SlideShare a Scribd company logo
Pub.ltd
Aniket Kashyap
(P.R Director)
Prashant Patne
(H.O.D)
Dheeraj Sarvankar
(M.D)
Laxmi Mate
(C.E.O)
Ketki Shirshat
(Ast. P.R
Director)
To become a leading
brand in the market
by 2016.
To create:
Value for customers.
Opportunities for
employees.
Benefits for
shareholders
Mission
Vision
Sources of
Funds
Bank
loan
Public
Shares
Capital
BREW - BAR
Why The Name???
‘BREW’- Slang for
beverage.
Beer is the Beverage.
Prime component of the
soap is Beer.
Why BEER Soap???
BEER – Good for Human Skin.
It pacifies the skin.
Walnut shells opens the skin pores making it oil &
dirt free.
The other components make sure the skin is itch
free.
Components…
Beer
Rose
water
Walnut
shells
Olive Oil Oats Lye
Honey Castor Oil
0
1
2
3
4
5
6
7
MUMBAI PUNE BANGLORE GOA
NO
YES
Pricing Strategies
BREW – BAR [100gm]
Rs. 39/-
BREW – BAR [150gm]
Rs. 59/-
Target…
• Teenagers.
• Adults.
• Densely populated.
• Metropolitans like
Mumbai & Pune.
Marketing Strategies
PROMOTIONAL
Strategies
Social media
T.V
Advt.
Lobbying
Campaigns
Magazines
Press
release
Campaigns
Magazines
Press release
The idea for the name
Black Bag Soap
Company came from
the fact that, in India,
when you shop at a
liquor store, they
almost always put your
purchases in a black
paper bag. Sometimes
they put an individual
beer in a very small
paper bag. It’s called
“black bagging it”. We
wanted our soap to
look as if it were
peeking out of one of
those single paper
bags, so we use them
as soap labels in order
to stay congruent with
this
350% Increase
in facebook
traffic
5000+ slogans
With more
than7000 hits
Earned media
impression
Sales increased
by 4%
And the results
Thank you

More Related Content

Viewers also liked

Presentation10
Presentation10Presentation10
Presentation10
dusscusswith
 
Thảo luận luật kinh tế ĐHTM
Thảo luận luật kinh tế ĐHTMThảo luận luật kinh tế ĐHTM
Thảo luận luật kinh tế ĐHTM
trần Nam
 
Troféu Raça Negra
Troféu Raça NegraTroféu Raça Negra
Troféu Raça Negra
Avanti! Comunicação
 
Beautiful day
Beautiful dayBeautiful day
Beautiful day
Renaat Vanstallen
 
ELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITY
ELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITYELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITY
ELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITY
Takeh Sendze
 
Proceso productivo del gorro de lana
Proceso productivo del gorro de lanaProceso productivo del gorro de lana
Proceso productivo del gorro de lana
Constaanzaa
 
Dif. Contador publico y admon. financiero
Dif. Contador publico y admon. financieroDif. Contador publico y admon. financiero
Dif. Contador publico y admon. financiero
kape net
 
Modul 2 kb 2 iklim dan budaya organisasi
Modul 2 kb 2 iklim dan budaya organisasiModul 2 kb 2 iklim dan budaya organisasi
Modul 2 kb 2 iklim dan budaya organisasi
Uwes Chaeruman
 
Technical debt management strategies
Technical debt management strategiesTechnical debt management strategies
Technical debt management strategies
Raquel Pau
 
Delivering Technical Debt
Delivering Technical DebtDelivering Technical Debt
Delivering Technical Debt
brendonpage
 
The Good and Evil of Collaboration Tools
The Good and Evil of Collaboration Tools The Good and Evil of Collaboration Tools
The Good and Evil of Collaboration Tools
Dr. Thomas Juli
 
Desbridamiento de heridas quirúrgicas y ulceras de la piel
Desbridamiento de heridas quirúrgicas y ulceras de la pielDesbridamiento de heridas quirúrgicas y ulceras de la piel
Desbridamiento de heridas quirúrgicas y ulceras de la piel
GNEAUPP.
 

Viewers also liked (12)

Presentation10
Presentation10Presentation10
Presentation10
 
Thảo luận luật kinh tế ĐHTM
Thảo luận luật kinh tế ĐHTMThảo luận luật kinh tế ĐHTM
Thảo luận luật kinh tế ĐHTM
 
Troféu Raça Negra
Troféu Raça NegraTroféu Raça Negra
Troféu Raça Negra
 
Beautiful day
Beautiful dayBeautiful day
Beautiful day
 
ELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITY
ELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITYELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITY
ELEMENTS OF INTERNATIONAL CRIMES AND MODES OF LIABILITY
 
Proceso productivo del gorro de lana
Proceso productivo del gorro de lanaProceso productivo del gorro de lana
Proceso productivo del gorro de lana
 
Dif. Contador publico y admon. financiero
Dif. Contador publico y admon. financieroDif. Contador publico y admon. financiero
Dif. Contador publico y admon. financiero
 
Modul 2 kb 2 iklim dan budaya organisasi
Modul 2 kb 2 iklim dan budaya organisasiModul 2 kb 2 iklim dan budaya organisasi
Modul 2 kb 2 iklim dan budaya organisasi
 
Technical debt management strategies
Technical debt management strategiesTechnical debt management strategies
Technical debt management strategies
 
Delivering Technical Debt
Delivering Technical DebtDelivering Technical Debt
Delivering Technical Debt
 
The Good and Evil of Collaboration Tools
The Good and Evil of Collaboration Tools The Good and Evil of Collaboration Tools
The Good and Evil of Collaboration Tools
 
Desbridamiento de heridas quirúrgicas y ulceras de la piel
Desbridamiento de heridas quirúrgicas y ulceras de la pielDesbridamiento de heridas quirúrgicas y ulceras de la piel
Desbridamiento de heridas quirúrgicas y ulceras de la piel
 

Similar to Marketing

Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Kashif Khaira
 
Uw -session_xi,_xii_-_tb
Uw  -session_xi,_xii_-_tbUw  -session_xi,_xii_-_tb
Uw -session_xi,_xii_-_tb
isb&m
 
What Is Brand Heart
What Is Brand HeartWhat Is Brand Heart
What Is Brand Heart
Dan OPRESCU
 
Cadbury marketing stratergy
Cadbury marketing stratergyCadbury marketing stratergy
Cadbury marketing stratergy
Payal Golui
 
Pran honey by pran vomra
Pran honey by pran vomraPran honey by pran vomra
Pran honey by pran vomra
PRANVOMRA
 
Mkt511 Brand Audit
Mkt511 Brand AuditMkt511 Brand Audit
Mkt511 Brand Audit
Muhammad Husayn
 
Axe deodorant
Axe deodorantAxe deodorant
Axe deodorant
Sandeep Kumar
 
Marico
MaricoMarico
Marico
avinash rana
 
Product & Brand Management
 Product & Brand Management Product & Brand Management
Product & Brand Management
SiteshUpadhyay
 
brand awareness of Coca cola company
brand awareness of Coca cola companybrand awareness of Coca cola company
brand awareness of Coca cola company
Bajaj Electricals Ltd
 
Introduced a New Product in the Market
Introduced a New Product in the MarketIntroduced a New Product in the Market
Introduced a New Product in the Market
Kashif Mughal
 
Management
ManagementManagement
Management
shery990
 
Product Life Cycle (PLC) & Brand existance
Product Life Cycle (PLC) & Brand existanceProduct Life Cycle (PLC) & Brand existance
Product Life Cycle (PLC) & Brand existance
Reba Mathew
 
STRATEGIES OF FIVE COMPANIES
STRATEGIES OF FIVE COMPANIESSTRATEGIES OF FIVE COMPANIES
STRATEGIES OF FIVE COMPANIES
SANAL C.WILSON
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
gyaanmasti
 
Lmn
LmnLmn
MIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfMIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdf
aimonayesha7
 
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Ajjay Kumar Gupta
 
marketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gelmarketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gel
Anil Kumar
 
Marketing stretegies of Havmor
Marketing stretegies of HavmorMarketing stretegies of Havmor
Marketing stretegies of Havmor
JUHI BHANDARI
 

Similar to Marketing (20)

Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Uw -session_xi,_xii_-_tb
Uw  -session_xi,_xii_-_tbUw  -session_xi,_xii_-_tb
Uw -session_xi,_xii_-_tb
 
What Is Brand Heart
What Is Brand HeartWhat Is Brand Heart
What Is Brand Heart
 
Cadbury marketing stratergy
Cadbury marketing stratergyCadbury marketing stratergy
Cadbury marketing stratergy
 
Pran honey by pran vomra
Pran honey by pran vomraPran honey by pran vomra
Pran honey by pran vomra
 
Mkt511 Brand Audit
Mkt511 Brand AuditMkt511 Brand Audit
Mkt511 Brand Audit
 
Axe deodorant
Axe deodorantAxe deodorant
Axe deodorant
 
Marico
MaricoMarico
Marico
 
Product & Brand Management
 Product & Brand Management Product & Brand Management
Product & Brand Management
 
brand awareness of Coca cola company
brand awareness of Coca cola companybrand awareness of Coca cola company
brand awareness of Coca cola company
 
Introduced a New Product in the Market
Introduced a New Product in the MarketIntroduced a New Product in the Market
Introduced a New Product in the Market
 
Management
ManagementManagement
Management
 
Product Life Cycle (PLC) & Brand existance
Product Life Cycle (PLC) & Brand existanceProduct Life Cycle (PLC) & Brand existance
Product Life Cycle (PLC) & Brand existance
 
STRATEGIES OF FIVE COMPANIES
STRATEGIES OF FIVE COMPANIESSTRATEGIES OF FIVE COMPANIES
STRATEGIES OF FIVE COMPANIES
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Lmn
LmnLmn
Lmn
 
MIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfMIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdf
 
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...
 
marketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gelmarketing plan of an herbal hair styling gel
marketing plan of an herbal hair styling gel
 
Marketing stretegies of Havmor
Marketing stretegies of HavmorMarketing stretegies of Havmor
Marketing stretegies of Havmor
 

Recently uploaded

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
The Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptxThe Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptx
bhavanasizcom
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 

Recently uploaded (20)

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
The Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptxThe Future of ''Digital marketing'' .pptx
The Future of ''Digital marketing'' .pptx
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 

Marketing