EPC FINAL PROJECT - JEFF TAN

1. EFFECTIVE PUBLIC COMMUNICATION
MURAL ART PRESENTATION
GROUP MEMBERS :
• SHUM WEN JUN
• TAN WEI SEN
• KENNETT LIM ROONG XIANG
• DAPHNE CHIAM YU DEE
• KHOO YUNG KEAT
• JEFF TAN
• WONG LOK XUAN
• SEE WEN HAN

2. WHAT IS A MURAL ?
A MURAL IS A PIECE OF A VERY LARGE PUBLIC ARTWORK
THAT IS PAINTED OR APPLIED DIRECTLY ON A WALL,
CEILING, OR ANY OTHER LARGE PERMANENT SURFACE.

3. INTRODUCTION…
MURAL ART IS BECOME INCREASINGLY
POPULAR IN MALAYSIA BECAUSE :
 IT’S NOT ONLY FOR TOURIST ATTRACTION BUT
ALSO A GREAT BACKDROP FOR LOCALS TO TAKE
PICTURES.
 BECOMES AN ATTRACTION THAT INVITE PEOPLE
TO COME AND APPRECIATE THE ARTS.

4. PLACE CHOSEN IN KUALA LUMPUR
ART SPHERE
AT SERI KEMBANGAN

5. CHOSEN MURAL ART…
KIDS WITH BALLON IN PINK
BACKGROUND
SAVING FIRE

6. MURAL ART #1
KIDS WITH BALLON
IN PINK
BACKGROUND

7. MICHELLE
YEOH
 GRADUATED from ONE ACADEMY WITH A DIPLOMA
IN DIGITAL ANIMATIONS.
 Her previous clients include Dulux, Carlsberg, Luxasia,
Martell, Old Town White Coffee, Downhole Poducts, and
Sancora

8. A couple of kids “escaping” reality in a
way of them imagining their save
haven

9. THE CONCEPTS
SUBJECTIVE PERCEPTION –
THERE ARE MANY COLOUR OF
BALLOON AND THE
ENVIRONMENT OF PINK COLOUR
THAT CREATES THE FEEL OF
JOYNESS.
POSITIVE CONNOTATIVE
MEANING –
THE VIEW OF KIDS AND
BALLOONS, AND THEM
ESCAPING REALITY REFLECTS
FUN, ENJOYMENT AND
HAPPINNESS.
NON-VERBAL COMMUNICATION
–
THE BOY IS USING HAND GESTURE
TO POINT INTO THE MAGICAL
WORLD TO SHOW DIRECTION AND
EXCITEMENT.
FIRST IMPRESSION –
KIDS IMAGINATION IS THE MOST
BEAUTIFUL THING TO SEE THERE IS
A CANDY FANTASTIC WORLD.
STEREOTYPING –
PINK COLOUR IS NOT ONLY
MEANT FOR GIRLS.

10. MURAL ART #2
SAVING
FIRE

11. ANGEL NG
 Graduated from BACHELOR (HONS) CREATIVE
MULTIMEDIA, MAJOR IN FILM AND ANIMATION.
 Was an employee od a Japanese studio that specializes in
MANAGING AND PRODUCING DIGITAL ASSET
CONTENTS.
 Notable clients include NINTENDO CO. LTD, WALT
DISNEY JAPAN LTD, TECMO LTD.
 A newbie in mural painting.

12. A woman calling out for assistance whilst a man below is
shocked and realised a life in danger.

13. THE CONCEPTS PERCEPTION – EACH PERSON
PERCEIVE HORROR DIFFERENTLY,
THE GIRL IN FEAR OF BEING
BURNT, AND THE BOY IN WORRY
OF THE GIRL’S LIFE.
HAND GESTURE – THE GIRL IS
RAISING HER HAND TO SHOW
THAT SHE IS IN NEED FOR HELP.
FACIAL EXPRESSION – THE BOY
FACIAL EXPRESSION SHOWS
THAT HE IS WORRIED ABOUT
THE GIRL ARE GETTING BURNT. NEGATIVE CONNOTATION
MEANING – FIRE AND DISTRESS
ACTION GENERATES A HECTIC SCENE
STEREOTYPING – GIRL PORTRAYED
AS HELPLESS AND NEEDS HELP.

14. PLACE CHOSEN IN PULAU PINANG
Armenian street
AT GEORGE TOWN

15. CHOSEN MURAL ART…
THE AWAITING TRISHAW PEDALER I WANT PAU !

16. MURAL ART #3
THE AWAITING
TRISHAW
PADDLER

17. ERNEST
ZACHAREVIC
 Ernest “ZACH” Zacharevic is a Lithuanian-born artist that loves
creating art outdoors.
 His disciples include oil paintings, stencil and sprays, installations
and sculpture making.
 In the public realm, Ernest is interested in the interaction of murals
and the urban landscape.
 Has wall murals and sculptures in 12 countries both Eastern and
Western.
 Given an award by Lim Guan Eng for boosting tourism in Penang.

18. An old trishaw paddler resting in his trishaw waiting for a
customer.

19. MASS COMMUNICATION
– A LARGE SCALE OF THE
INFORMATION TO A WIDE
RANGE OF PEOPLE.
CROSS CULTURE RELATIONSHIP –
IT SHOWS THE RELATIONSHIP WITH
THE LOWER AND UPPER CLASS OF
SOCIETY.
POSITIVE CONNOTATIVE
MEANING – IT SHOWS THE
COMMITMENT TO THEIR JOB HAS
ALREADY BECOME A PART OF
THEIR LIFE.
NON-VERBAL
COMMUNICATION
– HE IS WAITING TO THE
CUSTOMERS.
FIGURE AND GROUND – THERE
IS NO INFO ABOUT HIS MOODS
OR HIS BUSINESS SITUATION. IT’S
UP TO YOUR INTERPRETATION.

20. MURAL ART #4
I WANT
PAU !

21. WK SETOR
 WK Setor is a Malaysian born artist that has been
creating art for more than 20 years after graduating
from Malaysia Institute of Arts (Diploma in Graphic
Design). (1991-1995)
 Setor was engaged to do this mural because the owner
of the biscuit shop happened to be his friend.
 Since then, he has also done various other murals,
including the ones at Penang Time Tunnel, Penang
3D Trick Art Museum and The Boat Food Court,
among others.

22. Two siblings reaching out of a window to a bicycle that sells baozi
(steamed bread)

23. INTERPRETATION – CHILDREN
ARE FEEL HUNGRY, HAPPY
AND EXCITED AND TRYING
TO STEAL SOME ‘ BAOZI ‘
FROM THE BICYCLE.
FACIAL EXPRESSION – THEY ARE
TRYING HARD TO STEAL SOME ‘
BAOZI ‘.
SUBJECTIVE PERCEPTION –
WINDOW CAN BE PERCEIVE AS
TRAPPED OF THE CHILDREN.
NON-VERBAL COMMUNICATION –
TWO CHILDRENS TRIES TO STEAL ‘
BAOZI ‘ FROM THE BICYCLE.

24. References• http://sea-globe.com/art-is-life-malaysia-george-town-penang-graffiti-southeast-asia-
globe/
• http://theatmosphere.com.my/208ty/artist/angelng/
• http://theatmosphere.com.my/208ty/artists/
• http://theatmosphere.com.my/208ty/artist/angelng/
• http://theatmosphere.com.my/208ty/murals/47/
• http://setororiginal.blogspot.my/
• https://www.youtube.com/watch?v=877CwP2ABKA