Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

13 Growth Hacking Tips for Beginners

Description of growth hacking and some actionable growth hacks to use in your startup.

  • Login to see the comments

13 Growth Hacking Tips for Beginners

  1. 1. How to start with low budget 1 Growth Hacking for Beginners COLAB 2013
  2. 2. Growth Hackers • Marketers focusing on growth alone • Strong analytical thinking but also creative • Technical skillset/understanding • Focus on product and distribution
  3. 3. Conversion Funnel • Acquisition • Activation • Retention • Revenue • Referral
  4. 4. Funnel Acquisition – Blogging & Guest-Blogging, Ebooks, Webinars, SEM Activation – A/B testing, Landing Page optimization, Onboarding, Trials Retention – Email Marketing, Remarketing, Direct contact, Aha moments Referral – Referral Processes, Social Media integration, Contests Revenue – Subscriptions, Freemium, Lead Generation
  5. 5. 5
  6. 6. Growth Hacks 1. SEM A/B testing • PPC ads tests • Various ads leading to various landings • Communicating alternative value propositions • Always consistent with Ads Effort – Medium Impact – Medium
  7. 7. Growth Hacks 2. Long tailing • Blog articles in the footer • Great for SEO • Original article + reworded versions for long-tail keywords • Outsource the process Effort – Low Impact – Medium
  8. 8. 3. Free channels • Be visible on Slideshare, YouTube, LinkedIn, Facebook, Google+, Quora, Yahoo Asnwers, Snapguide, Reddit, Twitter • Genuine and valuable content • Frameworks for content marketing Effort – High Impact – High Growth Hacks
  9. 9. 4. Content marketing • Crawler app • Google Alerts • Monitoring Quora/Twitter/ LinkedIn forums/topics • React quickly with relevant content Growth Hacks Effort – Medium Impact – High
  10. 10. 5. Black hat comments • Outsource with e.g. Odesk • Set the rules (#1 No Spam) • Comment on every possible article/blog relevant to the product Growth Hacks Effort – Low Impact – Low
  11. 11. 6. Lead harvesting • Get a web crawler looking for relevant contacts • Database ready for sales team • Personalised emails to potential clients Growth Hacks Effort – High Impact – High
  12. 12. 7. Landing Page Optimization • The less the better • Clear heading + value proposition • What is the goal? – reflected in CTA • Big images Growth Hacks Effort – Medium Impact – High
  13. 13. 8. Credibility boosting • Team Page (no cheesy photos!) • Phone number • Office address • Testimonials from the first clients, beta testers, media Growth Hacks Effort – Low Impact – High
  14. 14. 9. Onboarding optimization • Where most people drop off • Tools for funnel tracking • Make it absolute minimum Effort – Medium Impact – High Growth Hacks
  15. 15. 10. Email marketing • Define the touch points, possible leaks • Create a drip campaign • Checklists with to-do lists Effort – Medium Impact – High Growth Hacks
  16. 16. 11. Direct touch • Early adopters and those who don’t convert • Use email or skype • If possible, inverst some time/money in hand-written thank- you cards or a tshirts Effort – High Impact – High Growth Hacks
  17. 17. 12. API Integration • Piggyback on other platform’s audience • Not always possible • Look for opportunities, be the next Airbnb Effort – High Impact – High Growth Hacks
  18. 18. 13. Personalized sales • Use Live chat – SnapEngage, Olark • Upselling to converting clients: “Would you like fries with that?” • Downselling to clients who don’t convert – extend their trial or lower the price Effort – Medium Impact – High Growth Hacks
  19. 19. • Mixpanel • Google Analytics • Inspectlet/ClickTale • Optimizely • Olark/SnapEngage Effort – Medium Impact – High Essential, Low Cost Tools
  20. 20. • Neil Patel’s Guide to Growth Hacking • KISSmetrics Blog • Conversion XL Blog • Growhack Blog • Sixteen Ventures Blog • SEOmoz Blog • Growthhacking.pro Effort – Medium Impact – High Resources
  21. 21. Thank you JACEK BLAUT Email: jacek@growthrepublic.com LinkedIn: http://pl.linkedin.com/in/jacekblaut/ Twitter: @JckBlaut

×