1. Lia Koulalis
8 Sparrow Lane Danvers, MA 01923 • 617.529.1610 • lkoulalis@gmail.com
Northeast Regional Sales Manager
USA TODAY:Travel and Education Segment
Over 10 years’ experience driving strategic growth sales strategy that exceed sales goals and product visibility for
nation’s leading print publication. A seasoned professional, educator, and effective leader with a proven ability to
exceed sales and customer retention quotas.
Demonstrated success record in:
▪ Proven track record of strong outside sales, staff development and customer management experience.
▪ Master of crafting and delivering effective presentations, trainings and implementation initiatives.
▪ Proven success in relationship development and partnership.
▪ Extensive account management experience
▪ Measurement-focused leader with marketing, sales and team development experience
▪ Strong K-12 cross curricula education experience with focus on Reading and ESL.
PROFESSIONAL EXPERIENCE
USA TODAY, Woburn, MA 2012 – 06/2016
Regional Sales Manager, NE
Managed the Northeast territory for a nationally distributed daily publication. Worked collaboratively with team of
inside sales representative and outside purchasing executives to ensure maximum saturation in market and to achieve
revenue goals. Strongly focused on increasing footprint within the education market and hospitality market.
• Developed Sales Strategies that exceeded sales goals and increased annual circulation numbers.
• Prospected, sold and implemented, education and hospitality partnerships.
• Managed and maintained a successful book of business with key hotel and education accounts.
• Created and delivered sales and communication training programs for new hires.
USA TODAY, Woburn, MA 2004 – 2012
Sr. Account Manager
Fitcorp Fitness Centers, Boston, MA 2003 – 2004
Client/Corporate Sales Specialist
• Generated individual and corporate leads, developed specific proposals, implemented benefit.
• Developed and maintained strong relationships with corporate liaisons benefit coordinators, and executives.
Assisted with Public relations activities focused on Fitcorp’s interaction with area companies and public
groups.
Peabody Public Schools, Peabody, MA 2001 – 2003
Title 1/Reading Recovery Teacher, Center School
• Title 1: Provided differentiated instruction to at-risk students to fulfill their potential for intellectual,
emotional, physical and psychological growth and maturation.
• Reading Recovery: Provided individualized lesson plans to eligible first grade students with severe difficulty
with reading.
• Involved with assessment, evaluation and IEP/PIP development plans.
CORE COMPETENCIES
MA Elem. Education License #TPSGGP6
Salesforce • Reading Recovery Certified • ESOL/ESL Certified
HIGHLIGHTED CAREER ACHIEVEMENTS
• USA TODAY National President’s Club Award 2009
• USA TODAY Employee of the Year -Boston Market 2009
• USA TODAY National Jewell Award 2004, 2005, 2006 ,2009, 2010
• USA TODAY Northeast Travel Sales Winner-Highest Volume Growth 2005, 2009,2013
• USA TODAY Northeast Education Sales Winner-Highest Volume Growth 2007
EDUCATION
Bachelor of Science in Education, University of Miami, 2000 Majors: Elementary Education and Spanish