Submitted by: Vicky Yadav
Enrollment no.: 1011214107
Class: PGDM (2012-2014)
Shanti business school
Summer training project on Big Bazaar
• Punch line
• Jogeshwari, Mumbai
• Department, Grocery store
• Kishore Biyani
• Pantaloon Retail India Ltd
• “Is se sasta aur achha kahin
Big Bazaar was introduced by the Future Group in September 2001
with the opening of its first four stores in Kolkata, Indore, Bengaluru
and Hyderabad within a period of 22 days.
Started by Kishore Biyani, Big Bazaar was launched mainly as a
fashion format selling apparel, cosmetics, accessories and general
merchandise. Over the years, the retail chain has included in its
portfolio a wide range of products and services, ranging from
grocery to electronics.
The current retail formats of the Future Group include Big Bazaar,
Food Bazaar, Electronic Bazaar and Furniture Bazaar. According to
Kishore Biyani, the inspiration behind this entire retail format was
from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar
is popularly known as the „Indian Walmart‟ today
Most of the Big Bazaar stores are multi-level and are
located in stand-alone buildings in city centers as well as
within shopping malls.
Big Bazaar is part of Future Group and is owned
through a wholly owned subsidiary of Pantaloon Retail
India Limited, that is listed on Indian stock exchanges.
Big Bazaar wins CNBC Awaaz Consumer Awards for
the third consecutive year. Adjudged the
Most preferred Multi Brand Food & Beverage Chain,
Most Preferred Multi Brand Retail Outlet and
Most Preferred Multi Brand One Stop Shop
IN A BIG BAZAAR
Assistant Store Manager
Assistant Department Manager
• Big Bazar is a hypermarket combining a supermarket and
a department store.
• The result is an expansive retail facility carrying a wide range of
products under one roof, including full groceries lines and general
• It allows customers to satisfy all their routine shopping needs in one
• Big Bazar targets higher and upper middle class customers
• The large and growing young working population is a preferred
• Big Bazar specially targets working women and home makers
• Income wise distribution of customers
coming to big bazaar
• Higher Income Group 5%
• Middle Income Group 50%
• Lower Income Group 20%
• No Income Group 25%
• Guerilla marketing strategies – 3 cheeky ad campaigns which surely
catch one‟s attention
• Taking on the biggies like Shoppers Stop, Lifestyle and TATA‟s
• “Keep West-aside. Make a smart choice!”
• “Shoppers! Stop. Make a smart choice!”
• “Change your Lifestyle. Make a smart choice!”
Competitors of Big Bazaar
• Reliance trends and fresh.
• Star bazaar.
• Shoppers Stop.
• Lifestyle Retail.
• SAP- They uses this software in warehouse for inventory purpose
• SPARSH- This software contains all the staff information
regarding their wages, attendance, Timings etc.
• SANCHAYAN AND SAMADHAN- These are the applications
used for cash transactions, also any error in transaction related to
cash are corrected through these applications.
• SAMPRADAN- This software is used for pay-back membership
card i.e. used for checking points on card and redemption of
• Big Bazaar initially identifies future growing areas.
• Acquires such areas at an early stage before the real estate
• Selects the low cost Locations
• Big Bazaar (Ambience mall, Gurgaon) has been designed in
such a way that it should look crowded.
• It is situated at one of the best locations of the city.
• To develop skills of students in the application of theory to
practical work environment.
• To get the inner insight of the corporate culture .
• To gain practical knowledge .
• To study the buying behavior of consumers by interacting with
• High brand equity enjoyed by Big Bazaar
• A vast variety of stuff available under one roof
• Everyday low prices, which attract customers
• Biggest value retail chain in India
• Unable to meet store opening targets on time
• Overcrowded during offers
• Long lines at billing counters which are time
• General perception: „Low price = Low quality‟
• A lot of scope in Indian organized retail as it
stands at approximately 4%.
• Increasing mall culture in India.
• More people these days prefer to visit big
stores where they can find large variety under
• Competition from other value retail chains
such as Shoprite, Reliance (Fresh and trends),
Hypercity and D mart.
• Unorganized retail also appears to be a threat
to Big Bazaar‟s business. A large population
still prefers to visit local convenient stores for
• International players looking to foray India.
• Big bazaar is a major shopping complex for today‟s customers.
It is a place where customers find variety of products at a
reasonable price. Big bazaar has a good reputation of itself in
the market. It has positioned itself in the market as a
discounted store. The majority of customers belong to middle
class family. The youth generation also likes shopping and
moving around big bazaar.
• The major drawback of big bazaar is that it lacks in providing
branded products and in quality. The staff service also does not
meet the expectations.