Retail information system by suman saha

1. RETAIL INFORMATION
SYSTEM
PRESENTED BY
SUMAN SAHA
STUDENT OF BBA
BRAINWARE UNIVERSITY
SUPERVISOR
SUJIT KUMAR RAY

2. Retail Information System
• Management information systems (MIS) is the technology
which is used to point-of-sale data collection, logistics,
inventory control and internal communication, all of
which affect retail operations and marketing.
• Retailers like Wal-Mart, Zara, Amazon, Metro, continue to
effectively use new and emerging technologies around the
world.
• In India, organizations like GCMMF, Asian Paints, HLL
and McDonald have emerging technologies to control
costs, enhance supply chain efficiencies and achieve
differentiation in the marketplace in terms of product and
service.

3. Retail Information System
Retail means selling goods and services in small
quantities directly to customers.
Retail word is derived French word retailer means
to cut off a piece.
The Indian retail market is the fifth largest retail
destination all across the globe.
It has been ranked as the most attractive emerging
market for investment in the retail sector in 2009

4. Evaluation of Retail Technology
1940’s – Credit cards
1970’s – Barcodes
1995’s – onwards- E-Commerce
Mobile Technology

5. Need of Technology in Retail
Transaction processing system
Supply Chain improvement.
Reduce unsold inventory through online auctions.
Efficiency across business functions
Data processing and analysis
Customer experience and loyalty.
Advertising and promotions
Factors affecting the use of technology
• Scale and scope of operations
• Financial resources available to the organization
• Nature of the business
• Human resources available

6. Involvement of information technology
in Retail
◦ To increase the company’s ability to respond through enhanced
speed and flexibility.
◦ To collect and analyze customer data while enhancing
differentiation.
◦ To work effectively; retailers need one system working across stores
to make sure the most effective use of stock and improve business
processes.
◦ Enhance the store experience
◦ Take advantage of mobile user capability
◦ Increase shoppers’ convenience
◦ Promote a retailer ’s online presence and the store together as an
omni-channel approach to the customer.

7. •Tablet Technology:
• Tablets offer retailers a
chance to deliver
meaningful visual
experiences that engage
shoppers who are using
tablets to blend the best of
digital and real worlds to
get the right size and
colour at the right price.

8. •In-store Kiosk:
• Digital in-store kiosk is a small
physical structure; often
including a computer and a
display screen, that displays
information for people walking
by.

9. •Digital Signage:
•promotes
engagement in store
and encourages
customers to take
the retail experience
•with them when
they leave the store.

10. Interactive Hangers:
•IH works when the
hanger is picked up by
a shopper and triggers
pre-programmed visual
media to be played on
a nearby screen.

11. •QR codes:
•“Quick Response” (QR)
codes are a response
mechanism for mobile
users. They offer a
•way to respond to ads,
access vouchers, and learn
product details simply by
scanning
•quickly.

12. Conclusion
◦ There are certainly challenges facing retailers who
wish to integrate technology to improve
the in-store journey.
◦ It is vital to remember that the key isn’t necessarily
in the technology, but rather the
experience being offered and how it fits with the
customer journey.
◦ It is crucial to consider how new technologies are
actively solving customer problems and
enriching their overall experience.