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Another Apex Minute 
www.apexassisting.com
How To Develop an Effective 
Marketing Campaign 
www.apexassisting.com
Key Components 
1. Be informative 
• Provide answers to questions that your 
readers may have 
2. Good timing 
• Follow up...
What’s the Game Plan? 
www.apexassisting.com
Follow These 6 Steps 
1. Create an amazing offer 
2. Place it on your website 
3. Continue to educate with 
Workflows 
4. ...
Creating Your Offer 
www.apexassisting.com
Create content for your ideal clients 
• Your offer should resolve problems, provide 
answers or entertain your buyer pers...
Put The Offer On Your Website 
www.apexassisting.com
Create A Visual/Informative Landing Page 
• A free downloadable (e.g. e-books, demos, free 
trials, etc.) that will conver...
Build Workflows 
www.apexassisting.com
Further Educate Your Prospects 
• Choose appropriate content based on the specific 
needs of the individuals or companies ...
Utilize Email Marketing 
www.apexassisting.com
Targeted/Segmented Emails 
• Targeted emails perform better than emails that are 
sent out to mass groups 
• Personalize y...
Utilize Blogging and Social Media 
www.apexassisting.com
Blogging 
• Drive traffic to your landing page 
• Make sure that your blogs are optimized to rank well 
on search engines ...
Social Media 
• Focus on the platforms where your ideal clients 
spend the bulk of their time 
• Be strategic in the times...
Build a Clutter Free List of Prospects 
• Make your leads more sales ready 
• Save time and money by prequalifying your le...
Measure Your Results 
www.apexassisting.com
The Results 
• For landing page results check 
• Views 
• Submissions 
• Conversion Rates 
• New Leads 
• New Customers 
w...
The Results 
• For call-to-action results check 
• View-to-click rate 
• Click-to-submission rate 
• For email results che...
The Results 
• For blog post results check 
• Number of views 
• Call-to-Action Click-through rate 
• For social media res...
Final Note 
Developing a stellar marketing campaign enhances 
your ability to get your product or service in front of 
you...
LET’S CONNECT 
Twitter: @tweetapex 
Facebook: http://facebook.com/apexvirtualsolutions 
Instagram: http://instagram.com/ap...
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How to develop an effective marketing campaign

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Marketing includes a lot of research, testing and communication. Here are some tips that will help you develop a more effective marketing campaign.

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How to develop an effective marketing campaign

  1. 1. Another Apex Minute www.apexassisting.com
  2. 2. How To Develop an Effective Marketing Campaign www.apexassisting.com
  3. 3. Key Components 1. Be informative • Provide answers to questions that your readers may have 2. Good timing • Follow up with prospects in a timely manner 3. Consistency • Make sure your prospects have a smooth journey through buying cycle www.apexassisting.com
  4. 4. What’s the Game Plan? www.apexassisting.com
  5. 5. Follow These 6 Steps 1. Create an amazing offer 2. Place it on your website 3. Continue to educate with Workflows 4. Utilize email marketing 5. Incorporate blogs and social media 6. Measure your results www.apexassisting.com
  6. 6. Creating Your Offer www.apexassisting.com
  7. 7. Create content for your ideal clients • Your offer should resolve problems, provide answers or entertain your buyer persona • Format your content in ways that are most appeasing to your ideal clients. (e.g. white papers, videos, podcasts, e-books, etc.) • Focus on topics that generate the most interaction • Reuse old content by modifying or changing the format of it www.apexassisting.com
  8. 8. Put The Offer On Your Website www.apexassisting.com
  9. 9. Create A Visual/Informative Landing Page • A free downloadable (e.g. e-books, demos, free trials, etc.) that will convert visitors into leads • The headline should be short and easy to understand • The image should be vibrant and attention grabbing • The opt-in form should be short and able to collect customer info • Have calls to action placed throughout your website www.apexassisting.com
  10. 10. Build Workflows www.apexassisting.com
  11. 11. Further Educate Your Prospects • Choose appropriate content based on the specific needs of the individuals or companies you are trying to target • Become a trusted advisor or credible resource • Create a conversation for your prospects to feel compelled to reach out • Make sure you’re targeting the right audience • Do your competitor research www.apexassisting.com
  12. 12. Utilize Email Marketing www.apexassisting.com
  13. 13. Targeted/Segmented Emails • Targeted emails perform better than emails that are sent out to mass groups • Personalize your emails for a better conversion rate • Each email should be: • Mobile friendly • SEO friendly • Shareable on Social Media www.apexassisting.com
  14. 14. Utilize Blogging and Social Media www.apexassisting.com
  15. 15. Blogging • Drive traffic to your landing page • Make sure that your blogs are optimized to rank well on search engines • Use attention grabbing topics for each post • Break the content up into sections so that it’s easier to scan through • Incorporate vibrant images www.apexassisting.com
  16. 16. Social Media • Focus on the platforms where your ideal clients spend the bulk of their time • Be strategic in the times you post and how often you post • Encourage your readers to share your posts • Utilize hashtags to extend the reach of your posts www.apexassisting.com
  17. 17. Build a Clutter Free List of Prospects • Make your leads more sales ready • Save time and money by prequalifying your leads before they are handed over to sales • Segment your list into smaller groups based on their interests www.apexassisting.com
  18. 18. Measure Your Results www.apexassisting.com
  19. 19. The Results • For landing page results check • Views • Submissions • Conversion Rates • New Leads • New Customers www.apexassisting.com
  20. 20. The Results • For call-to-action results check • View-to-click rate • Click-to-submission rate • For email results check • Click-through rate • Unsubscribe rate www.apexassisting.com
  21. 21. The Results • For blog post results check • Number of views • Call-to-Action Click-through rate • For social media results check • Click-through rate • Number of shares www.apexassisting.com
  22. 22. Final Note Developing a stellar marketing campaign enhances your ability to get your product or service in front of your buyer persona. Consistently educating and following up with prospects allows them to smoothly transition down the sales funnel. If you would like help developing any aspect of your marketing plan, we’d love to assist you. Visit our website at http://apexassisting.com to see samples of our websites and landing pages that we have developed for some our clients. www.apexassisting.com
  23. 23. LET’S CONNECT Twitter: @tweetapex Facebook: http://facebook.com/apexvirtualsolutions Instagram: http://instagram.com/apexvirtualsolutions Phone: 866-874-3647 Website: http://apexassisting.com www.apexassisting.com

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