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Anna Hodgkins BSc (Hons) ACIM
“As a highly motivated and enthusiastic Marketing Brand Manager I am able to utilise and direct my own
learning effectively which in addition to my excellent communication skills and organisational ability lends
itself to the demands and requirements of this role. I am an extremely personable character, with a friendly
and approachable manner; able to relate to and motivate people at all levels in the business effectively.”
EMPLOYMENT
Group Brand Manager (managing a team of three), MFG Group. 02/2014 – Present
International marketing and brand management to drive rapid growth in new markets and build brand awareness
• Currently developing a new website due to be launched in June 2015 in collaboration with an external creative
agency. Implementing monitoring systems measuring the profitability from traffic, search marketing, social
networking & mobile technology. Including capturing customer data to create more targeted marketing campaigns.
• Successfully incubated a new brand design for MFG which has resulted in significant growth (20% in UK & 38%
in Europe in the first 6 months) in revenue, profit, brand awareness; all greatly exceeding director expectations
• Initiated the company’s first Marketing Strategy & Promotional Plans for the new branding, including innovative-
targeted campaigns both digitally & offline generating over 150k in revenue within 6 months (33% increase on year).
• Strong creative judgment / keen attention to detail has enabled the creation of marketing literature both on-and-
off-line challenging the status-quo to move the brand image forward in the customers and employees minds
• Working with 92%+ of the major car manufacturers and dealer groups across the UK and Europe. Clients include
Porsche, BMW, Audi, Mercedes-Benz, VW and franchise groups i.e. Sytner, Jardine Group, Pendragon etc.
• Designed, generated & now actively manage the New Sugar CRM System to create a stronger CRM strategy
through targeted sales and marketing campaigns to increase client loyalty and the optimisation of profit per client.
Sales, Product and Management Trainer, PSA Peugeot Citroen 12.2012 – 02.2014
Coaching, designing, developing and delivering training to improve sales performance & customer satisfaction
• Successfully designed two 5-Day ‘Sales Certification’ training courses for the UK network (B2C/B2B)
• Delivered high quality training to all UK PSA sales teams both face-to-face and through digital media
• Identified a requirement for remote training and developed 17 virtual / digital sales training courses
• Liaised with Area Managers to provide tailor-made training for the PSA Retail Group / franchisees
• Effectively worked with Sales Managers to ensure the implementation and support of training / marketing plans
including striving for higher customer satisfaction through feedback surveys
• Quickly identified, through coaching sessions, a requirement for the development of individuals and teams within
the Retail Group to improve performance in sales, sales process and customer satisfaction
• Designed / delivered the UK sales product training for the Peugeot 208 GTi Launch, Donnington, 2013.
Lead Marketing and Sales Training Consultant, MFG Group 01.2011 – 12.2012
Coaching, training, marketing & sales generation to motivate sales teams to focus on customer loyalty and profit
Specialised in motivating people to sell in a defined and proven process (including by telephone)
• Coordinated and delivered in-dealership events leading to the successful generation of marketing
communications that substantially increase the likelihood of attracting customers into the showroom
• A strong focus on retaining Profit Per Unit (PPU) and maintaining customer loyalty / satisfaction through the
effective used of Lead Management and CRM Systems i.e. Kerridge, e-GM etc.
• Entrusted a training legacy that enabled delegates to prospect professionally post event / training
• Identified development needs and recommended bespoke learning & development solutions
• Developed, implemented & managed a new culture within dealers to ensure best practice was established at the
core of the dealer’s operations through onsite assessment, dealership workshops & coaching sessions
• Designed / delivered finance, leadership and management courses at dealership & Head Office level
Marketing Manager (managing a team of four) – Employer Responsive, SLC 03.2009 – 05.2011
Focused on implementing and driving traffic to the website and creating a stronger brand image for the business.
• Presented the CIM Marketing Excellence Award for the ‘SHINE’ Marketing Campaign in 2011
• A proven track record in not only creating but also effectively maintaining partner relationships (sponsorship) to
enhance integrated publicity and advertising e.g. product launches
• Development of new website in collaboration with external creative agency. Implemented monitoring systems
measuring the profitability from traffic, social networking and mobile technology
• Successfully incubated a new brand for the Employer Division named Engage which lead to a significant increase
(33%) in enrolments and revenue, greatly exceeding expectations
• Keen attention to detail / ability to create unique marketing proposals enabled the re-branding of all marketing
literature both on-and-off-line challenging approaches to move the brand image forward in the customers mind
• Creating Marketing Strategies and Promotional Plans on time, to specification and within budget

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BMW New Car Sales Executive, Sytner BMW & MINI Leicester 07.2005 – 02.2009
• An excellent level of sales and profit margin was sustained, achieving 115% above target
• Attained a customer satisfaction score of 100% against a target of 95%
• Various local corporate accounts were secured, demonstrating an ability to generate new business
• Alongside concentrating on individual demanding sales targets, exceptional communication and organisational
skills were illustrated to become a first class team within the business
• Admirable negotiating skills were developed to achieve a pleasant but firm demeanour in closing a sale, to achieve
a win: win solution for the company and the customer
EDUCATION
Chartered Institute of Marketing (CIM) - Professional Diploma in Marketing (Degree Equivalent), SLC 2010-2011
Results: A - (Distinction) Marketing Planning
Modules: B - Project Management in Marketing (creating / implementing a digital marketing strategy)
B - Managing Marketing
C - Delivering Customer Value through Marketing (Exam)
Retail Management BSc (Honours), Loughborough University 2002-2006
Results: 2:1 Second Class Honours Upper Division (65.8%), 1st
Class Diploma in Professional Studies
Modules: Skills of Change Management, Marketing Communications, HRM, Consumer Behaviour, Sales/Brand
Management, Skills of Marketing, Data Analysis for Marketing, Retailing Logistics/Strategy,
Ecommerce, International Retailing, Digital Marketing and Project Management.
Thomas Rotherham College (2000 - 2002) – Scholarship Awarded for A Level Results 2000-2002
A Levels: A - English Language and Business Studies
B - Psychology and General Studies
AS Levels: B - Fine Art and Maths
Ecclesfield Secondary School – GCSE’s 1995-2000
10 GCSEs: One A* in Art, Eight A’s including English Language, Maths and Science and one B in French
KEY SKILLS
• Non-smoker and hold a full clean driving license. Competent in Word Processing.
• Proficient in Adobe Creative Suite 5 including HTML, Photoshop, In Design and Illustrator.
• Skilled in Microsoft Access, Excel, PowerPoint, Publisher and Word. Also competent in ‘Cookie Jar’ a
Web Content Management System, SPSS, Jato V4 and mTAB for Windows plus various CRM Systems i.e. Sugar.
AWARDS
• Presented the CIM Marketing Excellence Award for the ‘SHINE’ Marketing Campaign, SLC in 2011
• Scholarship Awarded for A Levels Results (Grades AABB) 2002
INTERESTS
• With a huge passion for marketing I am a regular reader of industry magazines Marketing Week & Brand Republic.
• Keen fundraiser & event planner – climbed Kilimanjaro in 2011 to jointly raise £72,500 for British Heart Foundation in
memory of my late Grandfather. Ran the Paris Marathon in 2013 for Cancer Research raising over £2,000.
• Creating innovative food recipes. Active gym member and keen runner, cyclist, hiker, and swimmer.
• To relax I love exercising, walking the dog and spending time with my husband, family and friends.
CONTACT DETAILS REFERENCES
Address: September House, Star Corner, Barby, Available upon request.
Rugby, Warwickshire, CV23 8UD
Email: liv.hodgkins@gmail.com
D.O.B: 27th February 1984
Mobile: +44 (0) 7917 582227
LinkedIn: www.linkedin.com/in/annaoliviaforbeshodgkins