1. • A developing professional with over 6 years of experience in Marketing
Communication & Brand Management
• Skilled in executing marketing strategies for establishing greater awareness
about company & its products and building brand focus in conjunction with
operational requirements
• Expertise in developing, coordinating & executing all forms of Marcom
materials across multiple media including sales collateral, presentations,
direct/e-mail, website, social media, events/tradeshows & success stories
• Facilitating the Sales Promotional efforts , developing Sales tools and Aids, creating
and communicating Sales promotional scheme
• Experienced in conducting photo shoots of products, factory & premises
• Facilitating the communication process for enhancing the brand and
corporate image of the organisation; advising on response for internal and
external communications
• Developing ideas and opportunities for developing short-term and long-term
customer engagement programs to build loyalty
• Creating features and articles, presentations, and other public relations
activities that promote awareness of the company and its products
• A proven individual, creative and effective, with strong execution focus, driven by
superior planning, decision-making, negotiation & leadership skills
JAYA BHARTI
Contact: +91- 9003271418
E-Mail: jaya.iiitk@gmail.com
MIDDLE MANAGEMENT PROFESSIONAL
Marketing Communication / Brand Management
Comprehensive experience in designing, implementing & directing marketing communications activities for diverse verticals of
leading organisations
Location Preference: Chennai
PROFILE SUMMARY
ORGANISATIONAL EXPERIENCE
Apr’14 – till date Eagle Burgmann KE Pvt. Ltd. (Formerly KE - Burgmann Flexibles India Pvt. Ltd.), Chennai as
Assistant Manager - Marketing
Role:
• Advertising Agency Management – Analyzing the requirement and accordingly appointing & managing the agency for
developing the creatives, printing catalogues , price lists, mailers, POS & sales promotional materials for advertising and
sales support functions
• Event Management – Identifying & selecting event management companies, for conducting events for different customer
groups across the country
• Internal Communications – Creating & publishing Newsletter and Mailers for Internal communication by utilizing
standard templates & internal software
• Vertical Marketing- Developed various Vertical brochures like Conventional Powerplants, Engine exhaust, FGD
• Brand Management -
o Engaged in conducting Brand Alignment Program through print & electronic medium
o Involved in redesigning, developing & printing business cards, letter heads, leaflets, product tags, storage manuals,
instruction manuals and invoice copies
o Developing & updating PowerPoint presentations for company’s & product promotion
• Gifts – Liaisoning with the vendors for sourcing the customized gifts for various internal & external customers like T-
shirts, pens, pen drives product models, replicas & employee gifts
Brand Management
Marketing Communication
Visual Merchandise
Event Management
Corporate Communication
Sales Promotion
Client Engagement & Retention
Account Management

2. • Exhibitions & Events- Volunteering in Techno 2014 exhibition organized at Sri Lanka and printing the stall design for the same
• Sales Training-
o Organizing training programs and introducing new & creative elements like invitations letter, standees, training
manual, gift and feedback form
o Initiating & publishing monthly local newsletter that included highlights of the month, new recruits, new orders and
management speak under the name “Beyond Horizons”
• Print Collaterals
o Preparing company profile
o Designing & getting the Employee ID cards printed from the vendors
o Creating & distributing eco-friendly notebook for promoting the message – “The cover is made out of eco-friendly felt
material and is hand-stitched specially for you, just like our solutions which are tailor-made for each customer,
depending on their specific needs”
o Taking initiative and coordinating with the vendors for designing various promo tools like scribbling pads, Desktop
calendar 2015
Highlights:
• Played a key role in developing more than 25 project references and database/communicate for improving the sales
• Merit of creating vertical brochures for Conventional Power Plants, Engine Exhaust & FGD
• Steered efforts in identifying new vendors & promo materials for increasing the MARCOM spend efficiency by 15%
• Successful in organizing internal recognition & communication programs ; The team event “Fusion” for promoting the
company
Oct’10 – Mar’14 Honeywell ED&S India Limited, Chennai as Executive – Marketing Service
Role:
• Advertising Agency Management – Liaised with agency for creating Artworks for Catalogs & Price lists, Newsletter, Displays,
Leaflets, etc. Also, coordinated with the vendors for Artwork, Price/Quote, PO & Payments
• Event Management: Supported the Marcom leader to identify and short list event Management Company; conceptualize and
execute events for different customer groups across the country
• Sales Support: Planned, designed & executed Sales Support Collaterals, Print collaterals, Display materials and Stock
maintenance
• Regional Promotions: Assisted sales team in planning, consolidating & executing regional promotional activities. Managed Pre
& Post Event formalities, Event advance payments and settlements
• Budget Management- Managed the spending process under different heads, maintained database and reported monthly
management
• Vendor Management: Coordinated with the vendors across the country for creating marketing material & developing visual
merchandise
• Database Maintenance: Maintained & updated details of the sales team contact for regular mailing activities. Also, maintained
the details of the vendors
• Others- Performed activities related to ERP like Purchase process – Item code & Master Creation, Purchase Request, Purchase
order, GRN & Payment Advice
Highlights:
• Played a key role in executing Channel Engagement & Marketing Programs through Mobile Van, Redclub, Dealer portal,
Green connect around the world with MK, MK Contact, MK Legend, MK PowerMeet, Display Contests & Loyalty programs
for meeting the competition
• Functioned as the Lead Co-ordinator between ad agency, event management company, sales team, channels and other
related agencies for organizing the events
PREVIOUS EXPERIENCE
May’10 – Jul’10 FYMC, Chennai as Client Relations Officer

3. Jan’09 – Dec’09 Epsilon Technologies, Thane, Mumbai as Project Coordinator cum Customer Support Executive
ACADEMIC DETAILS
• B.Tech. (Electronics and Communications) from International Institute of Information Technology, Kolkata, West Bengal
in 2008
Course Attended:
• Completed Certificate course in Graphic & Print Design from MAAC in Dec’14
IT SKILLS
• MS Office (Word, PowerPoint & Excel) and Internet Applications
PERSONAL DETAILS
Date of Birth: 27th
March, 1986
Languages Known: English, Hindi, Tamil, Bengali & Punjabi
Present Address: No. 86, 1st
Street, Jayanthi Nagar Extension, Kolathur, Chennai - 600099
Permanent Address: 93, Tulsinagar, Tilkamnajhi, Bhagalpur-812201, Bihar