it is related to marketing. a brief fine description of innovative product cross x1 helmet. the full proof marketing plan is given. it is basically a marketing assessment of launching a new product. so it will assist you in better understanding marketing mix structure. every aspect is very keenly analysed and will help you in making presentation.
it is a detail description of promotion strategies. smart helmet is a new and innovative product. the full detailed description of its promotional campaign is given here.
it is a detail description of promotion strategies. smart helmet is a new and innovative product. the full detailed description of its promotional campaign is given here.
it is a Royal Enfield (bullet) project report. and it's used on education propose.
in project report detail about Royal Enfiled ( bullet) motor cycle company.
A project on establishing a start up electric scooter company with all the latest specs with marketing sub plan and human resource allocation, fund allocation , pricing, 4 p's , contingency funds, SWOT analysis done by Shiv N S
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
it is a Royal Enfield (bullet) project report. and it's used on education propose.
in project report detail about Royal Enfiled ( bullet) motor cycle company.
A project on establishing a start up electric scooter company with all the latest specs with marketing sub plan and human resource allocation, fund allocation , pricing, 4 p's , contingency funds, SWOT analysis done by Shiv N S
CASE STUDY ON THE SUCCESSFUL JOURNEY OF ROYAL ENFIELD BULLET BIKES IN INDIAVARUN KESAVAN
Royal Enfield is an Indian motorcycle manufacturing company with factories in Chennai, India. Originally a British motorcycle company, Royal Enfield and indigenous Madras Motors, it is now a subsidiary of Eicher Motors Limited, an Indian automaker.[9] The company makes the Royal Enfield Bullet, and other single-cylinder motorcycles.[10] Established in 1893, Royal Enfield is the oldest motorcycle brand in the world still in production, with the Bullet model enjoying the longest motorcycle production run of all time.
Smart Helmet (1st prize ppt in Apple developer group hackathon)Arjun Pardasani
ideation and creation of a Smart Helmet for Bikers, employing the concept of Mixed Reality - having an HUD which helps in Navigation, Shows traffic precautionary measures based on road signs and traffic, Speed, Distance to Destination as well as having a Fall/Crash Detection module that sends an alert to the Medical Centers automatically.
The Smart Helmet is an innovative idea for a business proposal. This proposal aims at the security and safety of the bikers against road accidents, while also providing them with a luxurious, comfortable two-wheeler experience. Each Smart Helmet has been designed and assembled by our own mechanics and engineers, and each helmet has an in-built circuit and software with various functions.
its all about related to the customer complaining and how to tackle this situation. it is related to website content and provide best source to attract customers on the website.
it is about why complaints are necessary for the companies. it is related to the marketing of the website and readers will get to know about how to tackle the situation.
it is a complete business plan and strategy of a company. it also shows the marketing strategy and different methods in boosting the business. it is a complete way to launch the business on international platform. it provide a grate assistance in carry out the market and gives a complete overview of the plan.
a full detail of opportunities on e-commerce. the advancement of technology and building up a great structure to enhance your life style. the use of intelligence and different aspects of technology to enlighten up your lifestyle.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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- The impact of user experience and SEO
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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Metaverse Marketing in the Generation of the Internet - Eugene Capon
Cross helmet x1
1. SMART HELMET X1
MARKETING SEMESTER PROJECT
Team Shakshambu | Fundamentals of Marketing | 17th
Dec 2018
Department of Management Sciences
COMSATS University, Islamabad Campus
2. PAGE 1
Table of Contents
CHAPTER NO 1. INTRODUCTION ......................................................................................3
1.1 INTRODUCTION TO PRODUCT:..........................................................................3
1.1.1 Difference between Traditional & Cross Helmet:................................................3
1.1.2 Features of Product:..........................................................................................4
1.2 BRAND NAME:.....................................................................................................5
1.3 MARKETING PLAN:.................................................................................................5
1.3.1 SEGMENTATION:..............................................................................................5
1.3.2 TARGETING: .....................................................................................................5
1.3.3 POSITIONING:...................................................................................................6
1.3.3.1 Selecting an overall Positioning Strategy:...........................................................6
1.3.4 DIFFERENTIATION EDGE (Strengths):..............................................................7
1.4 HOW DOES IT WORKS:........................................................................................7
CHAPTER NO 2. PRICING TECHNIQUES ...........................................................................8
2.1. PRICING STRATEGY:...........................................................................................8
2.2 WHY WE ARE CHARGING THIS PRICE:..............................................................8
2.2. RANGE OF PRODUCT PRICE:..............................................................................9
2.3. COSTS: ..................................................................................................................9
2.4. PRICE:.................................................................................................................10
CHAPTER NO 3. PROMOTION COMPAIGN......................................................................10
3.1 ADVERTISING:...................................................................................................10
3.2 PUBLIC RELATIONS:..........................................................................................11
3.3 DIRECT MARKETING:........................................................................................12
3.4 PERSONAL SELLING:.........................................................................................13
3.5 SALES PROMOTION:..........................................................................................13
CHAPTER NO 4. PLACEMENT..........................................................................................13
4.1 CHANNELS OF DISTRIBUTION:........................................................................13
4.2 LOGISTICS:.........................................................................................................14
4.3 RETAILING:........................................................................................................14
CHAPTER NO 5..................................................................................................................15
5.1 CONCLUSIONS.........................................................................................................15
4. PAGE 3
CHAPTER NO 1. INTRODUCTION
1.1 INTRODUCTIONTO PRODUCT:
ROAD traffic crashes take the lives of nearly 1.3 million every year and injure 20-50 million
more in the world. According to Pakistan Bureau of Statistics data on traffic accidents in
Pakistan from 2004 to 2013, the ratio of killings in road accidents in total 51,416 people died
in 97,739 road accidents across the country. Only 28 countries, covering 7% of the world’s
population, have comprehensive road safetylaws on five key risk factors:drinking and driving,
speeding, and failing to use motorcycle helmets, seat-beltsand child restraints. So, to overcome
this problem we are introducing a new product which is called smart helmet with the aim to
reduce the number of accidents that occur every day.
Figure 1: Smart Helmet
1.1.1 Difference between Traditional & Cross Helmet:
Most of the bikers don’t use helmets in Pakistan and if they do it’s only the fear of challan.
With normal helmets the rider has to turn head again and again to watch his rear. Moreover,a
rider must stop and park to attend the call. And not everyone knows their way around, so they
end up asking everyone on the road the waysto their location. All of these,make the traditional
helmets unsafe. While, Smart Helmets are designed on one single idea which is security of
sport bike riders. The safety feature is that if unfortunately, if driver met an accident, the
location of accident would be sent to listed contacts numbers, police station or ambulance.
5. PAGE 4
Figure 2: Traditional & Smart Helmet respectively.
1.1.2 Features of Product:
Safety LED lights
Security System
Bluetooth Connectivity
Heads up Display
Speedo Meter
GPS
Time & Date
Figure 3: Features of Smart Helmet
6. PAGE 5
1.2 BRAND NAME:
“SMART HELMETS”
1.1.1 Product Name: “Smart Helmet X1”
1.1.2 Head Office Address: I-9/2 Industrial Area, Islamabad.
1.1.3 Official Website: www.smarthelmets.com
1.3 MARKETING PLAN:
1.3.1 SEGMENTATION:
Market segmentation is the process of dividing a market of potential customers into groups, or
segments, based on different characteristics. The segments created are composed of consumers
who will respond similarly to marketing strategies and who share traits such as similar
interests, needs, or locations.
Demographically:
Age: 21 years – 45 years
Gender: Male & Female
Income: Middle and Upper Class
Geographically:
All over Pakistan.
Psychographic:
High class people
Motor heads
1.3.2 TARGETING:
A target market is a segment that has been selected to be served by the company. It consists of a
set of buyers who share common needs or characteristics.
Four target marketing strategies:
Undifferentiated (mass) marketing
Differentiated (segmented) marketing
Focused (niche) marketing
Micromarketing / customized (local or individual)
7. PAGE 6
Our business is related with a very specific product and very close target group, so our target
marketing strategy is focused marketing (niche).
1.3.3 POSITIONING:
The place our product occupies in customer’s minds relative to competitor’s offerings. The goal
is to differentiate our product / service in a positive way to gain competitive advantage.
Positioning Map:
Figure 4: Positioning Map
In the positioning map we can observe our direct competitors, this map explains in which position
we are in the market due to two aspects:Price and design.
1.3.3.1 Selecting an overall Positioning Strategy:
The full positioning of a brand, the full mix of benefits on which it is positioned.
8. PAGE 7
Possible Value Propositions:
Figure 6: Value Proposition
In this proposition, our brand lies in the first quadrant which is getting more benefits for price. To
prove this, we have got a survey sheet which shows the results.
1.3.4 DIFFERENTIATION EDGE (STRENGTHS):
Good innovative concept
Customer protection oriented
High quality helmets
High comfort and safety features
Good access to distribution network
1.4 HOW DOES IT WORKS:
It is chargeable helmet which is designed for motorcyclist’s safety purposes.
It has a camera on the back side which will work as a rear-view mirror to prevent the
rider from turning their heads again and again to keep a look on what’s behind.
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BENEFITS
9. PAGE 8
The heads-up display also shows the speed bike is going on by measuring the distance
per kilometer along date and time.
It has a function of connectivity, which connects your Smart helmet to your phone.
You can listen to the songs or attend calls. GPS system can tell you the direction to
your destination through speakers.
The main and important feature of this helmet is that if unfortunately, biker met an
accident its sensor gets activated and it automatically send an emergency location and
a call to your listed “Emergency Contacts” or police station or an ambulance.
Figure 7: Internal Structure of Smart Helmet
CHAPTER NO 2. PRICING TECHNIQUES
2.1. PRICING STRATEGY:
For our product we would be using Price Skimming Strategy. Market Skimming pricing is setting
a high price for new product to skim maximum revenues for the segment willing to pay high price,
the company makes fewer but more profitable sales.
2.2 WHY WE ARE CHARGING THIS PRICE:
Price skimming is done when your product has some uniqueness. Those are as follows;
360-degree back camera
Heads-up display
10. PAGE 9
Sleek and stylish design
Connectivity with Phone
GPS system
Security System
2.2. RANGE OF PRODUCT PRICE:
Our product price lies between Rs. 30,000 – 40,000
2.3. COSTS:
Initial Investment: Rs. 15,000,000
Primarily Expenses:
Web site = Rs. 200,000
Plant (machinery) = Rs. 5000,000
Fixed Costs:
Rented Land: Rs. 100,000 per month
Wearhouse = Rs. 75,000 per month
Total Salaries: Rs. 100,000 (7 labours)
Total Fixed Cost = Rs. 275,000 (per month)
Variable Cost:
Raw Material cost (700,000 +50,000) = 750,000
Camera (Rs. 2700*60) = 162,000
HUD (Rs. 4900*60) = 294,000
Safety LED Lights (Rs.420*60) = 25,200
Connectivity Router (Rs. 900*60) = 54,000
GPRS (Rs.1400*60) = 84,000
Packaging Cost = Rs. 30,000
11. PAGE 10
Transportation Cost = Rs. 5,000
Promotion Cost = Rs. 150,000
Total Variable Cost: Rs.1,554,200 (for 60 units)
Total Costs = Total Fixed Cost + Total Variable Cost
= 275,000 + 1,554,200
Total Cost = Rs. 1,829,200
2.4. PRICE:
Per unit cost = Total cost/ total units produced
= Rs. 1,829,200/ 60
= Rs. 30,500 (approx.)
Mark up = 20% markup
Mark-up Price = Rs. 36,600
CHAPTER NO 3. PROMOTION COMPAIGN
A helmet is a form of protective headgear worn by race car drivers and sports motorcyclists. It is
better not to crash at all, then to crash wearing a helmet. But if you do crash, a helmet works to
absorb the force, which protects your head, which in turn protects your brain. Helmets work to
prevent head injuries which becomes even more important for children whose brains are still
developing. So, wearing a helmet on motorcycle can absolutely can save your life.
We decided the best tools to reach our target groups, segments and which will help us use our
strong points and opportunities.
3.1 ADVERTISING:
Advertising is one of the basic elements in the marketing. It is very important to introduce your
product to customers. For example; using sports channel, stadium billboard or sports program on
TV.
12. PAGE 11
We would like to cooperate with the famous bike racer Saad Ali. He races in MotoGP and now is
currently in contract with Honda`s factory team. He is a local star. We want to use his name and
image to create our posters and commercials.
Figure 8: Saad Ali (The Racer)
Billboard next to racing tracks,it’s a perfect location. Lots of fans can see it. Commercial on bus
stationand near racing ground and other sports grounds in cities we choose because people using
it on before and after the game, to get to fan shop during the game week.
3.2 PUBLIC RELATIONS:
Public relations are more to learn about information about competitors’ sales, customer’ needs and
market. So, you can shape your organization and product planning.
Invitation for people from different leagues, town government it’s important to have good
relations with them and clubs which we are sponsoring.
Figure 9: Invitation for Bikers
13. PAGE 12
An important issue here is to create corporate identity. It makes people to remember our brand.
People must be aware, know our brand and we have to create a good image in people mind. We
have a logo and we should take advantage of it, free merchandising, our colour is black so we can
create a lot of stuff using this attribute. For example: pens, notebooks, special bags for bike helmet
etc. and give it to people for free to use it and remember our brand image.
3.3 DIRECT MARKETING:
Direct marketing allows for direct to consumer advertising by implementing techniques where
physical marketing materials are provided directly to the target groups to educate them about the
product. This is done through fliers, catalogs, and person to person sales. (Cell phones text
messaging, email and promotion letters)
We would like to create a website; this website must be better than others with modern online
selling system and with our commercial. We can also have an interview with some players who
are using our helmet and post it there. The e-commerce is getting more important now a day so it’s
a good point and we can find an easy competitive advantage, our customer will know all the
characteristics of our product, the new launches and promotions.
The main point of website is the online shop, where clients will be able to get our products and get
them in terms of express delivery. You will find us in the social media, it’s important to adapt
yourself to the common trends in the society so we will have an active behavior on Facebook and
Twitter.
Sponsorship, we would like to become a sponsor of 1 teams in a league i.e. Drag Racing. It is
biggest, and this is our target. We can offer them free equipment in return for commercial inside
arena and maybe on tickets and shirts.
Figure 10: Drag Racing Sponsorship
14. PAGE 13
3.4 PERSONAL SELLING:
We can implement face to face selling to convince customers to purchase products. Through
personal interaction we can better understand the customers’ needs and educate them why our
product is superior to our competitor’s product.
3.5 SALES PROMOTION:
Sales promotion encourages customers to purchase more. Loyalty cards, giving some little gift
with the product are examples of the sales promotion. Trade in your old helmet in any condition
and get discount of$10 OFF. This kind of promotion time to time. Of course, special discount on
racing events and shows.
Figure 11: Discount for Promotion Purposes
In first week of selling we can give fans free tickets for games when they buy a helmet. Only
teams which will be sponsored by us: Drag Racing.
CHAPTER NO 4. PLACEMENT
4.1 CHANNELS OF DISTRIBUTION:
As we’re doing online business, we will only use our official website to take orders and delivery
goods. 8 helmets take almost 10-12 hours to complete. Our total goods produced are 60, batch 1
of 60 goods will be produced once and stored in warehouse. As,we would be receiving orders we
will deliver them goods. For delivery purposes we would be using national courier services like
TCS or Leopards etc. our official website is;
www.smarthelmets.com
15. PAGE 14
Figure 12: Courier Services; TCS and Leopards respectively
4.2 LOGISTICS:
Our head office will be stationed in Islamabad and the warehouses in which the helmets would
be stored would also be in Islamabad. After receiving orders from the showrooms, we would rely
on the country’s own courier services such as TCS or Leopard’s courier to transfer out products
to its end customers and payments would made online through online banking system.
Warehouse Address: Islamabad I/9
Figure 13: Wearhouse in Islamabad
4.3 RETAILING:
Our distribution strategy requires no retailing. Initially our products would be placed in the
warehouse of Islamabad because we are using online shopping method and collection method for
distribution purposes.
16. PAGE 15
CHAPTER NO 5.
5.1 CONCLUSIONS
This helmet can reduce number of road accidents that takes place every day. It ensures the safety
of the biker as well as sends the victim’s location to family members and nearby police station.
Also, death rate can drastically be reduced by implementing this circuit as mandatory while
driving and make everyone’s life easier and smoother.
5.2 FUTURE IMPLICATIONS/ RECOMMENDATIONS:
The project can be enhanced by adding Google Glass Technology. Through this technology, biker
can see the upcoming road before reaching that place. It can prevent biker from pits and pitiful
condition of roads. Also, biker can see navigation on it and can alert him while taking sharp turns.
Further, it can implement on cars also. People can use car seat belt to start ignition of car which
can enhance the safety of the driver.
5.3 REFRENCES
https://www.olx.com.pk/item/i-9-industrial-area-prime-location-space-available-
warehouse-offices-iid-862053568
https://www.youtube.com/watch?v=rsUFe9q4ILo
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