Targeting small entrepreneurs for end to end solutions.

1. Sign up for success……
Sign Up Saga
Brand Distribution Promotion

2. A B.Sc ( Chemistry) graduate and MBA
(Mktg) professional with over 16 + years of
rich exposures in FMCG/ Consumer/
Commodity Industries. Well exposure in
Modern Trade/Channel sales/HORECA
verticals. Developed hands on strategic
planning, MT/ HORECA /Corporate
business set up, Distribution channel
management, Business development, BTL
Activities, Customer service and Team
management.
Prakash C Mishra Biswajeet Kumar
A B.Sc (Physics) with professional degree
in MBA (Marketing) , got 16+ years of
experience in Channel Sales , Key account
handling, Business Development. Mostly
exposure in leading sales teams, team
supervision & development, Key Account
handling, building new business
relationships and developing business
opportunities within existing client bases,
B2B sales & rigid plastic packaging. Also
have expertise in handling pan-India
vendor management and interfacing with
their Supply Chain Management systems.

3. Enhancing maximum business
mileage with limited resources.

4. Sales Vs Return
Forecast
Execute as per the Plan

5. Month Vs City
wise sales plan
Month wise
placement plan
Manpower Plan
Promotional
Plan
Forecast
Blueprint

6. Primary
Data
Secondary
Data
SWOT
Analysis

7. Product
Stratagem
Brand &
Logo
Design
Barcode
Generation
Pack
Design
Brand
Theme

9. - Searching for the partners
dealing with same range of
products.
- Sharing the terms of the
clients.
- Negotiation with the
partners.
- Closing the agreements with
the partners.
- Presenting clients profile to the
category managers /Buyers.
- Negotiation in terms of Margin,
payment terms, space hiring etc.
- Product mapping.
- Distributor allocating &
mapping.
- Promotion and activity planning.
- TOT Finalising.
- Presenting clients profile to
the Purchase managers
/Chefs.
- Negotiation in terms of
Margin, payment terms, etc.
- Product listing.
- Distributor allocating.
- TOT Finalising.
- Presenting clients profile to
the Category Managers.
- Negotiation in terms of
Margin, payment terms, etc.
- Distributor allocating.
- TOT & Marketing Support
finalisation.

10. End cap/FSU
Designing
In Shop
Activities
Cross Promos
Exhibitions
Below The Line
Retailers
Board
Placement
Sourcing
Company’s
Branding T–
Shirt/Shirt
Kiosk/ Promo
table/ Garden
Umbrella
Designing &
Sourcing

11. Television Radio
News Paper &
Magazine
Online
Shopping
Billboard
Above The Line

12. Paper Insert Flier Circulation
Through The Line

13. Search Engine Optimization.
Pay Per Click Campaigns.
Key Word Analysis.
Social Media
Search Media Optimization.
Online Reputation Mgt.
Social Media Paid Campaigns.
S
E
O
S
M
O
E Mail Marketing.
SMS Campaigns.
Whats App Campaigns.
Mobile Campaigns.
Concept Designing.
Others

14. Search Engine Optimization

15. Search Engine Marketing

16. Gifting
Primary
Scheme
Dealing with Articles :
Deodorants, Watch, Laptop bags, Delivery bags, Handcrafted
soaps, Own named engraved Watch/Mug/Pen, Key chain,
Wallet, Indian fusion Mithai..........so on
Secondary
Scheme
Employee &
Client Gifting
Sales & Mktg
Incentives

17. Positions KRA Package/Year
National Head - Modern Trade
Handling PAN India operations, Meeting with the Category
Managers, Finalising the terms, Sign up the TOT, Fulfilling
Vendor registration formalities, Sales forecasting, Territory
Planning, Distribution set ups, Promotional activity planning, E-
Shopping placements, Sales Reviews, Preparing sales report,
Analysing the sales on Monthly/Quarterly/Yearly.
12 - 15 Lakhs
Zonal Key Accounts Manager -
Modern Trade
Handling zone operations, Meeting with the Category Managers
for stand alone stores, Finalising the terms, Sign up the TOT,
Fulfilling Vendor registration formalities, Sales forecasting,
Zonal Territory Planning, Appointing Distributers, Promotional
activity planning, E- Shopping placements, Sales Reviews,
Preparing sales report, Analysing the sales on
Monthly/Quarterly/Yearly. All these profiles under coordinations
with the National Manager.
7 - 8 Lakhs
Key Accounts Executive - Modern
Trade
Handling distributers for primary sales as well collections, claims
handling, Merchandising at the store, Maintaing good relation
with the Retail floor persons for generating volume, Co
ordinating for Payment collections from the retail, Preparing
sales report.
4 - 5 Lakhs
Marketing Manager
Planning for brand promotions, Preparing pricing strategy to
compete with the competitors, Create concept to promote the
brand inside the store with coordination with marketing agencies,
Develop new ideas to attarct direct consumers, Social media
blasts.
8 - 10 Lakhs
Total Package 31 - 38 Lakhs
Sign Up Saga
Will do the profile of National Head, Zonal Manager and
Marketing Manager
Much Lesser
than above