2. Entrepreneurship
Business Proposal
• Product Name: Night Vision Eyewear
• Submitted by: Fida muhammad
• Roll number: 2k13-Eco-04
• Submitted to: Sir Zahid
• Submitted Date: Nov 2017
Faculty of SSMIT, Department of Economics
Lesbela University of agricultural, water and marine sciences (Uthal Baluchistan)
3. Intro..
Product category
A motorcycle helmet is a type of helmet used by motorcycle riders.
The primary goal of a motorcycle helmet is motorcycle rider safety - to protect the rider's
head during impact, thus preventing or reducing head injury and saving the rider's life.
We have organized a company which supplies Eyewear night-vision goggles and helmet.
This glass material is used to armed forces night vision goggles.
Now turn its attention to producing the Ad-tech night vision motorcycle helmet and glasses.
This technical invention allows users to have better visibility at any time of the day and even
during various weather conditions.
4. Products are…………………….
Helmet and Nigh vision goggles
It consist on hard external casing, soft internal form and night vision front
glass.
Its Uniqueness:
The glass is made by special material which is very expensive and concludes
advance technology which save user form dust, sun light and can see at night
without effecting eyes site.
This is firstly time introduce to the world
5. Feature of Ad-Tech Helmet
• Saves from dust and smoke
• Saves from ventilation (sunlight)
• Saves from external light
(vehicle head lights at night)
• Saves from head injury
• Saves and protects ears from sounds
• It shields face and avoid skin hazards
7. Features of Ad-Tech Eyes-wear
It is made for vehicle users which saves eyes-site
This Eyes-wear has different shapes and model which depends upon the
customer choices
8. Description of Eyes-wear glasses
• It is easy to wear anytime where you want,
comfort nose piece, durable frame.
• It can be wear at day to protect eyes from
sunlight
• It can be wear at parties, musical shows.
• It can be wear during traveling at night as
well as at the day
• It can be wear for using laptop, computer
of mobile to protect eyes form light effects
10. Marketing and Market Mix
• The marketing of Ad-Tech Eyes-wear and helmet follows the 4 marketing Ps.
• Our target customers are all the bike and car riders as well as all customer who face
the eyes site problem due to ventilation.
• We have the large number of population who suffers the eyes site problem during
rides due to extra traffic and low seeing power at night.
• Additionally not the local customers are targeted but also those who are aboard
(international customers) Because of this wonder technology everyone are supposed
to that they will prefer our products.
11. • Price: The price of Ad-Tech Helmet we will decide the cost of Per-
Helmet produced. Approximately 75 USD the helmet will be charged to
customer. This price strategy is cost to normal profit due to initial stage of
the product. And Eyes-wear glasses will sale 7 USD. On other side our
competitors who product similar products, the average price is 8 to 9 USD. We
will charge low price than them. While we are in profit and implicit and
explicit cost can be cover by 7 USD. So our team is trying to decrease the
possible cost of these products. We will provide discount if the customer
buy one helmet then one Eye-wear will be discount 30% on its price.
12. • Product: The Ad-Tech Helmet will be offer to sale soon in targeted
market. Further the product development will be our prior subject. This
product will be design at a very good look and attractive peaking and
shape which the customer like to prefers. These the products will be offer by
our team in various cities but the minimum amount will be charged. Our
product can be replaced if any problem will occur in it but with following
conditions
13. • Place: This product will available soon in various local markets and
international markets
• initial targeted market we selected some of major markets of Pakistan
• These locations are the high populated cities and tend of vehicles are
available here
• . There are following cities of Pakistan are targeted as Hyderabad, Karachi,
Lahore, Multan, Islamabad, Rawal Pindi, Peshawar , Kohat, Larkana,
Quetta , Khuzdar, Hub choki , Marri and Abtabad.
• we will deal our customers through online website.
• Our products base on necessary need for customer which also fulfils the
modern fashion of this generation.
14. • Promotion: The modern approach of marketing for Ad-Tech
Helmet and Eyes-wear will be applied. We will advertise our product
through newspaper, TV shows, seminar, business journal, online
advertisement on social site, such as YouTube, Facebook, different
game shows, car and bike racing nationally and internationally, sign
board in various cities, different shopping malls and different public
places to increase the people awareness and raise the average sale of our
products
15. Conclusion:
• Our products are best designed and well efficient that will raise the public
interest in it. Due to these product the accidental hazard can be control on
highways at night which caused due to bad weather condition and effect of light
on Eyes-sites. It saves people from different allergies that caused by smoke and
dusts. The Ad-Tech Helmet also avoid the skin problem during the ride which
shields rider’s face completely. However the Eye-wear glasses decrease the eyes
site problem of people which caused heavy lights on highways. This glasses are
better outfit to wear during night travel while every age of people can wear it
without any problem. These combination of products will be better for those who
ride bike and works in front of computer and other kind of equipment which has
the effective lights on eyes site. Whereas also for those people who loved to travel
at night.