
school.
5. Intercultural
Communication:
The outfit worn
by the child on
the left is baju
kurung, which
shows that she is
Malay. Then the
other two kids
are wearing
normal shirt with
pants/skirt, which
shows a different
culture influence.
Reference
ArAralia	
  Brunei.	
  (2016).	
  ArAralia	
  Brunei.	
  Retrieve	
  May	
  14,	
  2016	
  from	
  
hAps://www.facebook.com/arAraliabrunei	
  
Oi,	
  R.	
  (2015).	
  Ar:s:c	
  message	
  behind	
  DBP	
  mural.	
  Retrieve	
  from	
  May	
  14,	
  2016	
  from	
  hAp://
www.bt.com.bn/features/2015/06/09/ar:s:c-­‐message-­‐behind-­‐dbp-­‐mural	
  
Tan,	
  C.	
  (2014).	
  Giant	
  village	
  mural	
  in	
  KL	
  Retrieved	
  May	
  10,	
  2016	
  from	
   	
  
hAp://www.thestar.com.my/news/community/2014/05/24/giant-­‐village-­‐mural-­‐in-­‐the-­‐city-­‐pain:ng-­‐
on-­‐wisma-­‐allianz-­‐building-­‐the-­‐biggest-­‐by-­‐lithuanian-­‐ar:/	
  
Unknown.	
  (2016).	
  The	
  Art’s	
  of	
  Erne	
  Zainal.	
  Retrieve	
  	
  May	
  14,	
  2016	
  from	
  
hAps://www.facebook.com/theartofernezainal/	
  
Wikipedia.	
  (2016).	
  Ernest	
  Zacharevic.	
  Retrieved	
  May	
  10,	
  2016	
  from
hAps://en.wikipedia.org/wiki/Ernest_Zacharevic	
  
	
  
Thank	
  you	
  for	
  listening!	
  

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EPC Mural Art (FNBE July 2015)

  • 1. Communicating Through MURAL ART In Kuala Lumpur and Brunei Natasya Jasmin, Lieng Kam Wong, Iam Alston, Nurul Atiqah, Nur Farahiyah, Najmi Afiquddin and Benjamin Ng
  • 4. 1. Artist Background – Ernest Zacharevic •  Born in 1986 in Lithuania •  Public artist in Penang •  Interest in the outdoor pieces is in the interaction between mural and the urban landscape. •  Held his first solo show in Penang in 2012 at the Hin Bus Depot called George Town Art is Rubbish , Rubbish is Art. •  Mural art in Singapore ,   he created Children in Shopping Trolleys and one of his most iconic concepts Style Wars.  
  • 5. 2. Description of the Mural Art “ This is the biggest painting of mine and I’m really proud of it.” •  Located at Jalan Gereja at Wisma Allianz building. •  Idea come out after travelled to Sarawak and visited many areas for inspiration.   •  Spend about two weeks to finish this artwork, starting on 3 April 2015 to 16 April. •  It is 21m  x  25m  (69  x  81,)   •  Centerpiece of a launch event by Allianz General Insurance Company (Malaysia) Berhad for their new product, KampungKu, and insurance plan designed for rural communities.
  • 6. 3. EPC Concept of the Artwork 1.  Non-verbal Cues: Facial expression shows a blank emotion. Body posture is still and not sit up right, showing that the boy is in a cold condition, as if he is shivering. 2. Active Perception: Remind people of home and what it means to be away from it. 3. Selective Attention: The boat is a large part of the painting where viewers would automatically look at it first. 4. Oculesics: T he kid’s eye movement shows sleepiness and lack of energy.
  • 7. 3. EPC Concept of the Artwork 5.  Environment and Artifact: Home, village and floods. 6. Objects: Boat, cat , house, palm tree, shirts hanging. 7. Passive Perception: Feel sympathy for the little boy.
  • 9. 1. Artist Background – Nizam Abdullah •  Born in 1981 •  Graduated Limkokwing University in 2004 as a fine art students majoring in metal sculpture and minor in painting •  “I chose to do metal sculptures as my career because I love the 3D look and feel of sculptures,” he said. •  Exhibit locally and internationally. •  Hopes to create an appreciation among the public for metal sculpture and other form of arts. •  “In Malaysia, the perception of art is kraftangan or an artist painting caricatures in Central Market,” he said.
  • 10. 1. Artist Background – Nizam Abdullah Roosters   •  The fighting rooster sculpture series has become his signature work of art. •  The  series  of  his  works  represen:ng  a  self-­‐portrait  of  the  ar:st  himself •  Self identification and self exploration has been his studies of interest.
  • 11. 1. Artist Background – Nizam Abdullah His Studio   Nizamsculpture Studio A-2-5 Jalan PJU 1A/ 20A Dataran Ara Damansara 47301 Petaling Jaya In the beginning, he rented a small workshop & did everything on his own. He invested on machines and learned everything, even through YouTube. “I learned the basics in university but there is more to learn.” Once he started to get more orders, he hired staff. As an entrepreneur-artist he cannot be working at the workshop all the time either because he has to go out to meet potential clients and run the business side of things. Nizam hired people who were willing to work and it did not matter if they had prior experience or not because he enjoys teaching.
  • 12. Nizam Abdullah’s Personal Statement   •  Self identification and self exploration, some of us are still searching for the true us or just sometime simply follow the influences around us. Conscious or unconsciously we are made by our perimeter surrounding,- friend, relative, parents, place we stay, neighborhood we live etc. This perimeter also created our character and the person we are now. This made us different from each other although we just the same human being.- Nizam A. •  “For me, I don’t think creativity is a natural born talent but it is about how high is your curiosity. You need to find out an object is made from what, how it is made. Curiosity builds passion, then from that passion comes career. It is a learning process,” said Nizam.    
  • 13. 2. Description of the Steel Art •  Located at Publika, Solaris Dutamas •  It is build in a commission of Bixie Blond shop. •  Opening: December 30, 2014 •  “The Bixie can have a pair of wings” made of recycled materials owned by mother- and-son team Liz and Eidrix. •  Liz is the blonde in BxieBlonde; the colour has sort of been her trademark
  • 14. 3. EPC Concept of Artwork 2. Body Movement (Kinesics):     Exerts openness (open gesture). Shows aura down to Earth type of personality (kneading down). Held his hands open & giving something (wanting to give its customers/ people around it a great service).   1. Distance (Proxemics): Personal space (4 feet 12 feet) (close to the customers).
  • 15. 3. EPC Concept of Artwork 3. Physical Appearance: Yellow (resembles owner’s mom hair colour, blonde aka BixieBlonde). Large - Iconic of the shop nationally 4. Environment: Around a commercial area. And close to the dine area to the customers
  • 17. ”DEWAN BAHASA DAN PUSTAKA”
  • 18. 1. Artist Background – Pg Dato Paduka Hj Asmalee •  Pg Dato Paduka Hj Asmalee’s interest in painting began as a hobby when he was a little boy. •  At just 21 years old, he was tasked to establish an Art section at the Language and Literature Bureau which was under the Education Department at that time. •  He was then sent to attend vocational training at Saint Martin’s School of Art in London which is now known as Central Saint Martins College of Arts and Design to study printing for two years.
  • 19. 2. Description of Mural The 20-by-100-foot landmark mosaic which was commissioned by Almarhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien features more than 100 figures going through social, cultural and economic activities which include songket weaving, fishing, rubber tapping, rice planting and bamboo production is drawn by the artist Pg Dato Paduka Hj Asmalee.  
  • 20. Design of the Mural Art •  Unable to find reference materials to base his drawings on, he had to look to his childhood and experiences about Brunei, her people and their life in general to produce a work of art. •  He remember a lot of cultural activities and performances during Almarhum Sultan Haji Omar ‘Ali Saifuddien’s birthday celebrations and these were then inserted into his drawing. •  He also tried to incorporate a vision of how the country would advance politically, socially, economically and spiritually in the future while using Brunei’s history and its present in the drawing.
  • 21. Meaning of the Slogan •  “The slogan ‘Berbahasa Satu, Berbangsa Satu and Bernegara Satu’ (‘One Language, One Nationality, One Nation’) •  It is the core of the whole portrayal and interpretation of what nationalism and patriotism means. This is a natural born concept in any developing country from all corners of the earth.
  • 22. Main Theme •  The main theme of the mural is represented at the center where a huge book can be seen supported by two concrete hands at the end of a protruding bridge. Above the book is a torch radiating light and an image of a cogwheel. •  “The book itself symbolizes education and knowledge while the cogwheel symbolized science and technology.
  • 23. •  “The mural is no different, once the building ceases to exist, the shadow and everything else that came with it will too disappear but the recorded images will be forever imprinted in my soul - a testament to the challenges of life on this earth with my paintings as the only thing I can leave behind,” he said with a smile. Philosophy
  • 24. 3. EPC Concept of Artwork 1. Intercultural Communication: The people surrounded by the book. Traditional culture activities.
  • 25. 2. NON VERBAL COMMUNICATION “The slogan ‘Berbahasa Satu, Berbangsa Satu and Bernegara Satu’ (‘One Language, One Nationality, One Nation’) •  Pg Dato Paduka Hj Asmalee used visual illustrations to allow a more diverse population to understand his work. •  Verbal communication becomes non-verbal when it gets written down, allowing it to be used as a graphic element for visual interpretation. This mural art creates meaning that makes it possible to analyze not only verbal but also non- verbal connotations behind the artist’s work.
  • 26. 3. Obstacle to Intercultural Communication: By using Bahasa Melayu language. Cultural shock (mural art of the traditional activities).
  • 28. 1. Artist Background – Hajah Nurul Erne Azlina Hj Zainal (Erne Zainal) •  Active in art when she’s 16. •  She had learned a lot from her lecturer about different kind of techniques with reference from the Great Classical Artist of the Modern Art such as Da Vinci. •  Inspired by Susana Shap •  Awards that she received were in: 1. 2011 - Academic Awards Top Student in A level Exam for Art and Design subject. 2. 2015 - She graduated with Bachelor of Art, majoring in Creative Art and Technology at University of Brunei Darussalam.
  • 29. 1. Artist Background – Hajah Nurul Erne Azlina Hj Zainal (Erne Zainal   She is currently the manager and co- founder of Arttralia Brunei. Arttralia Brunei is a group of young Brunei artists which consists of members who study Art and Design at University of Brunei Darussalam. They are freelance people who have passions for arts.  
  • 30. 2. Description of Mural •  The mural art is located at Sengkurong Primary School. •  Painted by a group of artist named Arttralia Brunei. •  A kindergarten teacher commission the Arttralia group because she wants something lively for the children. •  To inspire primary school students and to refresh their minds every time they see the mural art •  To encourage the primary school students to get to the top and become friends with one another regardless of their backgrounds and their achievements  
  • 31. 3. EPC Concept of Artwork 1. Non-verbal cues: Face expression are full of smiles. Physical appearance have different culture presented. They dress appropriately for school. Proximity is personal space. 2. Selective Exposure: Have the tendency to encourages primary school students to do well in their studies. 3. Symbolic Interactionism: The mural art helps motivates the children by increasing their self development.
  • 32. 3. EPC Concept of Artwork 4. Passive Perception: Makes us feel happy and lively. Creates a very positive atmosphere for the primary school. 5. Intercultural Communication: The outfit worn by the child on the left is baju kurung, which shows that she is Malay. Then the other two kids are wearing normal shirt with pants/skirt, which shows a different culture influence.
  • 33. Reference ArAralia  Brunei.  (2016).  ArAralia  Brunei.  Retrieve  May  14,  2016  from   hAps://www.facebook.com/arAraliabrunei   Oi,  R.  (2015).  Ar:s:c  message  behind  DBP  mural.  Retrieve  from  May  14,  2016  from  hAp:// www.bt.com.bn/features/2015/06/09/ar:s:c-­‐message-­‐behind-­‐dbp-­‐mural   Tan,  C.  (2014).  Giant  village  mural  in  KL  Retrieved  May  10,  2016  from     hAp://www.thestar.com.my/news/community/2014/05/24/giant-­‐village-­‐mural-­‐in-­‐the-­‐city-­‐pain:ng-­‐ on-­‐wisma-­‐allianz-­‐building-­‐the-­‐biggest-­‐by-­‐lithuanian-­‐ar:/   Unknown.  (2016).  The  Art’s  of  Erne  Zainal.  Retrieve    May  14,  2016  from   hAps://www.facebook.com/theartofernezainal/   Wikipedia.  (2016).  Ernest  Zacharevic.  Retrieved  May  10,  2016  from hAps://en.wikipedia.org/wiki/Ernest_Zacharevic    
  • 34. Thank  you  for  listening!