2. Introduction
In order to create a brand image I did research into what the target audience
was interested in, from that I was able to determine the aesthetic which the
magazine will follow. From there I created a mood board for the magazine and
was able to establish a few titles which were then voted on by a sample of my
target audience.
4. To be able to create a
recognisable magazine
identity I created an
inspiration board.
The collage will help
me identify which
colours, pictures and
fonts will match with
the magazine’s
aesthetic.
6. Potential
Magazine
Names
Iridescence
● Too long
● Difficult to
remember
● Tongue- twisting
Bespoke
● Easy to remember
● Has fashion history and fits
with the aesthetic
● Too Simple
Haute
● Essential to the fashion
vocabulary
● Too pretentious
● Hard to pronounce
Snappy
● Short and attention-
grabbing
● doesn’t match the
magazine's aesthetic
Baroque
● Reference to the art
movement
● Negative connotation
● Needs contemporary
twist/element
Eloquence
● Too long
● Too educational
● Hard to pronounce
Du jour
● Pretentious
● Association with
food
● Hard pronounce
Sway
● Powerful
● Aesthetically pleasing
● Aligns with the
magazine’s values
● Short and original
7. Magazine Name Tally
I asked 20 girls from between the ages 16 and 24 which names they preferred
best for a fashion magazine.
Du Jour ||
Bespoke |||
Baroque ||
Sway |||| |
Eloquence ||
Haute ||
Snappy |
Iridescence ||
9. Final Magazine Name
SWAY
This name was most popular with my target audience. The word itself means to have an influence;
to be powerful and have control. This coincides with what the magazine stands for.
The word itself looks aesthetically pleasing. Many of our voters even said that the word stood out to
them for how it looks, saying that it also has a pleasant sound to it.
Altogether the name “Sway” follows traditional magazine codes and conventions, as it is short and
memorable.
