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Introduction to Storyboarding for User Experience Design

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An introduction to storyboarding for user experience (UX) design, with tips and examples from eBay and Citrix. A presentation for World Innovation Lab in Palo Alto in June 2015.

Published in: Design
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Introduction to Storyboarding for User Experience Design

  1. 1. DEB AOKI sr. information experience designer citrix June 25, 2015 World Innovation Lab - Palo Alto, CA HOW TO DRAW STORYBOARDS FOR UX DESIGN simple ways to show and share your ideas for user-centric design
  2. 2. LET ME TELL YOU A STORY… How I figured out the power of storyboarding for user experience design
  3. 3. THE CHALLENGE: ebay needs a new holiday promotion PICTURES > WORDS: STORYBOARDING AT EBAY 3 We did a lot of brainstorming, a lot of sketching, and narrowed it down to 4 ideas…
  4. 4. HOLIDAY CONCEPT 1: group deals PICTURES > WORDS: STORYBOARDING AT EBAY 4
  5. 5. HOLIDAY CONCEPT 2: ebay game PICTURES > WORDS: STORYBOARDING AT EBAY 5
  6. 6. HOLIDAY CONCEPT 3: v.i.p. sales PICTURES > WORDS: STORYBOARDING AT EBAY 6
  7. 7. HOLIDAY CONCEPT 4: group gifts PICTURES > WORDS: STORYBOARDING AT EBAY 7
  8. 8. I WANT TO DO THIS IDEA BECAUSE… PICTURES > WORDS: STORYBOARDING AT EBAY 8 It’s what’s HOT right now! It’s my idea and it’s the BEST idea! This one’s EASIEST to build! I dunno. Because it’s FUN?
  9. 9. We put all 4 ideas in front of online focus groups in US and UK, and the clear winner was… GROUP GIFTS?! PICTURES > WORDS: STORYBOARDING AT EBAY 9 Whuh ? Huh!? Why? Oh wow.
  10. 10. We were able to design and market Group Gifts based on comments and suggestions from users from the very start. PICTURES > WORDS: STORYBOARDING AT EBAY 10
  11. 11. PICTURES TALK LOUDER THAN WORDSHow storyboards and sketching can break through the usual innovation blockers
  12. 12. INNOVATION BLOCKERS… Basing decisions on PPP Paygrade Persuasion Powerpoint Technology > Customers Starting with technology first, then trying to find a customer need for it afterwards Basing decisions on HIPPO Highest Paid Person’s Opinion
  13. 13. Focuses on human needs and concerns instead of just technology / business needs or limitations Helps everyone see the big picture and get on the same page about goals, user experiences Visuals are memorable and can lead to new insights Drawings are more FUN! and more engaging than just text WHY DRAW PICTURES?
  14. 14. Imagining experiences from user’s point of view can help you discover potential problems early Focuses on concepts & ideas, makes it harder to nitpick irrelevant design details (i.e. fonts, typos, copywriting photos) Faster and cheaper than coding clickable prototypes or designing wireframes Encourages empathy by showing customer needs, motivations and pain-points in context WHY DRAW STORYBOARDS?
  15. 15. WHAT CAN YOU DO WITH SKETCHING AND STORYBOARDS?I’M GLAD YOU ASKED! HERE ARE A FEW EXAMPLES
  16. 16. INTRODUCE A NEW PRODUCT: google chrome comic By Scott McCloud 16
  17. 17. IMAGINE THE FUTURE: tesla factory upgrade storyboard Shared by Elon Musk on Twitter 17
  18. 18. SHOW REAL WORLD CONTEXT: Xenmobile storyboard PICTURES > WORDS: STORYBOARDING AT EBAY 18
  19. 19. BRAINSTORM IDEAS: shopping cart PICTURES > WORDS: STORYBOARDING AT EBAY 19
  20. 20. UNDERSTAND CUSTOMERS’ PoV: journey mapping PICTURES > WORDS: STORYBOARDING AT EBAY 20
  21. 21. EXPLAIN HOW IT WORKS: green box user flows PICTURES > WORDS: STORYBOARDING AT EBAY 21
  22. 22. SELL AN IDEA: CubeFree app PICTURES > WORDS: STORYBOARDING AT EBAY 22
  23. 23. ILLUSTRATE PAIN POINTS: shopping cart PICTURES > WORDS: STORYBOARDING AT EBAY 23
  24. 24. UNDERSTAND CUSTOMERS: GoTo Meeting personas 24 The Butler “You can count on me!” The Investigator “I need all the facts” The Facilitator “I’m here to help” The Networker “I connect people” The Sprinter “Let’s get this done quickly” The Preparer “I need time to plan carefully”
  25. 25. 5 STEPS FOR DRAWING STORYBOARDSBrainstorm > Script > Sketch > Finalize > Adapt
  26. 26. 26 STEP 1: BRAINSTORM IDEAS / SKETCH
  27. 27. 27 STEP 2: WRITE A SCRIPT
  28. 28. 28 STEP 2a (optional): GATHER PHOTO REFERENCES
  29. 29. 29 STEP 3: DRAW ROUGH SKETCHES
  30. 30. 30 STEP 4: GET FEEDBACK / FINALIZE ART
  31. 31. 31 STEP 5: ADAPT VECTOR LINE ART OR VARIATIONS
  32. 32. 7 VISUAL STORYTELLING TIPS Simple guidelines to keep your stories easy to read and understand
  33. 33. KEEP YOUR STORY SHORT 33 Your story should be limited to 10-12 panels or less if possible. If it needs more panels, consider breaking story into segments.
  34. 34. SHOWING IT > SAYING IT 34 Let the pictures tell the story. If you removed the captions, would it still make sense?
  35. 35. PICTURES > WORDS: STORYBOARDING AT EBAY 35 CLOSE-UP Emphasis on screen/finger interaction MID-TORSO Emphasis on screen SEMI-CLOSE Emphasis on device / human context/use FULL BODY Emphasis on ‘real world’ context/place of use USE DIFFERENT ‘CAMERA’ SHOTS
  36. 36. KEEP CAPTIONS SHORT AND SIMPLE 36 Captions should be simple, easy to skim. Too much text = visual clutter
  37. 37. LIMIT YOUR COLOR PALETTE 37 Use color selectively to emphasize important things, communicate differences, or convey emotions. Too many colors can be distracting
  38. 38. LEFT TO RIGHT, TOP TO BOTTOM 38 Give the reader a predictable, intuitive path to read your story. Don’t leave them wondering what to look at next.
  39. 39. PICTURES, NOT PERFECTION 39 Speed, simplicity and clarity is more important than making “perfect” pictures. It doesn’t have to be beautiful/detailed to communicate ideas.
  40. 40. LET’S TRY STORYBOARDING! Let’s take your concept from yesterday and try to draw it in storyboards.
  41. 41. YOUR MISSION: Draw your product/idea’s story 41
  42. 42. YOUR MISSION: Draw your product/idea’s story 42 Identify your characters for your story • How will you make them look different from each other? What will happen in your story? • Write it out so you have a rough idea of beginning, middle and end of the “plot” Start drawing! • Use Sharpie pens so your drawing are easy to see from a distance • Use 3x5 post-it notes, one for each panel You have 10 minutes!
  43. 43. Show and share time! PRESENTATION TITLE GOES HERE 43
  44. 44. CAN’T DRAW? THERE’S AN APP FOR THAT!5 “just add water” solutions when you don’t have time to draw
  45. 45. STORYBOARD APPS: STORYBOARD THAT 45 StoryboardThat is an online app that can create instant storyboards http://www.storyboardthat.com/
  46. 46. STORYBOARD APPS: BITSTRIPS 46 BitStrips is another online/mobile app that can create instant storyboards https://www.bitstrips.com
  47. 47. STORYBOARD APPS: COMIPO! 47 ComiPo! Can help you create storyboards with manga style art http://www.comipo.com/en/
  48. 48. COMICLIFE: STORYBOARD WITH PHOTOS 48 Apps like ComicLife can make it easy to use your photos to create simple scenarios / storyboards from desktop or mobile devices http://comiclife.com/
  49. 49. PLACEIT FOR APP SCREENSHOTS 49 PlaceIt can insert your app screenshots into real-life scenarios quickly https://placeit.net
  50. 50. BOOKS AND CLASSES Want to learn more? Here’s what to read and where to go! 50
  51. 51. 51 READ ALL ABOUT IT: Drawing for Meetings & UX BRANDY AGERBECK The Graphic Facilitator’s Guide DAVID SIBBETTS Visual Meetings DAN ROAM The Back of the Napkin KEVIN CHENG See What I Mean SUNNI BROWN The Doodle Revolution JEANNEL KING Draw Forth
  52. 52. 52 READ ALL ABOUT IT: Drawing and Making Comics SCOTT McCLOUD Understanding Comics Making Comics ED EMBERLEY Drawing Books JESSICA ABEL & MATT MADDEN Drawing Words and Writing Pictures Mastering Comics
  53. 53. 53 MORE WAYS TO LEARN: Workshops and classes IFVP Professional group for graphic facilitators http://ifvpcommunity.ning.com/ THE GROVE graphic facilitation classes and books www.grove.com VERBAL TO VISUAL CLASSROOM Blog and online drawing classes http://www.verbaltovisualclassroom.com/ KOMMUNIKATIONSLOTSEN Graphic facilitation services, classes in Germany, UK, Europe http://bikablo.kommunikationslotsen.de/en/
  54. 54. QUESTIONS? THANK YOU! EMAIL: DEBORA.AOKI@CITRIX.COM TWITTER: @DEBAOKI ALSO AT: HTTP://WWW.MANGACOMICSMANGA.COM

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