2. WORLDWIDE
BRANDS WITHOUT
OVERPAYMENT
KupiVip.ru is a platform of fashion sale.
We deliver great value every day on more
than 1000 worldwide brands with discounts
from -40% up to -90% less than the retail prices.
2
3. SMART
FASHION
SHOPPING
IS OUR DNA
1. WE ARE DIFFERENT
• Our off-price mission is to deliver great value to clients
on fashion brands.�
• Unlike�traditional retailers, we generally don’t have seasonal
promotions: we do flash sales every day and operate with
a rapidly changing assortment of brand merchandise with
discounts generally from -40% up to -90% below retail prices
on comparable merchandise.
2. WE ARE SMART BUYERS
• Our buying strategies are�intentionally flexible to allow us to react to frequently
changing opportunities and trends in the market and to�adjust how and what we
source as well as when we source it.
• We take advantage of opportunities to acquire merchandise at substantial discounts
that regularly arise from�the production and flow of inventory in the apparel and home
fashions marketplace, which include order cancellations, manufacturer overruns,
closeouts and special production.
• In contrast to traditional retailers, which typically order goods far in advance of the�time
the product appears on the selling floor,�our merchants are in the marketplace
frequently looking for�opportunities to buy merchandise in Russia, Europe and US.�
3
4. 3. SMART MIX OF FASHION IS OUR CONFESSION
• Taking�advantage of a wide variety of buying opportunities, we work with�world-
wide�brands from luxe�to mass-market segments. �
• Most of our merchandise is fashionable, current season styles, there is also some
percentage of past season, or timeless classics, which we also offer at amazing
savings to our clients. �
• We also have some merchandise manufactured for us to deliver to our clients
exceptional fashion and quality at reasonable prices.
4
4. MORE 1000 PREMIERS EVERY DAY
Unlike other types of retailers that buy seasonally, we buy throughout the year and
so we have more than 1000 new brands and products on website and in-stores
everyday. Some products are unique and if our clients�love it, they grab it, before it�is
too late. We call it treasure hunt shopping experience, which really excites our clients.
5. WE ARE WHERE OUR CLIENTS SHOP
We strive to create the best shopping experience at every
touchpoint, which is convenient to our clients, so they can
easily choose the way how to shop their favorite brands
with discounts through:�
• Web • Mobile� • Offline
5. 5
EVERY DAY ON KUPIVIP.RU
WOMEN’S
CLOTHES
HOME
TEXTILES
MEN’S
CLOTHES
HOUSEWARES
UNDERWEAR &
SWIMMING WEAR
COSMETICS
OUTERWEAR
BAGS, HANDBAGS,
BELTS ETC.
СHILDREN'S
APPAREL
FOOTWEAR
6. ALWAYS THE BEST
SERVICE
THROUGH OWN
INFRASTRUCTURE
• Warehouse in Moscow,
• Hub in Berlin,
• Call-center,
• Delivery service,
• IT & Marketing
DELIVERY ALL ACROSS RUSSIA, BELARUS
AND KAZAKHSTAN
QUALITY & ORIGINALITY CONTROL
30 DAYS FOR RETURN OF GOODS
TRY-ON AND PARTIAL REPURCHASE
6 6
7. 7
WHO IS OUR CLIENT
- Loves brands
- 76% of purchase she makes
only with discounts
- 95% of purchases makes ONLINE
WHO ARE THEY:
- 92% Women 24-50 y.o.
LIVE:
- 40% Moscow
- 8% Saint Petersburg
- 9% Kazakhstan
- 5% Belarus
INCOME:
Average and above the average
BARGAIN HUNTER
& SMART SHOPPER
WHAT SHE THINKS OF KUPIVIP.RU Watch
OCCUPATION:
- 52% managers
- 11% government employee
- 11% top-managers
8. 8
OUR CLIENTS’
DEVOTION
TRANSLATES
INTO
NUMBERS
REGISTERED USERS ON THE WEBSITE
17 000 000
MOBILE APP INSTALATIONS
> 1 000 000
UNIQUE VISITORS PER DAY
600 000
EVERY WOMAN IN RUSSIA
HEARD ABOUT KUPIVIP.RU
MORE THAN 4 TIMES!
EACH OF FIVE WOMEN*
IN RUSSIA MADE AT LEAS
1 PURCHASE AT KUPIVIP.RU
*among women, who use internet
9. 9
WE NEVER STOP
GROWING
KUPIVIP.RU
FOUNDATION
$140 MLN.
INVESTMENTS
2008
2012
BELARUS
OPENING
2013
ANDROID
APP LAUNCH
2011
PROJECT
OF THE YEAR
(BEST BRAND
AWARDS’11)
2014 KAZAKHSTAN
OPENING
ACCESS WITH
NO REGISTRATION
LAUNCH
IOS APP
LAUNCH
2015
ТОP-20 FORBES
+ 45 % OF ACTIVE
CLIENTS’ BASE
OFFLINE
RETAIL
OPENING
SAPATO
AQUISITION
11. 11
WHY BRANDS CHOOSE US?
CONTROLLED SALES CHANNEL
• Sale events are not indicated in search engines
• No damage to brand positioning, price policy,
image and the main retail channel.
• There is no need to build your own discount channel
• The most effective channel of branding and marketing
Liquidation of excess inventory in a quick and effec-
tive way due to flash-sales model of KupiVip.ru and
loyal clients’ base
FAST LIQUIDATION EXCESS INVENTORY
MINIMIZATION OF COSTS
Access to wide target audience
ADDITIONAL FREE PROMO-ACTIVITIES
ACQUIRING NEW TARGET AUDIENCES
12. 14
PARTNERSHIP OPPORTUNITIES
STOCKS BUY OUT
We are opportunistic to acquire
branded merchandise at sub-
stantial discounts that regularly
arise in the fashion retail industry
which include, among others,
regular retail over-stocks, order
cancellations, manufacturer over-
runs and closeouts.
We are typically willing to pur-
chase less-than-full assortments
of items, styles and sizes as well
as quantities ranging from small
to very large
CONSIGNMENT SALES /
BLOCKED STOCK
CAMPAIGNS
Goods are at suppliers’ warehouse;
should be blocked for 10 days
during the action on KupiVip.ru
Possible forms of collaboration:
commission agreement (returns
are send back to the supplier) and
purchase agreement (clients’
returns are send back to the sup-
plier during 30/40/50 days)
COMMISSION SALES
Goods belong to the supplier
Goods are at KupiVip.ru warehouse
Paid-on-delivery
Commission agreement
13. 13
LUXE | >300$*
*Estimation for apparel
PREMIUM | 180–300$*
MIDDLE | 70–180$*
MASS MARKET | 50–70$*
LOW/CHEAP | <25$*
FOCUS SEGMENTS OF KUPIVIP.RU
Exit Price
FashionBasic
Entry Price
14. 14
LEADING BRANDS TRUST US
PIQUADRO
TRUSSARDI
PUMA
adidas
REIMA
KAREN MILLEN
CANADA GOOSE
GAS
MADELINE
MOHITO
MANGO
MUSTANG
CONVERSE
BRACCIALLINI
FABI
NANDO MUZI
BYBLOS
REIMA
DIOR�
FENDI
PRADA
GIORGIO ARMANI
MARKS & SPENSER
LANVIN
DIESEL
CK
TOMMY HILFIGER
FURLA
MICHAEL KORS
COCCINELLE
CONVERSE
QUEEN
DKNY
KAREN MILLEN
PHILIP PLEIN
VALENTINO
PIERE CARDEN
ETRO
BALDININI
MOSCHINO
NAF NAF
LACOSTE
MEXX
TOM TAILOR
GUESS
DIESEL
ROCOBAROCCO
VERSACE
AND MUCH MORE
