1. CRAIG L. HENCH
9 Keystone Drive • Mechanicsburg, PA 17050
chench3@comcast.net • 717.766.0637 h • 717.648.9580 c
SENIOR OPERATIONS EXECUTIVE
Accomplished, ambitious executive with 20-year record of achievement in the development and direction of
technical, sales, and marketing programs to exceed organizational goals and objectives in ever-changing
technology and construction environments. Intuitive leader with acute business acumen and expertise in
channel development and market penetration. Excel at aligning core business, revenue, and growth goals to
meet ROI. Expert at managing staff, budgets, and programs with measurements tied to compensation.
Results-driven professional with a talent for applying market management disciplines to make investing and
divesting decisions. Touted for delivering business results despite market conditions.
Areas of Expertise:
• Strategic Planning & Implementation
• Cost Reduction & Avoidance
• Risk & Crisis Management
• Capital Investment Decision-Making
• Profit & Revenue Optimization
• Budget Administration & Management
• Internal Systems & Controls
• Operations Analysis & Process Redesign
• Staff Development Programs
• Team Building & Leadership
PROFESSIONAL EXPERIENCE
OLDE FORGE BUILDERS – Mechanicsburg, Pennsylvania
President (2003 to Present)
Founded the construction business, leading all aspects of strategic planning, business and fiscal operations,
staff management and development, contract negotiations, and industry networking. Balance residential
development with a primary focus on new construction and light commercial. Manage all aspects of the build
cycle from planning and design to subcontractor management, permitting, construction, and delivery.
Selected Contributions:
♦ Delivered a wide range of projects serving as the manager charged with collaborating with
subcontractors to ensure timely, accurate, and high quality construction according to requirements.
♦ Purchased and developed 27 acres into 47 lots, constructing and leading the sales and marketing of
single-family homes valued between $200,000 to $300,000.
♦ Facilitated building construction by cultivating solid professional relationships with federal, state, and
local government organizations, agencies, and officials including township superintendents, borough
officials, DEP, the Army Corp. of Engineers, and conservation district leaders.
♦ Established a solid reputation as a preferred homebuilder thanks to achieving the successful
construction and delivery of the following residential communities: Hampden Station Subdivision of
$400,000 to $500,000 homes, and Hamden Summit Subdivision of $500,000 to $600,000 homes.
♦ Leader in the design and construction of custom central Pennsylvania area homes.
♦ Achieved the coveted “PRO” status on Houzz.com thanks to top-notch customer reviews on interior
and exterior remodeling projects as well as kitchen and bathroom renovations.
♦ Recipient of multiple awards and accolades from Parade of Homes from 2003 to 2007 thanks to a
solid commitment to building high quality homes that meet client expectations.
♦ Increased business revenue to $3.6 M and 12% Net Profit during the past four years.
♦ Applied deep understanding of federal and state guidelines to construct on undeveloped land.
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2. CRAIG L. HENCH • Page 2
IBM – Armonk, NY
Channel Enablement Program Executive (2002 to 2003)
Brainstormed and delivered top-performing, market-driven solutions, which included promotional material to
drive business and exceed organization’s $1 billion revenue target.
Selected Contributions:
♦ Applied expert profit and loss accounting as well as quantitative analysis experience to accelerate
business results, driving percentages to 36%.
♦ Increased pipeline progression and realized metrics by making calculated business decisions.
♦ Conducted regression analysis, segmenting markets and drilling them down to create and delivery
targeted communication messages that produced program results.
Program Manager (2001 to 2002)
Directed program operations as the manager charged with leading $1.2 billion in business partner services.
Selected Contributions:
♦ Developed and implemented business partner compensation programs in a two-tier model with fee
and remarketed components.
♦ Prioritized and executed Go to Market Plans based on opportunity and market trends with an
emphasis on selecting the most appropriate route to market.
♦ Introduced innovative and profitable business solutions for multiple distribution channels.
** *** **
Additional experience as Channel Marketing Manager (1997 to 2001) at IBM in White Plains, NY. Previous
roles include: Channel Business Development Manager, Market Analyst, and Operational Support Executive.
EDUCATION AND CREDENTIALS
Coursework toward Business Management • OLD DOMINION UNIVERSITY – Norfolk, VA
IBM Job Training: New Manager School, Corporate Finance, Team Focus Facilitator, Market Management
Process, Business Development Certification, Specialized Sales Training, Advanced Sales Training,
Software Development, Sales Training, Customer Engineer Training
PROFESSIONAL ASSOCIATIONS
PA Builders Association, 2003 to Present
Metropolitan Harrisburg Builders Association, 2003 to Present
Horseman's Benevolent Protective Association, 1990 to Present
Past Affiliations: Junior Achievement, Allied Arts Fund, IBM 100% Clubs, U.S. Navy (honorably
discharged, Aviation Electronics), Eagle Scout