A study on household preference towards taxi service in Pune

1. A Study on Household Preference
Towards Taxi Service in Pune
Group-4
Apurva Kumar
Chhotelal Yadav
Dhruv Sharma
Md. Raza Pasha
Mrunal Kamble
Vishwas Dixit
Submitted To:-
Dr. Shradha Gupta

2. Research Objective
• To study the influence of price on consumers while selecting a cab
service.
• To ascertain the role of innovativeness of the consumers in the
selection of cab services.
• To know the behaviour of consumers towards coupon facility
provided by the cab services.

3. Research Methodology
• Primary Data was collected through structured questionnaires which
was direct interview.
• Geographical location of the respondents is Pune.

4. Questionnaire Making
• Discussed among our group member.
• Used some secondary data while preparing question.
• Comparison between taxi services and there offers what they are
providing accordingly we prepared question.

5. Sampling
• Sample size for this study is 100.
• It was a convenience sampling
• Convenience sampling (also known as availability sampling) is a
specific type of non-probability sampling method that relies on data
collection from population members who are conveniently available
to participate in study.

6. Tool Used
• IBM SPSS statistics
• Microsoft Excel

7. Analysis
 Similarities among the cluster
• Most of the people have their own vehicle.
• When it comes to the preference of taxi most of the people choose
OLA.
• They all find the driver professional.
• The fare is reasonable for the consumer.
• The offer and discount are helpful to the consumer while travelling.
• The consumers feel safe in travelling for short and long distance in
the taxi.

8. Differences among the cluster
 Cluster 1
• Consumers prefer taxi for their convenience travelling.
• They use taxi service on a weekly basis.
• The cancellation policy is poor as per the consumer experience.
• The experience of the customer were average
 Cluster 2
• Consumers prefer taxi as they don’t have a car for travelling.
• They use taxi service on a monthly basis.
• The cancellation policy is good as per the consumer experience.
• The experiences of the customer were good.

9. Continue…
 Cluster 3
• Consumers prefer taxi as they need door to door services for travelling.
• They use taxi service on occasional basis.
• The cancellation policy is good as per the consumer experience
• The experiences of the customer were good.
 Cluster 4
• Consumers prefer taxi for their convenience travelling.
• They use taxi service on a monthly basis.
• The cancellation policy is adequate as per the consumer experience
• The experiences of the customer were worst.

10. • The major takeaways from the study were that many people have
their own two wheeler vehicle.
• The major preferences of most of the people were OLA taxi service
among all the taxi which is available.
Conclusion