AS Level Media Studies Magazine Task - Research into existing magazine companies

1. Ross Richardson
This task will include:
• Front cover analysis
• Content page analysis
• Double spread article analysis
• Magazine research
• Company research – subsidiaries, demographics
• Comparison between 2 magazine front covers, content pages and double spread articles
• Codes and conventions
• Summary

2. I am going to analyze 2 Fitness Magazine Front Covers, 2 Content Pages and 2 Double
Spread Articles as part of research for my AS Media Task. This will give me an idea of how
my overall magazine design should look. This will as well give me knowledge about
magazines and how they are appealing and attractive to its customers. This will help me
understand what codes and conventions are used in successful design and what
convinces the customer to purchase this magazine.
I will then do my research into 2 magazine companies and I will research magazines they
publish, their subsidiaries and their demographics. This will help me understand other
magazines and it will give me an insight of how I should plan and design my own
magazine front cover, content page and double spread article. At the same time this will
provide me with a valuable insight into a business side of magazine publishing and how
such companies structured and in which way they operate and place their products.
Next I will do a comparison between 2 different magazine front covers, content pages
and double spread articles in order to see design differences and similarities. This part of
secondary research will give me an idea and inspiration of how the final design of my
magazine should look, what sort of colors, fonts etc. I will use to make my magazine
more appealing to the customers.
These steps will help me have more knowledge of magazine uses and designs. They will
also help me with the decision of how I want my final designs to look in order to attract
customers. They will give me a better knowledge of design codes and conventions such
as what colors, fonts etc. are suitable for magazine front covers, content pages and
double spread articles.

4. Mise-en-Scene: there are not really any
props on this magazine cover but we can
see Mark Wahlberg with his hands in his
pocket. This may show the readers that this
is a relaxed magazine.
Mode of Address: the target audience is
related to the visual modes of address such
as Mark Wahlberg standing with his hands
in his pocket. You can also see his muscles
with his t-shirt on and this could be to
encourage people to get muscles like Mark
Wahlberg. This makes it an enjoyable for
people interested in staying fit and getting
more muscle.
Colour: the colour scheme of 'Men's Health' is white as you can see the whole
background is white but the masthead and the sub headings are all different
colours. There are many different colours on this magazine cover which may
attract more readers.
Typography: as you can see the fonts contrast. The masthead 'Men's Health' is in
large writing. The masthead is a san-serif font. The masthead on the front cover
of the magazine may catch peoples eyes as the words are big and red. The colour
red craves attention so this may attract readers. The sub headings of the
magazine are smaller because they are not as important as the masthead of the
magazine. The font on this 'Mens Health' magazine falls into the category san-
serif.
Camera Work: the main image is Mark
Wahlberg standing with his hands in his
pockets. This may be to show the readers
that the magazine is nice and relaxed. Mark
Wahlberg is wearing a black t-shirt and a
pair or dark jeans. This picture may be to
encourage people to lose weight the same
way celebrities lose weight and gain
muscle.
Language: the language on the front cover is
interesting and it is relevant to men who are
wanting to stay fit and get more muscle. The
language on the front cover of the magazine
gives the reader an insight of what is inside.
Layout: the layout of the magazine 'Men's
Health' looks quite organised and it looks
neat. The masthead is a san-serif font and it is
big and red. The masthead is below the banner
at the top of the cover page. The sub headings
are around the side and in the middle there is
a picture of Mark Wahlberg.

5. Mise-en-Scene: there aren't really any
props in this magazine. The picture of Mark
Wahlberg standing with hands in his
pockets and smiling may tell the readers
that the Men's Fitness magazine is relaxing
and enjoyable to help readers lose weight,
gain muscle and stay fit.
Mode of Address: the target audience is
related to the visual modes of address as
the picture of Mark Wahlberg. You can see
his muscles even though he is wearing a t-
shirt and this will show people that the
magazine is for people who enjoy fitness or
want to be fit and healthy like many
celebrities all over the world.
Camera Work: the main image on this
'Men's Health' magazine cover is Mark
Wahlberg standing with his hands in his
pocket and he is smiling. This may show
the readers that this magazine is relaxing
and enjoyable or Mark Wahlberg smiling
may tell the readers that he is happy
staying fit and healthy by reading 'Men's
Fitness'.
Typography: the font on this Magazine cover is San-serif. The font is large
and bold to grab the attention of the readers. The magazine is white which
may make it feel more welcoming as white is a peaceful colour and it is also a
relaxing colour. This may attract more readers.
Layout: the layout of the magazine ‘MEN'S
FITNESS’ is very neat and tidy which makes it
easier for the readers to know what is inside.
The sub headings around the sides of the
magazine are to grab the readers attention
and make them interested on what is inside
the magazine.
Language: the language on the front cover is
interesting and the language is relevant to men
who want to lose weight, stay fit or gain more
muscle. I think the sub headings will attract
readers because the sub headings show that
there are tips on losing weight and getting
muscle.
Colour: the colour scheme of ‘MEN'S HEALTH’ is mostly white and black as you
can see the background is pure white but the subheadings are black and red.
The masthead of this magazine cover is in a big san-serif font and it is red
which makes the magazine look good.

6. • A properly designed Front Cover encourages the potential buyer to purchase a magazine and to increase sale
figures.
• The focal image on the cover must be appropriate and the model has to make contact with the potential buyer.
• It is essential to use one main headline that will stand out so the size, colour and attitude of it needs to be
interesting and engaging to gain the readers attraction.
• Usually the focus point that attracts the eye of the buyer is the model or the main headline.
• The Front Cover should be divided into 3 sections – a big one with the main cover line, a smaller one with a few
cover lines and tiny ones with additional cover lines.
• Colours such as green and red should always be used on the cover as they are usually attractive on a magazine
front cover and it is essential to achieve contrast between the two colours.
• Use of black and white for the colour lines is essential if the background is light or dark as this will make the
magazine more appealing and it will make it stand out more.
• Bright colours used for focus cover lines make the magazine look more lively and approachable.
• Short and clearly understood cover lines are important so that the potential buyer can understand it quickly.
• The biggest cover line should appeal to the biggest section of desired target audience.
• The use of descriptive words increases curiosity.
• In most magazines the layout must be consistent in order to create a strong visual identity.
• The choice of typography is important in order to show the readers article hierarchy.
• The masthead and all magazine titles must all be the same because of branding and advertising consideration.
• The placement of the masthead or magazine title can be in front of the subject or behind it.
• Date of the publication together with the price must be included on the magazine to show the buyer how much it
is and to show them when the magazine was published.
• A barcode must be included but must not dominate over the design.
• The cover lines should be in bold font with an explanatory line below it which is usually written in different colour.
• Use flash words such as “New”, “More” and “Exclusive” because people are used to them and attracted by them.
• A great format is used when designing a cover in order to create an organised structure in order to make it easier
for the reader to navigate over the front cover and to be pleasing to the eye.

7. Mise-en-Scene: the background of this
content page is white but there is some red
and black in it. One of the headings are
black and the rest of the headings are red.
There is black writing on this content page.
At the top of the content page there is the
'Men's Health' masthead and there are also
images on the content page.
Mode of Address: as you can see the target
audience of this magazine is men who care
about their health and want to lose weight
or become healthier. This is mainly for men
who would like to gain more muscle too.
We know this because of the pictures inside
the magazine.
Camera Work: the images on this content
page are related to the pages inside the
magazine and the subjects that are inside
the magazine for the readers. There are 3
images and they give a brief idea of what
the topics inside the magazine are about
before the readers are on the page.
Typography: the font on this Magazine content page is san-serif. The
headings are in a large font to catch the readers attention and this is also to
make the magazine look better. The headings are red which will attract more
readers because the colour red is an attractive and eye-catching colour.
Layout: the layout of this magazine content
page is very neat and tidy which makes it
easier to read. There are page numbers on the
images to show the readers what page they
are on. This makes it easier for the reader to
navigate through the magazine. There are a
few images on the content page to attract the
readers attention.
Language: the language on the content page of
this 'Men's Health' magazine is interesting and
the language is relevant to men who want to
gain more muscle, lose weight, eat healthier
and stay fit. The language is easy for the
readers to understand to be able to reach their
goals and get tips on how to reach them.
Colour: the colour scheme of on the content page of this ‘MEN'S HEALTH’
magazine is mostly white and black as you can see the background is pure
white but the subheadings are black and red. The masthead of this magazine
cover is in a big san-serif font and it is red which makes the magazine look
good.

8. Mise-en-Scene: the background of this
content page is white but there is also
black, blue and a lot of red. The masthead
and the sub headings are black. The
underlining of the subheadings, the page
numbers and the picture description boxes
are red. The underlining of the masthead is
blue. There are 2 images on this content
page to make it more appealing.
Mode of Address: as you can see on this
content page the target audience is for
people aiming to lose weight and keep fit.
This is showed by the mode of address.
There are articles which give advice on
these topics. The pictures on this content
page also show who the target audience
because of the props used.
Camera Work: the images on this content
page are related to the articles inside this
magazine and the images are on this
content page to give the readers an idea of
what is to be expected further on in this
fitness magazine. The images are also
there to make the magazine more
appealing to the reader instead of being
plain and simple.
Typography: the font on this Magazine content page is san-serif. The
headings are in a large font to catch the readers attention and make the
magazine look more attractive. The sub headings are in a smaller font
because they are not as important as the masthead.
Layout: the layout of this magazine content
page is very neat and tidy which makes it
easier for the readers to understand what is
going on inside this magazine. It is also like
this to make it easier for the readers to
navigate through the magazine. The layout is
also neat and tidy to make it more appealing
as if it was messy the readers would not be
interested.
Language: the language on the content page of
this Fitness Magazine is relevant to the articles
and topics of the magazine. It is relevant to
people who are wanting to keep fit, gain
muscle and lose weight. The subheadings will
attract the readers as they show what the
readers are getting tips and advice on.
Colour: the colour scheme of on the content page of this fitness magazine is
mostly white, red and black as you can see the background is white but the
masthead and the subheadings are black with the underlining in red. The
masthead of this magazine cover is in a big san-serif font. These colours make
the magazine more appealing to the reader.

9. • The content page in regards to design needs to correspond to magazine front cover and included articles to give
the reader an idea of what sort of articles are inside the magazine.
• The design of the content page needs to be eye catching and functional to make it more appealing to the potential
buyer.
• The table of contents must be arranged in a way that makes it easy for the reader to navigate their way through
the magazine and understand the magazine therefore the text, image and page number must be uniformed to
fulfill the design criteria.
• The essential element in the content page design is the use of colour for the text or background which will make
the page interesting and engaging but will also make the content page more attracting to the potential buyer.
• Carefully selected images add interest and liveliness to the page and they can be used as a quick content preview.
This makes the content page more appealing and keeps the content page from being plain and boring.
• The choice of fonts and size is essential to highlight brief summary of the article included in the magazine and to
make it easier for the buyer to read and understand.
• In order to break the monotony and to achieve layout balance of the content page combination of fonts, images
and colours must be combined in a complimentary scheme.
• Graphical features and text are not supposed to compete for attention but should work together to create a visual
appealing effect and to make it easier for the buyer to read.
• The images used on the content page can be in different sizes in order to create a pleasing collage effect for the
potential buyer. This makes the content page more appealing and creative.
• The primary objective in the design of the magazine content page is to make sure that the information on the
content page is communicating with the reader clearly and affectively to make it easier for them to understand and
be able to navigate through the magazine.
• The easiest way to ensure that the content page has a degree of balance is to use a grid system.
• A grid system gives a sense of order and provides a clear structural reference for the potential buyer.
• It is essential to use headline or quotes from the article so the reader is able to understand what the article is
about by looking at the content page.
• The use of hierarchy will give sense of order and structure.

10. Mise-en-Scene: there are not any props
used in this double spread article but there
are 2 images. These images are relevant to
the topic inside the magazine which is
about health and weight loss. The back
ground is green with some white too. There
is a dark shade of green and also a lighter
shade of green in the background of this
magazine article.
Mode of Address: the target audience is
related to the visual modes of address as
the picture of the meal and the other image
of a healthy drink. These images symbolise
what the article is about and who the article
is aimed towards which are people who are
aiming to be healthier and lose weight in a
diet.
Camera Work: there are only 2 images as
part of this article so I would see both of
them as the main image. They both
represent a healthier lifestyle, diets and
weight loss. One image is off a healthy meal
and the other is an image of a healthy
beverage of water with a taste of lemon.
Colour: the colour scheme of this double spread article is mostly green, white
and yellow as you can see the background is mostly green with white but the
heading is yellow, green and blue. The writing on the article is black. The
masthead of this magazine cover is in a big san-serif font and it is blue, yellow
and green to make it more appealing.
Language: the language on this double spread
article is very interesting and it is relevant to
people who are wanting to have a healthier
lifestyle and eat healthier meals. This article
give people tips on healthy meals. The
language makes it easier for them to read and
understand this article.
Layout: the layout of this double spread
magazine article is neat and tidy to make it
easier for the readers to understand what the
article is about. This also makes the article
look more organised and makes it more
appealing.
Typography: the font on this Magazine cover is San-serif. The font is large
and bold to grab the attention of the readers. This magazine double spread
article is green and white which may make it feel more welcoming as white is
a peaceful colour and it is also a relaxing colour. This may grab the attention
of more readers.

11. Mise-en-Scene: the props used on this
double spread article are the weights as
they show what the article is about. There
are also 3 images on this article to show
the progress of the boy in this article which
makes the magazine more appealing and it
is also a type of motivation. This may make
the article more interesting to the reader.
The images also show the readers what this
magazine article is about.
Mode of Address: the target audience is
related to the visual modes of address as
the picture of the young boy holding weight
shows that this double spread article is for
people aiming to have a healthier lifestyle
and maybe gain some muscles and abs on
their body. The article tells the readers
about this young boys journey to becoming
healthier
Camera Work: there are 3 images on this
double spread article and 2 of these images
show the difference this young boy made.
This can used as motivation for other
people and this will attract readers and
show them what they can achieve if they
work hard enough.
Colour: the colour scheme of this double spread article is mainly black as the
background is black but the mast head is green and the article itself is in a
blue font. These colours go well together and make the magazine look more
appealing to the reader. The different colours are used because if just one
colour was used then the article would look plain and simple.
Language: the language on this double spread
article is very interesting and it is relevant to
people who are wanting to have a healthier
lifestyle and gain muscle or lose weight. The
language makes it easier for them to read and
understand this article.
Layout: the layout of this double spread
magazine article is neat and tidy to make it
easier for the readers to understand what the
article is about and what the target of this
article is. This also makes the article look more
organised which may be very attracting to
readers and grab their attention.
Typography: the font on this Magazine cover is San-serif. The mast head is in
a large green font to make it noticeable to the reader and this also makes the
magazine more appealing. The mast head will grab the readers attention
immediately because of its size and colour. The article is in blue with suits the
colour of the page and it goes well to make the magazine look better.

12. • Inside a magazine the double article spread consists of two pages next to each other.
• In regards to design, these two pages are considered as one unit.
• Magazines are smaller to other print publications therefore magazine double spreads can be viewed as normal
viewing distance.
• The most visible area is the outer part of the right page and it is more exposed to the readers eye than the rest of
the double spread article.
• The nest content of the article needs to be placed on the outside parts of the spread. In this place usually most
provoked images and words are placed to grab the attention of the reader.
• The most valuable areas of page spread are top left and top right parts.
• Bottom part of the spread in the corners near the gutter are less important. Designers usually place footnotes and
some credits in those parts of the spread.
• Most readers concentrate on the top part of the spread because the readers eye will stop when they scheme the
pages and therefore this is the most essential design convention and natural starting point.
• The image and the headline are most important eye stoppers as these are what make the article look more
attractive to the reader and the headlines are usually what grabs the readers attention because of font, colour and
size. Headlines are also eye catching as they give the reader an idea of what the article inside the magazine is
about.
• The layout of the text must follow natural way of reading the story and in regards to design everything needs to
flow from the meaningful top left and then continue to the bottom.
• The order of design should be followed by headline then into the intro copy and then the main copy.
• Big blocks of text should not be broken up. The flow of the text columns needs to be tidy and even to make it
easier for the reader to understand what the article itself is about.
• The design should be simplified by aligning the columns at the top and placing images above them to make it
more appealing, lively and creative for the reader.
• The left pages of the double spread article are usually for tutorial convent.

14. Colour Scheme – the
colour on the 'Men's
Fitness Magazine' is
mainly white but this
magazine involves the
use of many different
colours such as blue,
red, yellow and black.
The background of this
magazine is white but
the masthead Is blue
and the sub headings
are red, black, blue and
yellow. These different
colours are used to
make the magazine
look more appealing
and attractive to the
customer. The colour of
the 'Men's Health'
Magazine is mainly
white but they also use
different colours such
as red, black and grey.
The background of the
magazine is white with
a red masthead but the
subheadings are black,
red and grey
Layout – the layout of
both magazines are neat
and tidy to make it easy
and readable for the
reader. This also makes
the front cover look a lot
more appealing to the
customer. The difference
with the layout of these
magazines is that the
main image is in the
middle of the front cover
on 'Men's Fitness' but the
main image on 'Men's
Health' is on the right
side.
Main Image – the main image on both magazines are similar as both
main images are of a man standing and he has no clothing on the top
half of his body to show off the abs and muscles which tell the readers
what the magazine is on and who the magazine is targeted towards.
The main image on the 'Men's Fitness' Magazine is in the middle but
on the 'Men's Health' Magazine the main image is on the right side.
Masthead – the
masthead on the 'Men's
Fitness' Magazine is in a
large blue san-serif font
and the masthead on the
'Men's Health' Magazine
is in a large red san-serif
font. Both mastheads are
on the top of the
magazine as that is
where it is most
noticeable. The
mastheads are both
large to be able to catch
the attention of
customers and also
because it makes the
magazine look more
appealing to the reader.
Differences – the differences between these 2 front covers are: the
colour schemes are different but not by a lot. They have different
layout as the main image on 'Men's Fitness' is in the middle with the
subheadings around the sides and the main image on 'Men's Health' is
on the right side with the sub headings on the left side.

15. Colour Scheme – the colour
scheme of this content
page is different shades of
grey with some right and a
very small shade of red.
The masthead of the
content page is white but
the last letter is red. This is
to make the content page
look more appealing. The
colour scheme on the 2nd
content page is different as
it is white and it has some
purple at the top. It has
images with different
colours also to make the
content page look better.
Layout – the layout of
the first content page
is neat as it has the
information on the
middle of the page
and it also has a box
on the top on each
side of the page. This
is neat and tidy so it
is easier for the
reader to understand.
The layout on the 2nd
content page is
different as is has the
information on the
left side and it has 5
images on the right
side. This content
page layout is also
neat to make it easier
for the reader to
understand.
Main Image – the main image of the firs content page is in the
background and it is a boy from the back and you can see the
muscles to show what the magazine articles are based on. There is no
main image on the second content page but there are 5 different
images to show the pages the articles are on and to give the reader
an idea of what the articles are about.
Masthead – the
masthead on the first
content page is in a large
font and it is white with
the last letter in red. This
is to grab the readers
attention and to make
the magazine more
appealing. The masthead
on the second content
page isn't large and it is
in a black colour. The
masthead may not grab
the readers attention
straight away because it
is small
Differences – the differences of these two content pages are: the colour scheme is different
and the first content page colour scheme is a lot more dull and the second content page
colour scheme is a lot more lively. The layout is different as the information on the first
content page is in the middle and the information on the second content page is on the left
side with 5 images on the right side.

16. Colour Scheme – the
colour scheme on the
first double spread
article is very lovely and
bright colours as the
background colour is
white, the colours
orange, red and blue
are also used. These
colours are used to
grab the readers
attention and to make
the magazine more
appealing to the reader.
The colour scheme of
the second content
page is mainly black
with some blue and
green. This is also to
grab the readers
attention and to make it
more appealing to the
reader.
Layout – the layout of both magazines is neat and tidy to make it
easier for the customer to read and understand the article. This
makes it more interesting and it makes the reader enjoy the article
more. This is a good way to attract customers to purchase the
magazine.
Main Image – the main
image on the first
magazine is a boy
doing pull ups on a
metal bar. This shows
the reader what the
article is about and it
also shows what they
can do. The main image
on the second article is
a young boy doing
workouts with weights
which also shows the
reader what the article
is about and what they
can do.
Masthead – the
masthead on both
double spread articles
are large to grab the
readers attention. They
are both at the top left
side of the page. The
masthead on the second
content page is in green
to mix it with the black
background colour. This
makes the article look
more appealing.
Differences - the
differences between
these 2 double spread
articles are: on the first
article the main image is
on the left side and the
information is on the
right but on the second
article the main image is
on the right side and the
information is on the
left. The colours are also
different on both articles
and the layout is
different.

18. Masthead- is the title for the magazine, the masthead is what grabs the readers attention the most as it stands out on the top
of the page.
Headline- is the title of the article, it basically gives the readers and insight of what the article is about before they read it.
Selling line/strapline- are seen as an introductory headline below the masthead describing the magazine.
Contents- a list of information which tells the reader what articles are inside the magazine.
Pugs- are the prices, freebies and logos of the magazine brand they are positioned at the top right hand corner of the cover.
Splash/Lead story- the main article on the front cover which usually has an eye catching title and a photo.
Secondary lead/Sub-stories- a sneak preview on the front cover of an article which is inside the magazine. This usually
includes a photo that will make the reader want to read more.
Side-bar- An additional box beside the main feature of the magazine.
Strand first/ strapline- is the sentence under the headline, before the article begins, that sells a feature to the audience.
Tag/Lure- words or phrases that grab the readers attention.
Pull quote- normally a quote from the article, this gives the reader an insight to what the article is going to be about.
Box-out- a coloured box located behind the mast head, to make it stand out and appealing to the customers.
By-line/Credits- this names the reporter who wrote the article and sometimes also the photographer so the readers know who
was a part of the creation of the magazine.
Caption-The text which explains an image and sometimes labels the people in the photo so the customers know who they are
reading about.
Crosshead- is a sub-heading or side-heading that explains briefly what the next paragraph is going to be about.
Typography- fonts, such as: serif and san-serif.
Main image- is a photograph of a person, people or an object that is directly linked to the article. Usually found on the front
cover or in the middle of the article. This is usually large to grab the attention of the readers.
Barcode/issue number/Dateline and price- information that may be over looked as it is in a small text and is located in the
bottom corners of the front cover, as it is not the main selling points of the magazine.
Top and Bottom Strip- these are strips above and below the masthead, advertised articles and the main image(s) on the cover
that give further information about what's inside the magazine. Making the magazine look full of information.

20. Men’s Health Magazine
• Men's Health Magazine is a popular health magazine for men.
• This magazine helps men have better health.
• Men's Health is published by Rodale Inc. in Emmaus, Pennsylvania.
• Men's Health is the worlds largest men's magazine brand and also the best selling men's
magazine on U.S. News stands.
• The magazine was launched by Mark Bricklin in 1987.
• Men's Health has evolved into a lifestyle magazine for men, covering areas such as health,
fitness, nutrition, relationships, travel, technology, fashion and finance
• Men's Health publishes 40 foreign editions across 47 countries.
• Men's Health publishes a new magazine monthly.
• Their website MensHealth.com, averages 38 million page views a month.
• Men’s Health is published by Rodale Inc. and this company also publishes many different
magazines such as Prevention, Women’s Health, Runner’s World, Bicycling and Organic Life.
• This Incorporation was founded in 1930 and it is based in the United States.
• The company publishes magazines and books.
• This company targets towards people who are into fitness and who are caring about having a
healthy lifestyle.

22. Rodale Inc. have many subsidiaries and
some of these subsidiaries are listed below:
• Rodale’s
• Rodale Grow
• Rodale Wellness
• Eat Clean
• Rodale News
• Fitbie
• Rodale Events

23. • To the right is the demographics of the ‘Men’s Health’
Magazine published by Rodale Inc.
• This shows the audience of this magazine and it shows the
number of the total audience which is 12,500,000. 83.9%
of these are men and 16.1% of these are women.
• It also shows the median age which is 40.5 which means
the magazine is usually purchased by men who are around
40 years of age.
• These demographics show the percentage of the audience
who are married or single. The percentage of people who
are married is 52.0% and the percentage of people who are
single is 48.0%. It is mostly men who use this magazine as
there are 6,785 men who purchase this magazine and only
940 women who purchase this.
• These demographics also show the percentages of people
who purchase this magazine who have graduated college,
people who are Employed Full-Time and people who are
Professional of Managerial. The percentages are:
Graduated College Plus - 34.8%
Employed Full-Time – 66.0%
Professional/Managerial – 28.2%
• Lastly the demographics show the percentage of people
who purchase this magazine who are living in the own
home and the percentage is 63.0%

24. Men’s Fitness Magazine
• Men's Fitness Magazine is published by American Media Inc.
• The premier issue featured Michael Pare from the television series The Greatest American
Hero.
• The categories of Men's Fitness are Fitness, Nutrition, Sports, Outdoors and Careers.
• The first issue of Men's Fitness was in 1988.
• Men's Fitness issue a new magazine 10 times a year.
• Since its inception, Men's Fitness has become one of the fastest-growing titles in its category
and licenses, its title and format to Russian, Australian and British editions.
• The magazine targets men ages 21-40 years.
• The magazine's slogan is “How the Best Man Wins”. This may be a sense of encouragement
towards the readers of the magazine.
• The magazine's website is www.mensfitness.com
• Men’s Fitness magazine is published by American Media, Inc.
• This Incorporation was founded in 1936 and its headquarters is in New York City, USA.
• This company publishes newspapers and other magazines such as National Enquirer, Star,
The Globe, National Examiner, Country Weekly, Muscle & Fitness, Flex, Radaronline.com, Ok!
and Soap Opera Digest.
• This company targets towards everyone around the world and they have a magazine called
‘The Globe’.

26. • To the right is the demographics of the ‘Men’s Fitness’
Magazine published by American Media Inc.
• This shows the audience of this magazine and the total
amount of adults who purchase this magazine which is
7,725. It also shows whether they are employed or
attending a college or whether they are Professional or
Managerial.
• These Men’s Fitness Demographics also show the amount
of people in who are apart of other races using this
magazine such as 1,735 black African/American and
1,362 Spanish/Hispanic Origin.
• In total there are 7,725 adults who buy this magazine.
6,785 of these are men and 940 of these are women. As
you can see it is mostly men who purchase and use this
magazine.
• These demographics also show how many single people
are purchasing this Men’s Fitness Magazine and the
amount of single people purchasing this magazine are
3,592.

28. In this PowerPoint I have included research to give me knowledge on how I am going to design my magazine in
order to make it more appealing, creative and attractive to the potential buyers. I have included the analysis of 2
magazine front covers, comparisons of 2 front covers, analysis of 2 magazine content pages, comparisons of 2
content pages, analysis of 2 magazine double spread articles, comparisons of 2 double spread articles, front
cover codes and conventions, content page codes and conventions, double spread article codes and
conventions, the codes and conventions used to create a magazine, demographics and information about 2
magazine institutions.
All of this will give me the information I need to create and publish a successful fitness magazine. It will also
give me a fair idea of how I want my magazine to look and what sort of articles I am wanting to include inside
the magazine in order to encourage the potential buyers to purchase a new magazine each time they are
released. The comparisons of the front covers, content pages and double spread articles helped me understand
how the layout of the content page and double spread article should be. It helped me gain knowledge on fonts,
colours, sizes and images to use to make it look more lively, creative and attractive to the reader. I also know
what colours not to use or not to mix together as they will make the magazine look less appealing to the
readers. I will use bright colours in order to make the magazine look more attractive and also to make it look
bright and eye catching to the potential buyers. I will also use a large bright coloured font to make the front
cover more eye catching to the reader.
The information on this PowerPoint will give me the motivation and encouragement to design my Fitness
magazine to the best of my ability.