The document discusses how the author addressed their target audience of hip hop fans in their magazine. They wrote in broken English to relate to the audience and used a young African male on the cover, as most stars in the music industry are young African males so the audience would feel more comfortable. The font used on the cover also applies to the hip hop genre. The magazine is aimed mostly at men since the cover features a male model and the color red appeals more to men. The model is the same age and ethnicity as the target audience and reflects actual hip hop artists.