1. SANDEEP BHATIA
Mobile: +91 9766589533
Residence: Mumbai
E-mail: sandeepbhatia2001@gmail.com
PROFESSIONAL EXPERIENCE
(I) Mar 2013 – till now SAHARA Q SHOP
Organisation Profile : Sahara Q Shop is a movement undertaken by its flagship organisation Sahara India
Pariwar to provide adulteration-free, pure & Quality merchandise to every Indian citizen. The basic premise
is to see to it that every human being has a right to live pure & healthy life. It has ventured into producing
many basic products in categores like Staples,Apparels, Beverages, processed foods, Homecare, personal ca
re, General merchandise & CDIT. Q shop right now has over 1200 franchise and company owned stores ac
ross India.
Designation : Regional Manager WEST Zone (Retail Store operations)
Profile in-brief : Managing Franchisee owned & Company operated stores’ operations across West zone c
overing states of Maharashtra (incl. Mumbai), Madhya Pradesh,Goa, Chhattisgarh & Gujarat.
Job profile:
Managing Franchisee Owned (FOFO)stores
Responsible for Franchisee owned & operated stores by providing saleable merchandise through warehouse
s. Ensuring material is delivered to them as per the forecast they have posted. Resolving their queries as to licences,
expiries, damages, consumer promotions & other trade schemes. Visit them with local team frequently to see stores
are in-order. Involving active participation in primary sales of the franchisee, involve our field staff to do store & so
ciety activations. Pushing them for higher secondary over corresponding figures to see their stores break-even in tim
e and get stable, consistent revenues & ever-increasing footfalls. Franchisees include Master Franchisees, Franchise
es & Sub-franchisees as per business volume and geographical representation.
Managing Company Operated (COCO) stores
Responsible for hiring manpower for COCO stores. Ensure that the store team is downloaded & trained abo
ut Standard Operating Procedures (SOPs) on which a store is run. See to it all compliances & legalities are complied
with before a store is launched. Tying-up with CMS vans for cash-pick-ups from stores, With banks to see EDC ma
chines are installed in time. Material is displayed as per plannogram in different bays, power aisles and impulse rac
ks as per product saleability. Maintaining different reports (daily sales, sales break-up tenderwise, monthly stock-tak
e) & registers (attendance,petty expenses, assets movement, Customer feedback, Goods inward & outward).
Managing CCC stores
CCC (City Connect Centres) is a newly introduced concept of catering to franchisees, local kiranas whose v
olume is less and can be serviced through these points. These centres are a combination of COCO + a min-stocking
point. The idea is to increase penetration in those territories where large warehouses cannot send vehicle due to smal
ler truck load of stock requirement of these small time stockists & kirana shops.
Marketing activities
Plan statewise activities by involving state-teams on stock availability and also pushing low-shelf life stocks
. Ensuring central promos like Bill-busters, % off, price-offs are communicated well in-time and pushed to secondar
y level across all stores. Printing vernacular leaflets and doing paper-insertions. Includes Canopy activities, samplin
g & tasting done at outlets. SMS blasts and cross-category promos. Floor-displays to do category-specific promos.

2. Team Management
Managing a team of State heads, Area managers & Area executives in all Western states. Store incharges at
COCOs. Training, Target setting & performance reviews. Evaluation of monthly targets broken into weekwise achie
vements.
(II) Sept 2006 – March 2013 RELIANCE RETAIL LTD.
Organisation Profile : ‘Reliance Fresh’, ‘Reliance Super’ & ‘Reliance Mart’ under the aegies of Reliance
Retail has now presence in 18 states providing daily needs and general merchandise to the local catchments.
It has been tipped as the fastest growing retail chain of India with more than 1500 stores now.
Profile in-brief : Managing Speciality stores’ operations, sourcing, sales, marketing, manpower, promos
& merchandising in Western India based at Mumbai.
Key highlights:
 Steered stores to Rs.80/sft.
 Defied recession-odds of 2008-09
 ROM & Mumbai business stood at no. 1 position pan-India
 Broke-even within very 1st
year of launch
 Highest revenue contribution per employee
 Dump/shrinkage well below acceptable limit
Job Profile:
Sourcing, Merchandise Management, space planing & plannogram
Developing space, range and merchandising plans to maximise sales and profits. Ensure and establish consu
mer focused store layout and merchandising, Stocking and stacking details, Identifying opportunities in cros
s-merchandising a product in multiple category adjacency. Pricing the merchandise based on location / regi
on / catchment profile. Ensuring safety stock & ‘no stock-outs’.
Store Operations
Maintaining storewise customer database, dump and shrinkage control, coordination with SLP team, tim
ely availability of indented stock in coordination with supplychain and logistics, generating SKUwise-stor
ewise report and monitor performace on daily basis (week days and weekends seperately). SKUs rationali
sation based on fast and slow moving, margins/value every month. Keeping a close eye on stock cover (sto
ck turnover) in stores as well as DCs, store-to-store transfers, Like-for-like, same store sales, ensure in-c
ontrolled stock-take every month-end, B2B, balancing between safety stock & ‘no stock-outs’. Licences,
scales calibration. Cash-tills management in support with IT and facility management, store consumables,
store rentals, fixed expenses, MIS and EODs., drive ticket nos. and ticket size. MIS & Strategy. Price be
nchmarking in competitior’s area (both organised chains & unorganised mkts.)
Consumer Research & Marketing Assistance
 Assisting HOD in identifying consumer research areas to understand consumption patterns. Providing
inputs on advertisement, publicity, cross-category promos, paper inserts, promotional campaigns and
weekend bill-buster promos, SMS blast, In-store/floor/pillar space selling, visual merchandising,
carrybags space, trolley’s, POS/cash-tills space efficiencies, end-caps, developing concessionaires, wet
promos from vendors and kiosks.
Vendor Relationship Management
 Vendor Evaluation, Identification and maintaining their database, TOTs deliverability, Negotiation on
trading terms, pricing and new product listings with a category focus.
People Management Functions
 Goal setting for store managers, Customer Service Associates and their Performance review

3.  Define training requirements for the floor staff & subordinates
(III) Sept 2002 – Aug 2006 VENKY’S (INDIA) LTD.
Designation : Manager
Organisation Profile : Venky's (India) Limited sells its processed and further processed chicken (Re
ady-to-heat & eat, ready-to-fry) under the Venky's brand name. It is a preferred supplier to the Indian outlet
s of KFC, Pizza Hut, Nirula’s and Domino's.
Job Profile:
 Spearheaded the entire gamut of operations of Branded Food Products (Fresh & Frozen) Division in
Northern India thus encompassing function of Sales & Marketing, Business Development, Product &
Brand Management, Channel Sales,Marketing and Media Planning
 Efficient management of brands such as Venky’s Mintomein Chicken and Bromark Chicken
 Dealer – Distributor network across Punjab, Chandigarh, Haryana, Jammu, Dehradun, Lucknow, Jaipur
and Delhi, total responsibility for primary and secondary targets
 Managed retail sales
 Managed Institutional sales,
 Managed Key accounts viz. Taj Group of Hotels, , Taj Air caterers (TAJ SATS), Oberoi In-flight caterers
and QSRs (Quick service restaurants) Pizza Hut, Dominos, Kentucky Fried Chicken (KFC, Mcdonalds,
Subway and Nirulas’.
 Marketed new launches and consolidated existing product portfolio
 Managed local micro marketing & Regional macro marketing activities (ATL& BTLactivities)
a) Local/Regional TV (Siti / Hathway cable) & radio (FM radio channels), scrollers and jingles.
b) Outdoors / signages such as hoardings, glowsigns, dealer boards, sunboards and flex banners, in/out-sh
op branding, Cinema hall slides etc.
c) Display & classifieds advertisements in Localnewspapers (Vernaculars) supplements & magazines
d) Active involvement in designing the brochure and leaflets, posters, creatives, banners etc.
e) Agency selection, Handled 4 agencies in North India for effective advertisement creatives and campaig
n from time to time and localising them as per region’s taste on regular basis.
f) Demos/wet promos of new product launches, combos on dealer/co. owned outlets., dealer contests.
BROMARK RETAIL BUSINESS MODEL
Also handled company’s retail network of speciality chicken outlets under the brand BROMARK Chicken. The ba
sic objective is to make available fresh-chilled dressed chicken, chicken portions (Boneless, drumsticks, whole leg,
breast pieces, tandoori, soup pieces, curry cut etc.) and value-added products at a neat and hygienic place and at a fa
ir and competitive price to the customers. Have worked in this capacity at different locations such as Pune, Hyderab
ad, Chandigarh & New Delhi. The profile included tying up with farmers & traders and facilitating front end retailin
g person to join us so that more and more customers are catered hygienic animal protein at a neat & clean environm
ent. It also included marketing live/dressed birds at B2B and B2C level by tying up with media and doing outdoor &
indoor publicity. The campaign evoked good response and special recognition from the customers. Everyone who j
oined the movement benefited with a spurt in volumes.
(IV) July 1996 – Sep 1999 INTER SKYLINKS, New Delhi
Designation: Sales & Marketing Executive
Job Profile:
 Business Development (Inbound & Out bound tours)
 Channel Co-ordination (Hotels, Travel partners,Transporters and Airlines)
 Managing clients’tours and guiding tour assistants
 Devising tour & travel packages, Marketing, Presentation & sales to corporates.

4. EDUCATION DETAILS
Courses undertaken Institute/University Year of completion
MPIB (Marketing) Symbiosis, Pune (2 years full-time) 2000 – 2002
Chartered Accountancy ICAI (first-half semester) 1994 – 1996
B. Com (Hons.) Delhi University 1991 – 1994
Class – XII Salwan Public School, New Delhi 1990 – 1991
PERSONALITY TRAITS
 Leadership & negotiation skills
 Possess analyticaland conceptualskills, data-crunching
 Strong-willed & inquisitive, self-challenging
 Highly Dependable & Affable
 Team person
PERSONAL INFORMATION
D.O.B.: 16.09.1974
Marital Status: Married
Languages Known: Hindi, English, Punjabi, Gujarati & Marathi