Positioning of a retail store

1. POSITIONING OF RETAIL STORES
By: Group - 5
• Ajinkya Ushir
• Apurva Kumar
• Gaurav Gulati
• Nikhil Vairal
• Shashank Joshi
• Sidhvani Lavesh

2. TYPE OF RETAIL STORE
Central Reliance Trend
• Lifestyle Retail Store
• Women’s Wear
• Men’s Wear
• Kid’s Wear
• Accessories
• Handbags
• Sports Goods
• Lifestyle Retail Store
• Women’s Wear
• Men’s Wear
• Kid’s Wear
• Accessories
• Handbags
• Trolley Bags

3. POSITIONING OF THE STORES
Central
• Product: Life Style Products
• Price: High Pricing
• Place: Amanora Mall
• Promotion: Online Advertisement
Reliance Trend
• Product: Life Style Products
• Price: Low Pricing
• Place: Amanora Mall
• Promotion: T.V & Online Advertisement

4. EFFECTIVENESS OF POSITIONING
• Increase in number of visitors
• Rise in the sales figure
• Competitive Pressure

5. TARGET MARKET
Elite
Customer
Upper Middle
Customer
Middle
Customer
Lower Middle
Customer
05% 30% 50% 15%
Reliance Trend

6. TARGET MARKET
Central
Elite
Customer
Lower Middle
Customer
Upper Middle
Customer
High Class
Customer
25% 10% 50% 15%
*10,000 Customers per week (Approx) *250+ employees for 20 Departments

7. TALK WITH THE CUSTOMERS
Akshad Bajpai (Department Head)