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NAVEEN DIGITAL MARKETING SERVICES
Digital marketing
Content Marketing
Search Engine
Optimization (SEO) Search Engine
Marketing (SEM)
Social Media
Marketing (SMM)
Social media
optimization(SMO)
SEARCH ENGINE OPTIMIZATION (SEO)
a) On-Page SEO
 optimizing a web page to target a specific search query .
b) Off-page SEO
 It is carried out to build the reputation of a web page by linking it with other quality websites
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing is a paid tactic to gain attention to the brand by
appearing high on search engine results.This strategy is often called paid
search or pay-per-click marketing.
It involves various activities such as setting up the ads, optimizing the
ads, setting a budget and most importantly placement of ads.
SOCIAL MEDIA OPTIMIZATION(SMO)
 Social media optimization (SMO) involves using social media
platforms to grow a company or organization’s online presence.
SOCIAL MEDIA MARKETING (SMM)
 Social Media Marketing is the process of gaining attention from social media sites
by posting content relevant to your target audience.
 Some of the popular social media sites are Facebook, Instagram,Twitter,YouTube,
LinkedIn, Reddit, and Snapchat.
CONTENT MARKETING
 Content marketing is the art of using a storyline with valuable
information that translates to brand building and awareness
among your target audience.
 This helps you to built a good relationship among your potential
customers.
THANK YOU

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Digital marketing.pptx

  • 2. Digital marketing Content Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Social media optimization(SMO)
  • 3. SEARCH ENGINE OPTIMIZATION (SEO) a) On-Page SEO  optimizing a web page to target a specific search query . b) Off-page SEO  It is carried out to build the reputation of a web page by linking it with other quality websites
  • 4. SEARCH ENGINE MARKETING (SEM) Search Engine Marketing is a paid tactic to gain attention to the brand by appearing high on search engine results.This strategy is often called paid search or pay-per-click marketing. It involves various activities such as setting up the ads, optimizing the ads, setting a budget and most importantly placement of ads.
  • 5. SOCIAL MEDIA OPTIMIZATION(SMO)  Social media optimization (SMO) involves using social media platforms to grow a company or organization’s online presence.
  • 6. SOCIAL MEDIA MARKETING (SMM)  Social Media Marketing is the process of gaining attention from social media sites by posting content relevant to your target audience.  Some of the popular social media sites are Facebook, Instagram,Twitter,YouTube, LinkedIn, Reddit, and Snapchat.
  • 7. CONTENT MARKETING  Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience.  This helps you to built a good relationship among your potential customers.