Men's beauty care product

1. Pub.ltd

3. Aniket Kashyap
(P.R Director)
Prashant Patne
(H.O.D)
Dheeraj Sarvankar
(M.D)
Laxmi Mate
(C.E.O)
Ketki Shirshat
(Ast. P.R
Director)

4. To become a leading
brand in the market
by 2016.
To create:
Value for customers.
Opportunities for
employees.
Benefits for
shareholders
Mission
Vision

5. Sources of
Funds
Bank
loan
Public
Shares
Capital

6. BREW - BAR

7. Why The Name???
‘BREW’- Slang for
beverage.
Beer is the Beverage.
Prime component of the
soap is Beer.

8. Why BEER Soap???
BEER – Good for Human Skin.
It pacifies the skin.
Walnut shells opens the skin pores making it oil &
dirt free.
The other components make sure the skin is itch
free.

9. Components…
Beer
Rose
water
Walnut
shells
Olive Oil Oats Lye
Honey Castor Oil

10. 0
1
2
3
4
5
6
7
MUMBAI PUNE BANGLORE GOA
NO
YES

11. Pricing Strategies

12. BREW – BAR [100gm]
Rs. 39/-

13. BREW – BAR [150gm]
Rs. 59/-

14. Target…
• Teenagers.
• Adults.
• Densely populated.
• Metropolitans like
Mumbai & Pune.

15. Marketing Strategies

16. PROMOTIONAL
Strategies
Social media
T.V
Advt.

24. Lobbying
Campaigns
Magazines
Press
release

26. Campaigns
Magazines
Press release
The idea for the name
Black Bag Soap
Company came from
the fact that, in India,
when you shop at a
liquor store, they
almost always put your
purchases in a black
paper bag. Sometimes
they put an individual
beer in a very small
paper bag. It’s called
“black bagging it”. We
wanted our soap to
look as if it were
peeking out of one of
those single paper
bags, so we use them
as soap labels in order
to stay congruent with
this

30. 350% Increase
in facebook
traffic
5000+ slogans
With more
than7000 hits
Earned media
impression
Sales increased
by 4%
And the results

31. Thank you