1. Christopher M. Beans
233 S 6th
Street Apt 403, Philadelphia, PA 19106 • (215) 817-9150 • ChrisBeans@gmail.com
Experience:
Johnson & Johnson – McNeil Consumer Healthcare – OTC Professional Marketing
Associate Brand Manager, Visine®; Fort Washington, PA: March 2016 – Present
• Responsible for managing BME budget of $15MM
• Forecast across total Visine® portfolio – 4 different segments and 11 SKUs
o Developed new forecast to account for seasonality of allergy codes and increased accuracy by over 10%
o Modeling based off of both factory consumption and shipments
o Lead development of forecast through all reporting cycles – PBP, FBP, JU, and NU
• Trade & Consumer promotions lead
o Work with Sales Strategy, Finance, Demand Planning, Field Sales, & Supply Chain
o Led development of parity claims at-shelf to increase consumption rates
• Health of Business Lead
o Responsible for calling latest estimate for where year will finish after each month
o Communicate call at executive S&OP monthly meetings to franchise directors and President
Associate Brand Manager, Tylenol® Professional; Fort Washington, PA: March 2014 – March 2016
• Responsible for managing marketing initiatives with Hospital and Pediatric Sales Forces
• 2016 HCP Media and Business Plan leader for Adult Tylenol
• Tylenol® 8 hour Arthritis Pain Reliever to return to market strategy lead
o Oversaw development of Keep Moving® Program, helping patients manage arthritic pain through daily
exercise, dieting, and weight loss
• Led development of Retail Tool Kit
o Utilizing patient education materials for HCPs into trade and display assets at key retail partners
• Brand coverage: Adult TYLENOL®, CHILDREN’S TYLENOL®, and CHILDREN’S MOTRIN®
• Sports Injury Program – working with SafeKids.org to develop children’s sports injury prevention program
• Launch new hospital product – Extra Strength Tylenol and Regular Strength Tylenol Unit Dose Blister packs
• Oversee execution of all conventions throughout the year
• Work with cross-functional team to overhaul iPad sales aids for both sales forces
• BME Management – Overseeing $14MM budget
• Nurse Practitioner and Urgent Care Pilot
o Conducted research to undercover new insights with competitive HCP segment
o Developed and execute field strategy to grow AWR share by 20% and grow Household Pen 10%
o Constructed targeted Nurse Practitioner creative campaign
o Awarded Q2 2015 Eagle Award
Johnson & Johnson Vision Care, Inc. - Vistakon - Medical Device Sales; August 2007 to February 2014
Senior Territory Business Manager, Trainer; NE Philadelphia, PA: February 2009 to February 2014
• Completed Management Development Program; Phase IV of IV
- Program (20-36 months) designed to groom select employees from within for future District Business
Manager positions
- Training includes managerial style analysis, recruiting and interviewing, budget management/finance,
delegating for productivity and growth, regional project leadership, and coaching
• Served as Interim District Business Manager for Independence District in 2012, Metro District in 2014
- Responsible for coaching, administration, and leadership of field sales representatives in absence of
District Business Manager
• Served on District Business Manager regional strategic planning and sales training meetings
• Selected to serve as Guest Trainer for Primary Sales School in 2012
- Responsible for the development and training of all new field sales hires with recent year
2. - Worked with Sales Training, Marketing, Strategic Accounts, and Professional Affairs departments
- Facilitated Pre-Call Planning, Role play, and Competitive Product Workshops
• Recipient of Vistakon’s 2010 President’s Club Award for outstanding sales performance
- Finished 5th overall in field of 76 for Sales vs. Quota attainment
- Performance contributed to District of the Year finish
- Ranked top 3rd
4/5 years in field based territory
• Appointed to Field Sales Trainer
• Served as Distributor Council and District Retail Coordinator for North East Region
- Council consists of one manager and one representative from each region in the country to train our
distributor partners on new products, promotions, and strategies for achieving mutual growth
• Responsible for growing a $4 million territory with over 140 accounts
• Modeled Managed Care challenges on field visit with Global Company Group Chairman Ashley McEvoy
• Market prescription vision care products to clients (OD’s and MD’s) while serving as both clinical and business
consultant for each practice
• Climbed 76 spots in field of 160 representatives in 3 months after executing back-half promotion in 2013
- Currently ranked 80/242 field sales reps
• Launched new products: Acuvue Oasys for Presbyopia and Acuvue 1-Day TruEye and Service: Acuvue Direct
Sales Leadership and Development Program; August 2007 to February 2009
Phase III: Field Territory Management: June 2008 to February 2009
Philadelphia, PA: January 2009 to February 2009
• Market prescription vision care products to a newly created $1.7 million territory with over 143 of most
competitive accounts in the region
Buffalo, NY: September 2008 to January 2009
• Market prescription vision care products to a $4.5 million territory with over 276 accounts
• Moved territory 30 spots in 3 months of tenure in territory
Tampa, FL: June 2008 to September 2008
• Simultaneously managed both Inside and Tampa, FL sales territories. Grew inside territory while launching new
product in Tampa
• Sold In, installed, and pulled through 100% of our newest product in each territory
Phase II: Inside Territory Management; Jacksonville, FL: October 2007 to July 2008
• Market prescription vision care products to a $3.6 million territory with over 300 accounts over the phone
• Exceeded sales and job metrics: Attained 100% call coverage, Exceeded companies heritage transition at 4%,
finished second in department in end of year inventory competition
Phase I: Training & Development; Jacksonville, FL: August 2007 to October 2007
• Completed interactive product and industry training including material on ocular complications and diseases
• Chosen to train peers from Puerto Rico, Marketing, and Life-Scan. Mentored and transitioned new hires
Education:
The Pennsylvania State University: 4 years - University Park, PA
Bachelor of Science; May 2007. Major: Marketing/Emphasis: Global Marketing
Relevant Courses: Marketing, Services Marketing, Global Economics, Public Speaking, Marketing Research
Saint Joseph’s University: One-Year Accelerated program - Philadelphia, PA
Executive MBA; May 11, 2013
U.S. News and World Report ranked Executive MBA #19 in the country
• Degree focused on global business perspectives in preparation for leadership in strategic management
Proficient: Microsoft Office, Picture Imaging, Advantage, PDF Expert, and MiniTab
Personal: Health/Fitness, Reading, Running, Cooking, Soccer, Big Brothers Big Sisters of Philadelphia Mentor
References: Available upon request