product & brand management

1. PRODUCT AND BRAND MANAGEMENT
ASSIGNMENT
PRESENTED BY –
SITESH UPADHYAY

2. Patanjali Ayurveda ltd.
The reason for choosing the company is :-
Patanjali Ayurveda limited is an Indian company made
with vision make in India products and it was the
newest startup which had surpassed many MNC’s
brands who had kind of monopoly in the market due to
belief in baba Ramdev and its product.
Baba Ramdev –one man army with no knowledge of
marketing strategies and its success attracted me to
choose the company.

3. Product Mix
Ayurvedic health
products
Home care care
Food products and
juices
Personal care
Badam pak
Ghee
Honey
Chawanprash
Health drink
Fruit juice
Diet food
Digestives
Biscuits and
cookies
Pices
Candy
Herbal tea
Jam
Muraba
Dalia &poha
Corn flakes
Sauces & pickles
Dal pulses
Rice
Noodles
Oats ,papad
Namkeen
Edible oil
Sweets
salt
Dishwash bar
Detergent powder
Sanitizers
Handwash
Pooja essentials
Skin care
Dental care
Hair care
Eye care
Body care
Baby care
Medicine products
Kwath
Vati
Bhasma
Churna
Guggul
Parpati
Risti
Arista
Ashawa
Syrup
Oil
Lep
Balm
inhaler

4. Product line – personal care
Positioning strategy
 Target market- Above 15 years
 Positioning statement –walk with us for a better life
 It is positioned as natural , ayurvedic and healthy products.
 The Patanjali ayurvedic products have zero side effects.
 The products are ‘swadeshi’ which means India made products.

5. Product life cycle Patanjali personal care
products like kesh Kanti Reetha,Patanjali anti
dandruff , facewash & various personal care
products Of Patanjali are in growth stage.
It is shown in the chart -
Product Life cycle

6. New product- Patanjali clothing
 In goa fest organized by advertising association
of India Baba Ramdev announced they will
entering garments & clothing industry in 2019.
 It has introduced three brands -- Livfit, Aastha
and Sanskar-- targeting customers across all age
groups.
 They have a network of 100 stores ranging
between 500-2,500 sq feet and are aiming a
turnover of around Rs 1,000 crore.
 Our target is to compete with multinational
companies in this field such as adidas, Puma.

7. New product- Patanjali garments
Reason for Entering garment Industry
 The brand wanted to bring Indian fashion fabrics and styles back in to everyday
life. To prove that Indian fashion is best suited for our body type and climatic
conditions.
 The idea was to create a movement – ‘Tann Maan Dhan Indiapan’, to remind
people of the rich heritage of fashion that we have surrendered in the blind
pursuit of western fashion.
 The aim is to bring the focus and interest back to Indian clothing. Every outfit
can be adapted for comfort and that is what we aim at doing.
 Patanjali's objective, through Paridhan, is to mould the old format of dressing
into latest, more comfortable styles, for the Indian youth, while helping the
various state handloom corporations and the weavers.

8. Thankyou