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6 Keys To Create
A Powerful
Content Marketing
CML
CML
Asep Permana
Content Marketing Specialist
087728117404
6 Keys To Create
A Powerful
Content Marketing
CML
Apa itu Content Marketing?
“Is any marketing that involves
the creation and sharing of media
and publishing content in order to
acquire and retain customers”
CML
Konten Yang Powerful Itu…
• MEMORABLE
• SHAREABLE
• ACTIONABLE
CML
The Key Is..
5W1H
CML
WHO
Target Audiens
• Demografi
• Psikografi
Brand
• Positioning
CML
WHY:
Brand Awereness vs SEO vs Sales
?
CML
WHAT
Article
Image
Infographic
Video-audio
Presentation Style
Downloadable
FAQ
CML
WHEN
• Content Plan
• Trend
• Base On Buying Cylce
CML
CONTENT
Base On Buying Cycle
CML
Awareness
Blog Post,
Social
Media
Updates
Research
Ebook,
Webinar,
Indsutry
Report
Comparison
Case
Study,
Demos
Customer
Testimoni
al
Purchase
Analysist
Report,
Detalide
Of
Product
Where
Media
• Website
• Social Media
• Print Ad
• TVC
• dll
CML
HOW
• Resources
CML
Idea
BudgetSkill
HOW
• Resources
• Technique
CML
Great Content :
Controversial
CML
Great Content:
WOW
https://www.youtube.com/watch?v=lBUJcD6Ws6s
CML
Great Content :
Emotional Touch
CML
Great Content:
Inspiring
CML
Great Content
FUN
CML
Express Tips
Capture Your Ideas
5W1H Teknik
Outline/Mindmap
And…
CML
Headline Yang Powerful
“83% Pengguna internet memutuskan untuk membaca artikel
ataupun melihat video berawal dari judul atau headline yang
merangsang keingintahuan mereka”
CML
Content Marketing Is A Long Term Relationship
Its Not A One Night Stand
CML

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