The document discusses designing a robust and flexible information architecture for Brightstar Corporation's intranet. It describes consolidating several local intranets into a single regional intranet on the SharePoint platform. This centralized the content while providing a consistent user experience across subsidiaries. The new intranet reduced duplication, administration overhead and risks while supporting business growth. It included sections for information, collaboration, social networking and intellectual property. Implementing the new intranet required analyzing the existing approach, identifying challenges, designing an information architecture and wireframes, migrating content, and testing the new site.

1. Designing a Robust and Flexible
Title of Presentation
Information Architecture
DYNAMIC INTRANETS
September 2011

2. What is IA?
• The structural design of shared information environments.
• The art and science of organising and labelling web sites,
intranets, online communities and software to support
usability and findability.
• An emerging community of practice focused on bringing
principles of design and architecture to the digital landscape.

3. The Brightstar Case Study – in the beginning...
Several ‘local’ Intranets setup and arranged differently. No consistent approach to
creating new intranets
INFOCENTER INFOCENTER INFOCENTER INFOCENTER
AU HK MY VN
INFOCENTER INFOCENTER TR
INFOCENTER ORBIT
SG
NZ
INFOCENTER INFOCENTER
TH SA

4. The Brightstar Case Study – analysis of our approach...
• Stop duplication of content
• Reduce overall publishers for corporate content
• Reduce risks and improve BCP processes
Reduce
Administration
Overhead
• One location for news, information &
CENTRAL Consistent resources
• One URL for access
REGIONAL User • Same IA and design for all users
INTRANET Experience
Support
Business
Growth • Provide instant Intranet access to new start-ups
• Central online induction & employee reward programs
• Make it easier for teams to manage their content

5. The Brightstar Case Study – Intranet Services today
One ‘regional’ Intranet servicing APAC & MEA subsidiaries across 3 separate
components
SHAREPOINT PLATFORM
SOCIAL
MY SITES
Brightstar employee profiles and social network
INFORMATION COLLABORATION INTELLECTUAL
PROPERTY
INFOCENTER WORKSPACE ORBIT
Regional corporate information site for Team workspaces for collaboration and Operator Information Site for managing
company and people information, news, centralising shared content and delivering Brightstar Services
policies, procedures, forms and resources

6. How we went about doing this
2010 2011
OCT NOV DEC JAN FEB
Migration of team sites to WorkSpace
Research into global intranet implementations
Identify content, risks
& challenges
IA & wireframes
design proposal
Develop new content & build pages in new
SharePoint environment
Migrate content into new SharePoint environment
Testing & review of new site
sections by content owners
Persona testing
Tweaks &
changes
Leading comms Launch!

7. Looking back over the project...
Challenges Lessons Opportunities

8. So, what does our IA look like?
A tour of the Brightstar Intranet
WARNING: our sites are clean with minimal customisation of
SharePoint to deliver an easy to use user-interface!

9. Dynamic Intranets
Designing a Robust and Flexible Information Architecture
Katrina Marques
Regional Intranet Services Manager, Marketing
Brightstar Corp
www.brightstarcorp.com
www.brightstarcorp.com.au