It is all about a company named "NYASSA" which is a dream company which is born out of a passion for making natural and luxurious hair products. NYASSA is with a  philosophy that will embarked upon creating products in rich textures and sensuous aromas. This presentation will make you understand about their product line, Segmentation, Targeting, Positioning and its MARKETING STRATEGY with innovation.

1. By - SHWETA BEBARTA
ISB&M, BANAGLORE

2. NYASSA VISION & MISSION
NYASSA has its origin in a Sanskrit word that means healing through
touch by chanting tantras and mantras. It means, a divine hair.
NYASSA is a dream company which is born out of a passion for
making natural and luxurious hair products.
NYASSA is with a philosophy that will embarked upon creating products in
rich textures and sensuous aromas.
VISION is to create a beautiful product that will be gentle on the hair and left a
wonderful fragrance.
MOTIVE  is to maintain youthful and shinny hair keeping tantalizingly fragrant
which provides gloriously beautiful and shine on the hair.
 We believe to use the finest, purest and natural ingredients.
MISSION –
is to create beautiful and fragrant hair products that infuse divinity and gives
pleasure into life.

3. TECNI-ART IRON FINISH CREAM
o This is a heat protective straightening cream. It will give
you silky, smooth, straight and frizz-controlled hair.
o It create straight hair with irons whilst providing protection
cream from heat.
o It maximizes styling performance.
o It makes hair straight, provides extra smooth and extra
shiny
o It has fragrances which smells gloriously and gentle on the
hair.
o It instantly penetrates to silken and straighten with
nourishing care.
o This cream smoothens hair, helping to ease the damaging
effects of blow-drying and flat ironing, protecting strands
from up to 450˚ F.
o It is very easy to apply, dry instantly and provides
straightens hair.
o It comes for different types of hair – Dry, Wavy , Curly,
Coily, Colored

4. NYASSA PRODUCT LINE
QUANTITY –
30 ML
100 ML
200 ML
500 ML
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FLAVOUR -
Rs. 150
Rs. 300
Rs. 450
Rs. 800
COMES -
ALOE-VERA
PAPAYYA
PINAPPLE
MIX- FRIUT
TUBE
BOTTLE
GLASS BOTTLE
POT

5. INNOVATION
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A combination of conditioner and softness so as to satisfy the particular
need which was earlier not met.
It is considered in the category of personal hair care products
Gender - both male and female
Slogan - “Everyday shine is the key to beautiful hair”
USP – Deep nourishment require for beautiful hair
Manufacture Unit – India, Karnataka, near Sompura Industrial Area
Made from – Highest Quality Herbal Supplements, Essential Oils, Contains
Fruit Fragrance

6. SEGEMNET
It segments the market on the basis of 1. Demographic Segmentation –
 NYASSA focuses on Women and girls of all age
groups .
 Women who use beauty products.
 Women who are well aware about beauty and care
for their hair.
 Women who have high purchasing power and
belong to upper middle class.
2. Psychographic Segmentation –
 NYASSA aims to create a psychology in women
where ‘beauty’ incorporates all ages, hair texture,
cuts and length.
 ‘You are having beautiful hair’ is the message.
NYASSA promotes and wants every woman to
believe.
 It tries to change the psychology of an average
looking women/girl that she can have equally have
beautiful hair as celebrity has.

7. TARGETTING
 Targets women of all ages, hair color, hair type and
length.
 Highly focuses on “working women” as they have busy
schedule and cannot take time to take care of
themselves, so it uses its USP (conditioner and
Nourishment) to attract target.
 Targets on the higher income group and upper middle
class as they would be willing to pay.
 Target stylish people or party lover freak
 Target college going girls
 Target conscious male

8. POSITIONING
NYASSA wants to positioned itself in a
way that encourages girls and women
all around the world to feel good about
themselves as they are.
NYASSA does not position itself to
have ‘beautiful’ hair. NYASSA wants to
positions itself to help you be beautiful
as you have always been.
1. Position as Instinct Straitening
Cream
2. Position as Personal Care Beauty
Products
3. Position as “GLAMOUROUS”
3. Comes with Different Flavor's
4. Cheap price with small quantity to
Lower Class
5. Attractive Flavors
6. Bio-degradable Bottles
7. Products according gender

9. MARKETING STRATERGY
ADVERTISING
Strong emotional touch
BILLBOARDS
TV
COMMERC
IALS
Cross-selling Possibilities
Effective advertising, Free
publicity
INTERVIEWS
Continuously evolving the
campaign
PANEL
DISCUSSIONS
WEBSITE
PROGRAMS
NYASSA SELFESTEEM FUND
9

10. PLACE TO SELL
• Online Marketing
• Retail Marketing
• Distributers and
Wholesaler's
• Malls
• Spa and Salons
• Hotels and Resorts
• Near by Residential
Areas
• Craft Fair
• Tech Park
• Near by Colleges
• Near by Hospitals

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Press Release Conference
Broad Cast Media (TV, Radio)
Advertising (Audio and Video)
Print Media (Newspaper,
Magazine's, Books, DVD)
By Social Media Marketing
and Digital Media Marketing
By Internet Ads
Come up with some Famous
Tag Line like “Everyday Shine
is the Key to Beautiful Hair”
Showcase Brand Personality
Tie up with Hotel Industry
Tie up with Media Industry
Tie up with Competition
Campaign or Contest
Spa and Salon
Sponsorships
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Billboards, Transits Media, KIOSKS
Sneak Peek
Promotion of the Brand Logo
Offer Freebies
Trade Show or Craft Fair
Create forum for understanding the
customers ( global conversation forum )

12. Gorgeous
Graceful
Beautiful
Smart
Attractive
Adorable
Elegant
Poised
Pretty
Cute
NYASSA celebrates “REAL BEAUTY CAMPAIGN AND SELF - ESTEEM CAMPAIGN” –
This movement aimed at building positive self esteem among women and helping them to reach
their full potential.
Tagline: Strong Role Models Build Stronger Self Esteem.

13. BUDGET
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Television - 10 Lakhs
Internet Ads -10 Lakhs
Outdoor
-10 Lakhs
Magazines -10 Lakhs
Newspaper - 5 Lakhs
Digital
- 20 Lakhs
Promotional - 5 Lakhs
TOTAL - 70 Lakhs

14. BREAK EVEN ANALYSIS
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Initial Investment – Rs. 30 Lakhs
Other Manufacturing Expenses–Rs. 20 Lakhs
Promotional Expenses – Rs. 70 Lakhs
Total – Rs. 1.2 Crore
Time span – 2 Years
If 40,000 products will be sold out, I will get
my initial investments in 2 years.