1. We are Business Planners
We are Strategists.
We are Marketers.
We are Brand Managers.
We are Sales & Distribution
Experts
We are Activation specialists.
We are Digital and Social
Media planners.
We are PR experts.
We are ISO and Six
Sigma experts.

3. Vinod Gaikwad
COO – (Muster Maven)
16 years of experience in Market Research, Sales,
Marketing & Business Plan.
Work Experience
IMRB - Market Research
HUL - Sales
Desai Brothers Ltd. – Marketing & Sales, Pickles, Paste,
Ready-to-cook, Papads
ABRL – Private Label, Biscuits/cookies, Pickles, Spices,
honey, Instant mixes
Green Ways Foods & Beverage (D) Pvt. Ltd – Sales,
Marketing & Business Plan.

4. Vinod Gaikwad
Environmental & Consumer study
Secondary data analysis
Qual & Quant Studies
3/5 yr. Business Plan (Top Line & Bottom Line)
OGSM
Marketing Plan
Product & Brand Plan
Product Development
Brand Key Design
Sales & Distribution
Distribution Chain Development
Sales manpower recruitment/ training
& development
MT, GT & HORECA Listing
Implementation of the Business Plan
Product Distribution
Market launch
Advertising & Sales
Promotion
Review & Corrections

5. Ashish Bhalerao
Business Head (Muster Maven)
13 years of experience in Finance & Account /
Quality Improvement
Work Experience
Bajaj Auto Finance LTD - Operations
WNS Global Services PVT LTD. – Accounts / Quality
MphasiS an HP Company– Finance & Accounting

6. Kiran Kumar
Business Development Manager (Muster Maven)
3 years of experience in Customer Relations and
Support Function.
Work Experience
Kamani Oil Industries PVT LTD – Support Dept.
Green Ways Foods & Beverage (D) Pvt. Ltd –
Commercial

7. An integrated community of Business
experts
We unite
Sales, Marketing,
Advertising, Sales
Promotions and develop
Business Plans for
Brands/Products.
Aims to optimize the
expenses, generate revenue
and enhance profits for our
clients.

8. Our raison d’être
Mission
Vision
Partner with
visionary companies,
strategize, plan and
IMPLEMENT the
most innovative
business plan
Indian
Entrepreneurs
with Organized
BUSINESS well
defined
BRANDS
and healthier
PROFITS

10. Our Goal
Earn
TRUST
of our
clients

11. Strategize. Execute. Deliver.
Execute
Strategize
Relaunched
Mother’s Recipe
Logo with authentic
recipes & brand
extension
Launched products like
pickle, RTC, paste and
papads in 2000 MFOs &
80,000 GT with
Advertising & Sales
Promotion support
Deliver
Continuous growth
in company turnover
from 5 Cr. To 100+
Cr. in 8 years.
Breakeven was
achieved in year 4
with PBT of 8%.
Brand valuation at
200+ Cr.

13. Anil Arya
Brand Head (Ma’con Legion )
13 years of experience in Product & Brand Management
Work Experience
Entire India Online Pvt. Ltd – Product Executive
Desai Brothers Ltd. – Sr. Product Executive
Deeko Bahrain W.L.L – Marketing & Product Research Officer
Opal Luxury Time Products Ltd. – Brand Manager
Green Ways Foods & Beverage (D) Pvt. Ltd – Product
Manager

15. BUSINESS PLAN FOR
NOTTY, GREENWAYS FOODS &
BEVERAGES

16. BUSINESS PLAN FOR NOTTY,
GREENWAYS FOODS & BEVERAGES

17. BUSINESS PLAN FOR
NOTTY, GREENWAYS FOODS &
BEVERAGES

19. Chaturbhuj Ghavane
Business Head (Brand Spirit )
14 years of experience in Product Management &
Sales Promotion.
Work Experience
Desai Brothers Ltd. – Marketing
Pidillite Industries Ltd. – Marketing
Green Ways Foods & Beverage (D) Pvt. Ltd –
Marketing

20. Activation

21. On Shop Merchandising

22. Rangeela NCC – School
Activation

23. Sage Décor clock - Retail Branding

24. Opal Decor clocks - Exhibitions & Events

25. GT & MT Notty Chhota Bheem Activation

26. Consumer Exhibition

27. Mall Activation

28. Modern Trade Visibility

29. Stand Alone Activation -BackTo School

31. Aasan Bazaar
Sales & distribution wing of Muster Maven
Establishment of sales & distribution set-up
Develop channel related strategies
Channel design, evaluation of distribution options, and appointment
of channel partners

32. Prakash Mishra
Business Head (Aasan Bazaar )
16 years of experience in Modern Trade, Retail Sales &
HORECA
Work Experience
Parry’s Confectionery Ltd – Retail Sales
Alka Products Pvt. Ltd. – Retail, MT & HORECA
Adani Wilmar Ltd. – Modern Trade & Institutional Sales
Pidillite Industries Ltd. - Modern Trade & Institutional
Sales
Ballarpur Industries Ltd. – Channel Sales
Green Ways Foods & Beverage (D) Pvt. Ltd – Modern
Trade Sales.

33. Distribution Network
 Appointed 9 CSAs to serve 28 major territories in India in Greenways
Foods
 Appointed
30 Super stockists for GT and 10 Super stockists for MT
business in Greenways Foods
 Implemented direct company supply to distributor supply in HORECA
business in Alka Products
 Initiated to divert the Primary scheme to secondary scheme in
coordination with the distributor in Parry’s confectionery for better
volume off take
 Cleared long pending claims of distributors in Ballarpur Industries
 Maintains good rapport with all the channel partners PAN India

34. General Trade
 Divert primary scheme at secondary point to boost up the sale in
Parry’s Confectionery.
 Increased the sale by tapping new outlets in Parry’s confectionery
and Alka Products.
 Proper pricing given to the wholesalers that creates a big volume
and also avoid the under cutting in Parry’s confectionery.
 Took the Initiative to contact the printers as well the wholesalers to
achieve the primary sales in Ballarpur Industries.
 Planned PAN India secondary sales projections route wise to
achieve the primary sales and smooth distribution in Greenways.
 Prepared data base of 25000 retail outlets PAN India for Notty range
of products in Greenways Foods.
 Planned for ready stock group launch at Greenways Foods .
 Planned for PAN India manpower planning in Greenways Foods.

35. Modern Trade
 Opened account like Hypercity, ABRL MORE, Reliance Retail, Subhiksha,
Vishal Retail, during launch in Adani Wilmar Ltd.
 Organised Rasoi shows, cross promotion with Coke in Big Bazaar
 Opened Walmart account, when it launched in India in Pidilite Industries
 Created car care segment in all MTs in Pidilite Industries
 Sharing company as well brand presentations to the Category
Manager/Buyers for product intro to the Modern trade chains as well stand
alone stores in Greenways Foods
 Negotiating with them in terms of Margin, Credit terms, products to be
placed and visibility/activity plans.
 Coordinate with the Category Managers/Buyers for Product listing/Product
mapping and vendor code creations without any charges in Greenways Foods
 Signing up the TOT with all the commitments made during the discussion
 Planned chain wise city wise sales projections in Greenways Foods
 Recruited 15 MT personnel across different designations in Greenways Foods

36. HORECA
 Sending company as well brand presentations to the
Purchase Managers/Chefs for product introduction to the
HORECA clients in Alka Products
 Introduced one SKU in JW Marriot without participating in
Tendering for Alka Products
 Participated in tendering for Alka Products
 Introduced the products in Ambassador sky chef for Alka
Products
 Introduced and made contract in Taj sky chef in Adani
Wilmar

37. Madhukar Ladhe
Commercial Head (Aasan Bazaar)
16 years of experience in Commercial & Account
Management.
Work Experience
Lotte India Corporation Ltd. – Accounts.
Manpower Services India Pvt. Ltd. – Accounts
Prima Soft Tissues Pvt. Ltd. – Commercial
Green Ways Foods & Beverage (D) Pvt. Ltd –
Commercial

38. Wipro Ltd . (Consumer Dvn)





To collect the order from sales team , to check and
process for invoicing .
If target is not achieved then follow up with the
distributor for primary order .
Deposit cheques on time as per company policy
Monitor credit limit of each distributor
Process claim &Schemes productwise & Area wise .

39. Lotte India Corporation Ltd










Handled two zones ( West & North )
Manage zonal sales adminstration
Appointment of CFA
Finalising the contract of Transport
Settling travelling expenses of Regional Team
Timely statutory payment & Return Filing
Settling claim of CFA & Distributor
Collection of C/F/H Forms for sales tax assessment
Completed More than 50 sales tax assessment for
west & North Region
Establised SOP for CFA in West Zone

40. Greenways






Primary Order Follow up with the
CSA/SS/Distributors
Settle Claims of CSA/SS/Distributors
Indent Follow up
Identify the Near Expiry stock and suggestion to
management for corrective action
Follow ups for C Form
Prepared SOP for Claim & Expenses Processing

42. Nitin Nalawade
HR Head (1 Up Services)
12 years of experience in Human Resources and
Administration
Work Experience
Kailash Auto Body Builders - Administration
Intech Group. – HR
Lumax Auto Tech – HR & Admin
Schaeffler Group – HR & Admin
Voss Eotech – HR & Admin

43. Recruitment and Staffing
Services include
Head hunting
Mass Recruitment
Sourcing of Manpower
Payroll
Temporary Staffing

44. Digital Solutions
Website Design and Development
Digital Media Planning
Social Media Marketing
Online Reputation Management
Applications Design and Development (Facebook
& Mobile)
Search Engine Optimization
Video Production

45. Sachin Sonawane
Graphics Head (1 Up Services)
2 years of experience in graphic designing
Work Experience
Yashada associates
Green Ways Foods & Beverage (D) Pvt. Ltd

46. Photography

47. 1Up Services
ISO 9001-2008 Certification
and Consultancy/audit services
Six Sigma Project Implementation to
achieve business goals
Offshore Business Services

48. Our Esteemed Clients
Avanti Deshpande – Health & Nutrition
Coach
Rivera Sales Corporation Pvt. Ltd.
Electronica Finance Pvt. Ltd.
Sage Quartz
Amilin Resorts

49. What we can do for You
Setting up of OGSM
Product Development
Appointment of Advertising, PR, Social Media agency
5 year detailed Business Plan
Sales & Distribution network development
Advertising and Sales promotion plan implementation
Implementation of 5 year plan
Review and deliver on the revenue and profit.

50. Let’s Meet
to define the scope of
association an do
Business
AshishBhalerao
7507375005
ashish@mustermaven.com