Getting to the point through Internal Communication


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8th Annual Internal Communication Forum
Getting to the point through Internal Communication
Best practice for effective company-wide communication
One-day connected forum and post-forum workshops

Expert panel of speakers representing:
| City of Sydney Council | Deloitte | La Trobe University | Kimberly-Clark Australia | ACE Insurance Limited | ComSuper |
| Macquarie Community College | Research Australia | TM Consultancy | BPS Communications
| Oakton Consulting Technology | Cechange |

Our most recently published article in case you missed it!
The Secrets of Great Internal Brands
Written by:
Barbara Palframan Smith, Director, BPS Communications; Former Convenor and Lecturer, Public Relations Studies, Macquarie University, Sydney; IABC Gold Quill winner
and Simon Covill, Director, Cechange; Manager, Internal Communication - People & Culture, City of Sydney; Former Head of Corporate Relations & Communications, St.George Bank

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Getting to the point through Internal Communication

  1. 1. 8th Annual Internal Communication Forum One-day connected forum and workshops : 30-31 October 2012, Sydney, AustraliaGetting to the point throughInternalCommunicationBest practice for effective company-wide communication Best practice for effective company-wide communication @enterprisecomm #intcomm CONNECTED FORUM POST FORUM WORKSHOPS Tuesday, 30 October 2012 (Separately bookable) Wednesday, 31 October 2012 City of Sydney Council WORKSHOP A ACE Insurance Limited SharePoint 2010 for Internal Collaboration and the Social Collaborative Intranet: Deloitte A new way of working Facilitated by: La Trobe University Rita Arrigo, Principal consultant - SharePoint, Oakton Consulting Technology Kimberly - Clark Australia & New Zealand Research Australia WORKSHOP B The Golden Rules for Engaging Employees ComSuper During Times of Change Facilitated by: BPS Communications Simon Covill, Director, Cechange; Manager, Internal Communication - People & Culture, City of Sydney; Former Head of Corporate Relations & Communications, St.George Bank. Macquarie Community College Barbara Palframan Smith, Director, BPS Communications; Former Convenor and Lecturer, Public Relations Studies, Macquarie University, Sydney; Oakton Consulting Technology IABC Gold Quill winner TM ConsultancyCechange - communicate, engage, change Contributing Partner: Official Media Partner:
  2. 2. Interactive Forum – Tuesday, 30 October 2012Employees who are engaged and aware of organisational goals and This forum will bring together communication practitioners, thoughtvalues, and who understand their roles are more motivated, feel more leaders, educators and association leaders for discussions andvalued and perform better. Workers who are more enthusiastic add interactive debate. Delegates will have the opportunity to hear practicalvalue to their organisation resulting in better performance and cost case studies about how other organisations have approached topicalreduction. issues and challenges.In todays workplace, the reality of constant change and tightening You will explore the following challenges:budget create various challenges. Internal communicators must - Managing internal communication during changeensure that employees are kept well informed and engaged during - Using social media to communicate internally and externallyturbulent times through online or traditional channels. They must also - Gaining employee buy-in and engaging with non-networkedfind alternative ways to engage and communicate with non-networked employeesemployees and effectively manage cynicism towards senior leaders. - Sustaining the message beyond launch phaseSuccessful internal communication projects require senior management - Boosting morale and engaging staff on a limited budgetbuy-in and support which is often easier said than done. - Getting senior management buy-in8:30 Registration and refreshments 12:45 Networking lunch9:00 Chairperson’s opening remarks and Ice-breaker session 1:45 Engaging staff with your organisational strategy and values: Todd Montgomery, Principal Consultant, tm consultancy Bang for buck tactics óó Engaging staff effectively on a limited budget óó Building morale through positive employee engagement strategies9:15 Making HR your ally to drive effective communication óó ostering internal brand ambassadors: getting employee buy-in F óó The power of HR/Internal Communication alliances óó Countering negative feelings and cynicism with tangible óó Tips and tactics for successful change outcomes expressions of organisational culture óó Creating HR/Communication templates that work in synergy Warrick Glynn, Internal Communication Manager, óó The Human Factor in employee engagement La Trobe University Barbara Palframan Smith, Director, BPS Communications; Sydney; Former Convenor and Lecturer, Public Relations Studies, 2:30 Engaging with non-networked and remote employees: Macquarie University, Sydney; IABC Gold Quill winner a Kimberly-Clark case study óó Communicating effectively with a diverse, national workforce10:00 Engaging the senior management team and getting buy-in: óó Importance of team leader and face to face communications A CEO’s Perspective óó Strategic channel planning and tailored messaging - selecting óó Demonstrating the functional benefits of internal the right tools and technologies communication Joanna Mccarthy, Corporate Communications Manager óó Working alongside senior leaders and building partnership Kimberly-Clark Australia & New Zealand Susan Murray, Chair, Macquarie Community College; Director, Research Australia; Member, Chief Executive Women 3:15 Afternoon refreshments and networking10:45 Morning refreshments and networking 3:45 Evaluating your internal communication efforts: Interactive Panel Discussion11:15 Establishing internal communication at the centre of organisational change In this session, delegates will have the chance to put their questions óó Demonstrating the key role and value of internal to the panel, and share their experiences with the forum. communication óó Is the message being received and retained? óó Raising employee awareness and gaining manager buy in óó Is the communication strategy suitable to information needs of óó A survival guide, tools and strategies to keep you on track the target audience? óó Case studies of successful internal communication during óó Framing the long term and short term objectives change óó Measuring the effectiveness of the project Simon Covill, Director, Cechange; Manager, Internal Panellist: Robin Moore, Corporate Communications Manager, Communication - People & Culture, City of Sydney; Former Head of Corporate Relations & Communications, St.George Bank. Australia & New Zealand, ACE Insurance Limited Danni Woods, Executive Manager Communications, ComSuper12:00 Using social networking tools for effective internal communication Facilitated by: Todd Montgomery, Principal Consultant, óó Deloitte case study showing how it’s people use social media tm consultancy internally to discuss, share, seek advice, problem solve, socialise, praise and post ideas. 4.30 Closing remarks and end of forum óó Externally Deloitte has changed the game on recruitment through Facebook and YouTube, and it actively uses LinkedIn and Twitter to build business and eminence. Through the eclectic and authentic voices of Deloitte people learn about: governance, collaboration, game changers, social business and what’s next?... Louise Denver, Director, Corporate Affairs & Communications, Deloitte
  3. 3. Post-forum workshops – Wednesday, 31 October 2012 (Separately bookable) SharePoint 2010 for internal collaboration and the social collaborative A intranet - A new way of working Registration and refreshments: 9.00 am Workshop time: 9.30am - 12.30 pm Facilitated by: Rita Arrigo, Principal consultant – SharePoint, Oakton Consulting Technology About the workshop: SharePoint 2010 builds on traditional Enterprise Content Management (ECM) solutions to deliver new collaborative social platforms and create new ways of working based on social tools enabling content to be accessed anywhere on mobile or other devices. Using two practical case studies this highly interactive workshop will explore how successful use of SharePoint allows organisations to create vibrant connected cultures with improved communication and collaboration, leading to a competitive advantage. The workshop will establish the key steps for an effective social networking platform: 1. Personalised profile, workspace and content 2. Create a connected network 3. Distribute and enable creation of content 4. Identify and embed high value business objects 5. Find, harvest, measure and promote valuable information Pre-forum workshops: Wednesday, 26 August 2011 Following key case studies will be explored: 1. The Social Intranet - Oakton’s Ozone. A live Ozone demonstration will be shown, giving you insight into the features of this new mobile social environment. ROI will be demonstrated with successful participation engagement and social interaction. 2. The Learning Place – A highly progressive learning environment for the Department of Education Queensland which provides 50,000 teachers and 500,000 students collaborative functionality to enhance their learning experiencesAbout the workshop leader: As a Principal Consultant, Rita has over 20 years’ experience in delivering and developing online solutions. With a passion for problem solving and facilitation skills, her work has involved both technical and business clients. Rita has a strong focus on the user experience that has resulted from her work with online agencies. She has worked on a range of SharePoint Projects including ECM, Portal, digital marketing and business intelligence solutions. The golden rules for engaging employees during times of change B Registration: 1.00pm Workshop time: 1.30pm - 4.30pm Facilitated by: Barbara Palframan Smith, Director, BPS Communications; IABC Gold Quill winner Simon Covill, Director, Cechange; Manager, Internal Communication - People & Culture, City of Sydney About the workshop: A vital element of any organisational change process is effective communication between management and employees. Restructures, downsizing – countless organisations are in the process of change. But during these times, the impact on employees and on the organisational brand is often underestimated. The work of internal communication is crucial – as it can have a far-reaching impact on the outcome of a changing scenario and on the future of the company. In this interactive workshop, you will: - Experience the learnings from major change based on case studies - Learn how to support your managers and leaders to drive change - Work through your internal communication challenges and issues - Create a communications roadmap and learn how to maintain the brand profile - Find out how to drive stakeholder engagement throughout the process - Come away with a communication toolkit and a clear plan for driving successful communicationAbout the workshop leaders:Both presenters have implemented successful award-winning change communication programs for a diverse range of organisations. They draw on years ofcommunication experience and are regular conference speakers and workshop presenters at an international level. Barbara Palframan Smith has had extensive corporate and consulting experience in organisational change, business and financial communication. She has worked as a senior communicator across a wide range of business, industry and educational sectors. In addition to her consulting work, Barbara recently held the role of Convenor and Lecturer in Public Relations Studies at Macquarie University in Sydney. Companies she has consulted to include: Feltex Australia, Ipac Financial Services during its merger with AXA, IMB Australia, Auckland University of Technology. Simon Covill is an experienced consultant, advisor and coach to leadership teams and practitioners on change management, organisational and cultural transformation, stakeholder relations, communication and employee engagement. Simon is the former Head of Corporate Relations and Communications at St.George Bank where he oversaw successful internal communication, PR and reputation management program for St.George during its merger with Westpac (2008-2011). The program received a PRIA Golden Target Award. He is currently Internal Communications Manager, People & Culture, at the City of Sydney where he is working on culture change, communication and leadership capability programs.
  4. 4. 5 way s t o b o o k yo u r p l a c e AT t h i s e v e n tPhone: +61 1300 550 662 Fax: +61 1300 550 663 Email: +61 (02) 8913 4000 +61 (02) 8913 4099 Web: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060 Getting to the point through Internal Communication AG-WEB 30 - 31 October 2012, Sydney Early Bird offer put your details here (please print): Book before 13 April 2012 Receive a free Kindle Wi-Fi 6 e-Reader Organisation Name postal address state postcode Early Bird offer fax phone Book before 13 April 2012 Receive a free Kindle Wi-Fi 6 e-Reader Please circle the Post-forum workshop(s) you want to Connected forum + Connected forum + Connected forum workshops attend workshops workshop o A o B only oA oB o Save $300 o o o Save $200 Standard pricing $2585+ GST = $1495 + GST = $695+ GST = $1990 + GST = $2189 $2843.50 $1644.50 $764.50 Early bird (exp: o Save $400 o Save $200 o Save $60 o Save $300 17/09/2012) $2485+ GST = $1295+ GST = $ 635+ GST = $1890+ GST = $2079 Not valid with any other offer $2733.50 $1424.50 $698.50 Member discount o Save $500 o Save $250 o Save $100 o Save $350 (exp: 17/09/2012) $2385 + GST = $1245 + GST = $595 + GST = $1840 + GST = $2024 $2623.50 $1369.50 $654.50 Delegate Name Job title Email address 1st 2nd 3rd 4th FREE Signature I have read and accepted the booking conditions Please note: Payment must be received in full prior to the event to guarantee your place Cant make this event? You may be interested in the upcoming Everyday Intranets forum hosted on the o Mastercard o Visa o American Express 11 - 12 September 2012 Card number Expiry date Cardholder’s name Cardholder’s signature o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the ƒƒ For cancellations received less than 30 days prior to event, subject to availability. A limited allocation is being the event, the full delegate rate must be paid and no held and booking early is therefore recommended. In refunds will be available. the event of the booking not being accepted by Ark 5. All bookings submitted by e-mail, fax, or over the Group Australia the total amount will be refunded. telephone are subject to these booking conditions. 2. Payment must be received in full prior to the course. 6. All cancellations must be received in writing. 3. All speakers are correct at the time of printing, but are 7. Ark Group Australia will not be held liable for subject to variation without notice. circumstances beyond their control which lead to the 4. If the delegate cancels after the booking has been cancellation or variation of the programme. accepted, the delegate will be liable to the following 8. All bookings, whether Australian or overseas will be cancellation charges: charged Australian GST at the prevailing rate at the ƒƒ Cancellations notified over 45 days prior to the event time of booking. will not incur a cancellation fee. 9. Delegates are responsible for their own travel, ƒƒ In the event of a cancellation being between 45 and accommodation and visa requirements. 30 days prior to the event, a 20% cancellation fee will be charged. More details at: We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q E030