The document discusses a high-tech helmet called Team-Paradox. It uses image processing to help the wearer understand their environment and can automatically alert the nearest hospital in case of an accident. It aims to provide better visualization through mixed reality. The helmet targets high-class customers and professional racers, with prices ranging from $1,000 to $1,200. The company plans to use social media hashtag challenges and place the helmet in racing bike and car showrooms to promote sales. It will also sponsor racing events and offer test drives while wearing the helmet.

1. Team-Paradox

3. Helmet does not
prevent crashes
Helmet does not give
a sense of
environment

4. Using image processing
to make sense of
environment
Automatic alert to the
nearest hospital in case
of a an accident
Better visualisation of
environment with the
help of mixed reality
Creativity

8. Businesses opportunity and understanding
the customer

9. The product is targeted to the high class customer or
high end customer and professional racers.
As Hi Tec Helmet are the first mover in this Hi
technological helmets hence price strategy of the
product will be skimming and the price of the helmet
will be vary from Rs 10000 to Rs 12000 as per the
feature of the Helmet to take the benefit of first
mover.
Some time after initial launch cost of the helmet
helmet with less feature will come into market with
less cost

10. Market Plan
Hashtag challenge marketing
Will be Know as #safetychallenge
As most of our consumer are in the age
range of 18-30 years and are fairly active in
social media

11. Market Plan
• Helmet will be placed at showrooms of the Racing bikes
and cars.
• Exclusive showrooms for sale of helmets.
• Tie- up with stadium where the races are conducted to
promote the sales.
• Advertisement in Motor Bike magazines.
• Sponsorship will be provided to the Racing events in which
Hi Tec’s Helmet will be used.
• Test drive of racing bike and cars while wearing the Hi Tec
Helmets.

13. Business Model development