a business project which in not establish in pakistan

1. A Final project
of
Introduction
to Business

2. Presented By:
 Jabir Bajwa

4. Classon: Tech & Design for a Seamless
Riding Experience
Classon Halmet

5. Introduction
The intelligent bike helmet that detects cars approaching
in your blind spot, and has motion activated brake and
turn signals so that you are visible to others. Simple and
intuitive, this helmet allows you to communicate your
intentions to those around you without even thinking
about it

6. Vision And Mission
To successfully create unique concepts in the field of
Halmets with a mixture of modernity and technology
.Taking best of both the world along with incredible
infrastructure, Classon Halmet would like to be the
largest producer of the best company in Pakistan.

7. Definition
• "A helmet that alerts you when cars are in your blind spot
and activates turn signals & brake lights based on your
body movements."

8. Key Features
• Blind Spot Detection
• Intuitive Turn Signals
• Automatic Break Lights
• Guided Navigations
• Access And share Videos
• Thoughtful Design

9. Blind Spot Detection
• Know when cars are approaching, so you can make
better decisions on the road.
• Cameras (front & back) scan the environment. This info
is interpreted by our algorithm and communicated to you,
using our visor interface. A non-disruptive light under the
visor blinks in your peripheral vision as cars are
approaching from behind. Light intensity is adjustable.

12. Intuitive Turn Signals
• Gesture sensors read your natural movements and
activate the turning lights.
• Indicate which way you are turning simply by using your
hand signals. The sensors read your movement and
activate your turning lights on the right or left side. Turn
lights are located in the front and back of the helmet,
ensuring that you are visible to others.

16. Automatic Brake Lights
• Brake lights turn on automatically when you reduce
speed.
• Let those behind you know your intentions just by doing
what you would normally do. The integrated
accelerometer detects when you are braking and a red
light turns on at the back of the helmet.

19. Guided Navigation
• Set your destination and the Classon Helmet ​will guide
you there.
• Get step-by-step navigation guidance in the simplest
way. ​Our proprietary interface is simple and doesn't
require you to take your eyes off the road. Use the
Classon App and your phone communicates with the
helmet. A series of directional lights under your visor tell
you whether to go left, right or straight.

21. Input the destination on your Smart Phone

22. Lights Under the Visor let you know where to go without
any distractions

23. Access And Shere Videos
• Live stream your ride or quickly capture ​and share
videos on the fly.
• Your ride is automatically recorded. Access the video
and edit to make small videos or GIFs to share with
friends. ​You could even live stream your commute!

26. Thoughtful Design
• A hole to lock your helmet with your bike.
• This lock opening allows you to secure your CLASSON
helmet to your bike.
• Keep Your Halmet Secure
• Convenient hole to put your bike lock through

30. Specifications
• PROCESSOR: Two 1 GHz Processors to analyze video
and let you know when cars approach in your blind spot.
• GESTURE SENSOR: Activate turning lights by simply
extending your hand.
• GYROSCOPE: Detects travel directions and G force.
• WATER RESISTANT: Compiles with IP4 Standards.
• SIZE: Large / Medium / Small

31. The Classon App
• The Classon App is the perfect compliment to your Classon Helmet.
Here are some of the things that the app can do:
• Connect to the Classon Helmet
• Manage helmet settings like light intensity and gesture sensor
sensitivity
• Manage video
• Manage the GPS navigation feature
• Access data and stats from your commute
• The Classon App is included with your pledge and will be available
for download from Playstores.
• Guide User to work with this Classon App
• First Setting App as what you want to see Stations or paths.
• Navigations States s where you are and whats the destination.

32. Capture videos and easy to shere.
Capture Route video and also shoot accident moments.

33. Business Plan
• One of the key to success in the market is the “ability to
adopt new technology” this is why we introduce the new
digital and advance technology named as Classon in the
market of faisalabad. We believes that Classon Halmet
utilization of proximity sensor technology will be the
driving force behind enhancing the perceived value of
the brand.
• Our Struggle and promotional campaigns in the next five
year will highlights Classon Halmet’s value to the society
namely emphasizing that it safeguards what matters
most? Is children.

34. Objective of the
orgnization
Two types of objectives of an orgnization are
Long term objective
Short term Objective
Long term objective- our objective is to attain a position
in the top 3 brands in Halmet market with the market
shere of 35% within 4 years.
Short term objective- To Attain the break even within 1
year. Success full entry into the faisalabad market.

35. Goal
To become the market loader by capturing more then
40% of the total market share by 2016.

36. Marketing Mix
• Product-
• Halmets with new technology.
• Halmets for bike Driver
• Halmets for racing car drivers
• Halmets for Bi cycle racer
• Product Mix-
• Breath- (The Number of product lines carried)-classon
Halmet product line is dealing in one line that will keep the
driver safe &will drop him at his destiny.
• Depth- (The verity of sizes ,colors and models offered
within each product line) – Classon Halmet is providing variety
of sizes, colors & different models for different users which
means they have choices to select.

37. Price
Classon Halmet follow the skimming price strategy as we
come into the market with the innovative concepts for the
safty of driver and tarketing to the elite class and
professional racers has company will follow the
skimming pricing strategy by selling the product at high
price.

38. Promotoion
• Advertisment in Moter Bike Magzines.
• Sponsorship will be provided to the racing events in
which Classon Hlamets will be used.
• Test drive of racing bike and cars while wearing the
Classon Halmets.
• Advertisement through Commercial advertisement.

39. Market Plan
• Exective Summery- Our lunch is Halmet with navigator
technology which is useful for all kind of two wheeler and four
wheeler racing cars as well as bicycle the halmets consists of
sensor.
• The product testing indicates that the product is very much
driver friendly which protect the driver for all kind of un
expected accident and also have good capability to face the
accident at the speed of 180 Km per hour.
• The Product is targeted to the high class customer or high
end customers and professional racers. As Classon Halmets
are the first mover in this hi technological halmet hence price
strategy of the product will be very from Rs2500 to Rs 7000
as per the feature of the Halmet to take the benefit of first
mover.

40. Marketing Strategy
• The over all marketing objective of the organization is to
success fully enter into the market with HI technology
Hamlets, gain the acceptance of the product and capture
a substantial market share.
Tie ups will be made with the professionals racers to
promote the product.

41. THANK YOU FOR
YOUR ATTENTION!