The #CultureCanvas project, an initiative by Jombay, had invited companies across India whose workplace reflects the culture they stand for. Many feel that culture is like wind, you cannot see it but feel it. But, this project stemmed from our belief that Culture is a Canvas that needs to be visible at the Workplace.You have to see it, to believe it, to live it!

1. 50 / Corporate Citizen / June 1-15, 2016
The success of an organization depends on several factors such as the founder’s vision, business plan and perhaps
most importantly, the Organisation’s culture. Organisational culture is a meticulously cultivated work ethic that
percolates to every single employee in the organization, and makes them a part of the shared values of the company.
At a time when a company’s employees and the workplace are its biggest advertisers and the most telling reflection
of the company culture, JOMBAY, India’s fastest growing Assessments & Development company, ran a survey called
#CultureCanvas, reaching out to more than 100 start-ups and SMBs to capture their workplace culture and understand
its influence. Corporate Citizen takes you for the captivating ride
‘Culture’ofSuccess
GODREJ INDUSTRIES
ABOUT: Godrej Industries is an In-
dian manufacturer of oleochemicals
for use in over various industries.
It also manufactures edible oils,
vanaspati and bakery fats.
LOCATION: Mumbai
We take much pride in fostering an
inspiring workplace with an agile
and high performance culture to
attract, develop and retain the best
global talent. As part of the over
118-year young Godrej Group, we
are fortunate to have a proud legacy
built on the strong values of trust,
integrity and respect for others. At
the same time, our exciting and
ambitious growth plans allow us to
offer unparalleled career opportuni-
ties relatively early on.
Core to our employer brand, is
the philosophy of tough love. We
expect a lot from our team mem-
bers, differentiate on the basis of
performance and potential through
career opportunities and rewards
and lay particular emphasis on
developing, mentoring and training.
We believe that passionate, round-
ed individuals with diverse interests
make for better Godrejites. And we
understand that our team members
play multi-faceted roles. This is why
we encourage them, not just to
explore their whole selves, but also
create an enabling space for them
to do so.
- Sumit Mitra, Head - Group Human
Resources and Corporate Services
A regular day in the vibrant offices of Godrej Industries, where
employees are made to feel at home.
#ORGANISATIONAL CULTURE SURVEY
By Neeraj Varty

2. June 1-15, 2016 / Corporate Citizen / 51
OYO ROOMS
ABOUT: India’s largest branded net-
work of hotels spread across 178
cities with 5000+ hotels offering
standardized stay experiences at an
unmatched price.
LOCATION: Gurgaon
At OYO Rooms, employees are
empowered to solve complex prob-
lems and take fast decisions. Each
day at work is a celebration of our
conviction, commitment and drive.
The energy on the floors is palpable
and the office is always buzzing
as folks brainstorm and exchange
ideas uninhibitedly.
- Dinesh R, CHRO
Individualistic art adorns the walls of the
OYO rooms offices
FREECHARGE
ABOUT: Freecharge is an e-com-
merce website which provides
online facility to recharge any pre-
paid mobile phone, postpaid mobile,
DTH&Data Cards in India.
LOCATION: Mumbai
“Our offices have always been a
reflection of what we are – humble,
passionate and fearless.”, says
Freecharge founder Kunal Shah. Sev-
eral parts of the office were designed
by Freecharge’s own employees.
Freecharge has several seating
arrangements that encourage
collaboration. They’ve got couches,
window seats, and even a hanging
seating unit. The office is a perfect
amalgamation of open spaces and
informal seating areas allowing
relaxed and free flow of more oppor-
tunities for employees to collaborate.
We are always excited to embark
on new adventures – and every
time we strive to make it a bigger,
bolder, swankier canvas
- Kunal Shah, Founder & CEO
ZS ASSOCIATES
ABOUT: ZS is the world’s larg-
est firm focused exclusively on
helping companies improve overall
performance and grow revenue and
market share through end-to-end
sales and marketing solutions—from
customer insights and strategy to
analytics, operations and technology.
LOCATION: Pune
The office space has been designed
to emphasize what defines ZS’s
business, culture and people. Bold
At Freecharge, collaboration in encouraged through a blend of open spaces
and informal seating areas which put employees at ease.
graphics featuring photos of real
ZSers and motivational
quotes line the walls. A
gym, recreation room and
cafeteria promote well-
ness and socialization. An
inviting reception lounge
welcomes visitors. And
in a nod to our global
working model, meeting
rooms and collaboration
areas are named after
regions around the world.
- AbhijitNimgaonkar,
Capability and Expertise
Center Head, India
Recreational facilities are in plenty at the
ZS Associates workplace

3. 52 / Corporate Citizen / June 1-15, 2016
IDYLLIC SOFTWARE
About: It’s a unique Web Application
development company that architects
and delivers exciting Ruby on Rails
solutions to our demanding custom-
ers in the US and around the world.
LOCATION: Mumbai, Pune
“You take the blue pill the story
ends, you wake up in your bed
and believe whatever you want to
believe. You take the red pill you
stay in Wonderland and I show you
how deep the rabbit hole goes.” -
Morpheus in The Matrix.
At Idyllic Software, we believe in
going down the rabbit hole. It’s all
about the choices one makes in the
“Pursuit of (their) Happyness”
With the choices we make it is
also important to stay humble. The
tree in the
center of our
workspace
is a constant
reminder to
always stay
grounded
and not get
carried away by whatever happens
around us. Our humility has carried
us this far and we hope it stays
with us for the years to come.
- Jinesh Parekh, CEO.
TRULYMADLY
ABOUT: TrulyMadly is an Indian
online dating platform that helps
you find your match using safe
and secure methods.
LOCATION: New Delhi
The main workspace comprises
of two long tables across a hall,
so everyone can work together!
Nobody has their own cabin/
office or even fixed seats. We
sit where we please and work in
collaboration at all times.
Even our lunches are a collab-
orative affair. We always eat our
lunch together and never discuss
work at lunch. Lunches and the
tiny library resembling Juliet’s bal-
cony helps us ‘Unravel’. While our
meeting rooms have glass walls
and are named ‘Get a Room’. But
that’s not all, we also UnScramble
messages and birthday wishes on
a huge board with alphabet blocks
for everyone to see.
- Sachin Bhatia, Co-founder & CEO
HEALTHKART
ABOUT: HealthKart.com is India’s
premier e-health store. It aims
to be the go-to destination for all
consumer healthcare needs for
people in India.
LOCATION: Gurgaon
At HealthKart, we follow five
Success Mantra’s - Be the Owner,
Be Open, Act Fast, Empower Others,
Know Your Actions. We have names
our teams after superheroes and
believe in being extraordinary like
them. Every corner of our workspace
speaks of our culture. We also
believe that our employees form a
big part of our culture and give them
complete freedom to design the
workspace they share with us.
- Jitender Panihar, Chief People
Officer
Employees
having a
blast at Idyllic
Software
Inspiring quotes adorn the walls of the
Healthkart ofice
A truly unique workplace greets employ-
ees at TrulyMadly

4. June 1-15, 2016 / Corporate Citizen / 53
PAYTM
ABOUT: Paytm is India’s largest
mobile commerce platform.
LOCATION: Noida
‘Work hard. Have fun. Create
history’ is what our culture revolves
around. At Paytm, we believe in
giving freedom and enough room
to our employees. We stress in the
spirit of teamwork and collaboration
which has always helped us in
keeping our customers happy.
- Sonia Dhawan, DGM - Marketing
& PR
LIMEROAD
ABOUT: Limeroad.com is a portal
targeted at women and offers
products only for the fairer sex.
LOCATION: Gurgaon
At LimeRoad,we follow the
‘great rights plus great duties
philosophy’ wherein we empower
and make employees used to
taking decisions on their own. The
flexibility is hence combined with
responsibility. We also encourage
our employees to ‘Think Hatke’ and
make sure that every idea is heard.
But you need to do as you say,
we care deeply about your say :
do ratio.
- Suchi Mukherjee, Founder & CEO
PAPERBOAT
ABOUT: Paper Boat is a brand of
non-carbonated beverages and
energy drinks produced and market-
ed by Hector Beverages, which is
located in Bengaluru, India.
LOCATION: Bengaluru
Working in sync and very close
to natural surrounding is out of
the usual and promotes creativity.
Productivity is simply higher. Be it
working or recreation. The biggest
benefit that we have seen so far is
the way our organization’s culture is
taking shape. A lot of conversations
start around the office, be it internal
or external people. It has become
an integral part of our identity.
- Neeraj Kakkar, Co-founder - CEO,
Hector Beverages (Paperboat)
PaperBoat encourages conversation at work,
which is evident from it’s open office spaces.LimeRoad’s employees love to ‘Think Hatke’
at work
It’s all about working hard and having
the most fun at Paytm
A Joint Initiative by Jombay and Corporate Citizen