My AS Media Evaluation Question 2

1. 2
EVALUATION QUESTION

2. When creating a magazine, it is important to consider your target audience so
you can make your magazine appeal to this specific audience, in order to get
repetitive buyers.
HOW DOES YOU MEDIA PORDUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?

3. The main things I needed to consider was the age group of my target
audience, the gender, the type of music, their likes and dislikes and how much
they are willing to pay for a magazine. For my specific target audience I chose
the age group of 16 to 19 years olds. I mainly did this because this is the
audience I would be more familiar with and relate too.
AGE

4. I then chose to base my magazine on both males and females as I didn't want
to appeal to just one gender. This also means that I will have more of a variety
of an audience and a bigger audience. When researching similar products, like
magazines such as NME, I realized that their magazine also didn't just appeal
to a specific gender. I
GENDER

5. I also researched on my AS media group on Facebook, what type of things my
target audience would like to help me design my magazine. To begin with,
anyone who will read my magazine will passionate about music which is why
my imagery throughout my magazine will appeal to my audience. For example
my contents and double page spread show images of my model playing guitar.
This will interest my audience too.
IMAGERY AND HOW IT APPEALS
TO MY TARGET AUDIENCE

6. The content of my double page spread also shares a story about my model
becoming famous from just being an ordinary person. I think this story will
also appeal to my target audience as it will inspire them and also interest the
reader as they may want to find out more about how to become famous and
more about their favorite celebrities life.
CONTENTS OF MY DP SPREAD AND
HOW IT APPEALS TO MY TARGET
AUDIENCE

7. The style of my magazine also appeals to my target audience as I researched
the type of color and clothing which appeals to my target audience who listen
to indie music and I found out that black and white is a popular colour
scheme throughout the genre of music. In my research I looked at the
clothing of popular bands such as Catfish and the Bottlemen and the artic
monkeys and found out that they also tend to wear a lot of dark colours. So
with this information I decided black and white will be part of my house
theme. However I didn't want my magazine to be too dull so I tried out a
range of colours and will help again from my AS media Facebook group, I
decided to add a coral/ pink to my colour theme. However with coral being a
stereotypical feminine colour, I used a strong and bold font which would then
balance out femininity and the masculinity.
STYLE OF MY MAGAZINE AND HOW IT
APPEALS TO MY TARGET AUDIENCE

8. I also made the costume of my model appeal to my target audience as I
focused on my model following the stereotype of indie bands wearing black
and white clothes. The style of my images also were shot in specific to
provoke mystery. I think this will also appeal to my target audience as it will
draw them in and want them to find out more.
COSTUME OF MY MODEL AND HOW
THIS APPEALS TO MY TARGET
AUDIENCE