Lars is working closely with scandinavian brands in developing strategies and solutions for a rapidly changing media landscape. His experiences and refelections from various projects will be shared in this talk, focusing on technology’s role in tomorrow’s marketing.

1. How content marketing
drives a new demand
for innovative
WordPress development

2. About me

3. How it used to be
BRAND MEDIA AUDIENCE
MARKETING MESSAGE
TECHNOLOGY
DISTRIBUTION
REACH
INFLUENCABLE BEHAVIOR

4. How it is today
BRAND MEDIA AUDIENCE
MARKETING MESSAGE
TECHNOLOGY
DISTRIBUTION
REACH
INFLUENCABLE BEHAVIOR

5. “We’re all media
companies now”

6. What does media
companies do?

7. Content Marketing is the art of communicating
with clients, without being interruptive.
!
The goal is to create loyalty and liking, and to create
preference for your product.
!
This is achieved through creating content which is:
A Useful
B Relevant
C Entertaining

12. This shift has 3 main
consequences for you

13. 1
Editorial agility
and flexibility
is crucial

14. 2
Seamless transitions
is important
!
INSPIRATION - VALUE - TRANSACTION

15. 3
This is a marathon,
not a sprint
!

16. Case study: ICA

17. How would we help
this client 5 years ago?

18. Our strategy
Google Recipes Articles Tools

19. Editorial approach
!
ACT LIKE A MAGAZINE - THINK LIKE A BRAND

20. Home builder

21. Recipe

22. Customer journey

23. That’s it