Indian retail ppt


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Indian retail ppt

  1. 1. By: -Ramendra Mani TripathiMBA (2nd Year)By:- Ramendra Mani Tripathi MBA 1Indian Retail
  2. 2. Retailing Definition According to Philip Kotler “retailing includes all theactivities involved in selling goods or Services directly tofinal consumers for personal , Non business use”. “Every sale of Goods and Services to final consumer” –Food products, apparel, movie tickets.By:- Ramendra Mani Tripathi MBA 2
  3. 3. Evolution of Indian RetailBy:- Ramendra Mani Tripathi MBA 3
  4. 4. Retailing Retail comes from the Old French word tailer, whichmeans "to cut off, clip, pare, divide" in terms of tailoring(1365). It was first recorded as a noun with the meaning ofa "sale in small quantities" in 1433. Retailing may be understood as the final step in thedistribution of merchandise, for consumption by the endconsumers. Retailers attempt to satisfy consumer needs by having theright merchandise, at the right price, at the right place,when the consumer wants it.By:- Ramendra Mani Tripathi MBA 4
  5. 5. Retailing Retailers are the final business in a distribution channelthat links manufacturers to consumers Indian retail industry is the second largest employer in thecountry with almost 12million retail stores in India. A retailer or retail store is any business enterprise whosesale volume comes primarily from retailing”.By:- Ramendra Mani Tripathi MBA 5
  6. 6. Timeline of Retailing in IndiaBy:- Ramendra Mani Tripathi MBA 6
  7. 7. Characteristics of Retailing It offers direct interaction Sale volume is comparatively large in quantities Customer service Sales promotions are offered at this point only Different forms Location and layout are critical factors More employment opportunitiesBy:- Ramendra Mani Tripathi MBA 7
  8. 8. Functions of Retailing• Sorting• Breaking Bulk• Holding stock• Communications• Assist small suppliers• Customer serviceBy:- Ramendra Mani Tripathi MBA 8
  9. 9. INDIAN RETAIL-BRIEFOVERVIEW The Indian retail sector is highly fragmented with morethan 90 per cent of its business being carried out bytraditional family run small stores. In Indian context total 7% of population engaged in theretailing trade and in those 7% only 10% population areengaged in organized retailing and rest other 90%population are engaged into the Unorganized Retailing.By:- Ramendra Mani Tripathi MBA 9
  10. 10. Organized Retailing Organized retailingcomprises mainly ofmodern retailing with busyshopping malls, multistoried malls and hugecomplexes that offer alarge variety of products interms of quality, value formoney and makesshopping a memorableexperience.By:- Ramendra Mani Tripathi MBA 10
  11. 11. Unorganized Retailing Traditional orUnorganized retail outletsare normally streetmarkets, counter stores,kiosks and vendors, wherethe ownership andmanagement rest with oneperson only.By:- Ramendra Mani Tripathi MBA 11
  12. 12. INDIAN RETAIL-BRIEFOVERVIEW This provides immense opportunity for large scaleretailers to set-up their operations – a slew of organizedretail formats like departmentalstores, hypermarkets, supermarkets and specialty storesare swiftly replacing the traditional formats dramaticallyaltering the retailing landscape in India.By:- Ramendra Mani Tripathi MBA 12
  13. 13. INDIAN RETAIL-BRIEFOVERVIEW India is the third-most attractive retail market for globalretailers among the 30 largest emergingmarkets, according to US consulting group AT Kearney’sreport published in June 2010By:- Ramendra Mani Tripathi MBA 13
  14. 14. RETAIL-MARKET SIZE The total retail sales in India will grow from US$ 395.96billion in 2011 to US$ 785.12 billion by 2015 Indian retail sector accounts for 22 per cent of thecountrys gross domestic product (GDP) and contributes to8 per cent of the total employment.By:- Ramendra Mani Tripathi MBA 14
  15. 15. Driving forces of Retailing Ecommerce The Store Marketing Information technology Mobile & Social Generation of shoppers The economy CouponsBy:- Ramendra Mani Tripathi MBA 15
  16. 16. Concept of Retailing It uses a customer-centered, chain wide approach tostrategy development and implementation, it is valuedriven, and it has clear goals. Together these fourprinciples form the retailing ConceptBy:- Ramendra Mani Tripathi MBA 16
  17. 17. Concept of Retailing Customer Orientation-The retailer determines theattributes and needs of its customers and endeavors tosatisfy these needs to fullest Coordinated Effort-The retailer integrates all plansand activities to maximize efficiencyBy:- Ramendra Mani Tripathi MBA 17
  18. 18. Concept of Retailing Value-driven-The retailer offers good value tocustomers, whether it be upscale or discount. Thismeans having prices appropriate for the level ofproducts and customer service Goal orientation-The retailer sets goals and then usesits strategy to attain themBy:- Ramendra Mani Tripathi MBA 18
  19. 19. By:- Ramendra Mani Tripathi MBA 19