Digital marketing involves promoting brands online through various channels like search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, affiliate marketing, email marketing, content marketing and graphic design. SEO involves optimizing websites to rank higher in search engine results pages organically, while SMM focuses on promoting products via social media platforms like Facebook, Instagram and Twitter. PPC advertising allows targeting of specific audiences through paid search, video and display campaigns on platforms such as Google Ads.
1. Types of Digital Marketing
BY
ASHISH GOSWAMI
HASTAG DIGITAL ACDEMEY
HTTPS://WWW.HASHTAGACADEMY.IN/
2. What is Digital Marketing
Digital marketing, also called online marketing, is
the promotion of brands to connect with potential
customers using the internet.
3. Types of digital marketing
SEO
SMM
PPC
AFFILIATE MARKETING
EMAILMARKETING
CONTENT MARKETING
GRAPHIC DESIGN
4. SEO- Search Engine optimization
SEO – Its techniques to get traffic on website through Search Engine.
Its two types
(A) On- Page Seo
(B) off -Page Seo
5. SMM –Social Media Marketing
Promoting your product through the Social media.
The main motive is social media marketing is brand bulding.
FB, INSTA, Twitter etc.
6. PPC – Pay Per Click
It is Pay per advertising with the advertiser run search video display and
campaigns to target its audiences.
The most Popular platform is Google Ads.
