1. Taha Mohamed Abdalla
Director of Sales and Marketing
Objective
Executive Marketing and sales position in a high end, full service hotel or resort property
Profile
An energetic, motivated and highly dynamic sales and marketing , with a passion for the value of
high quality service; with a tight grip on the development of budgetary management, staff
management and service delivery.
An innovative, ambitious and resourceful, results-orientated professional, with a creative and
innovative outlook on making business and marketing strategies a reality for the sales and
marketing team I lead.
Current Role
Director of Sales & Marketing, Movenpick Resort Taba
Qualifications & Training
Education
Cairo University, BSC 1985
Training
Advanced Management Skills Golden Tulip Int.
Introduction to Supervisory Skills British Council
Be Prepared to Sell Your Hotel NOBEL MANTRICH
Effective marketing Skills programme British Council
Effective Human Resource Management Flamenco Hotels
Hotel Management European Union
Management by Objectives Movenpick
Areas of Expertise
• Strong influencing and communication skills
2 Ahmed Ragab Street, Maryoutia-Harm, Giza, CAIRO
(0020) 1005388299
tahamabdalla@gmail.com

2. • Flexible attitude with a positive approach
• Creative thinking
• Team Builder
• Good staff management skills
• Good strategic management
• Extensive experience in the hotel /leisure and tourism industry
• Management of successful sales and marketing teams
• Financial planning and budgetary responsibility for marketing and sales product
• Proven and successful sales and marketing track record
• Demonstrable increase in occupancy, rates and market penetration levels.
• Successful planning and organisational skills,
• Hands-on management style,
Skills &Abilities
• Marketing & sales techniques
• Marketing plans, long & short term
• Development of collateral
• Tour operators contracting and negotiation
• Development of public & guest relations
• Solid knowledge of a Rooms Division operation
• Knowledge of the principles of business planning, preparation, financing and understanding of
the all aspects of the leisure and tourism industry.
• Hotel management and commercial duties
International Exhibitions & Sales Contacts
Representation for the above named hotels at:
BIT ITB
WTM ATM
MITT UITT
FITUR OTM
AWTTE Thomas Cook Exhibition
JETAIR Road Show

3. Maritim Road Show
TTG
Regular sales programming with:
Switzerland Holland
Germany Belgium
France UK
Italy Russia
Spain Sweden
Denmark Norway
Finland
Japan
Ukraine
GCC & ME (KSA, Kuwait, Bahrain, Qatar, Jordan,
Lebanon )
China
Career History
Movenpick Resort Taba
Director of Sales & Marketing June 2015 – till now
424 rooms
Baron Resorts Sharm El Sheikh
Director of Sales & Marketing December 2014 – May 2015
Baron Resort (360 rooms)
Baron Palms (260 rooms)
Maritim Jolie Ville Luxor Resort (650 rooms)
Director of Sales & Marketing October 2006 – November 2014
Achievements
• The resort is number one in RGI, Occupancy
• The resort is number two in yield
• The resort is number one in market share
• Achieved market penetration in excess of 20%
• The resort is number one in IDS & GDS , revenue & room nights
• Leading the market in leisure
• Leading the market in corporate , Mice , incentive & conference
Movenpick Jolie Ville Golf & Resort Sharm (418 Rooms)
Director of Sales & Marketing March 2006
Director of Sales May 2005
Assistant Director of Sales June 2004
Achievements
• Increase the leisure segments by 25%
• Increase the corporate segment by 15%
• Increasing our market share from the following markets
• French, Russian, Belgium, Holland, Scandinavian,
• Development of old accounts and contracting new accounts
Movenpick Media City (216 rooms)
Senior Sales Manager November 2002 - May 2004
Achievements
• Sales & marketing activities
• Initial tour operators contact development,

4. • Above average occupancy & market penetration.
Flamenco Hotels Egypt - Cairo & Qusier (157 & 176 rooms)
Director of sales 1988 – September 2002
Achievements
• Steady promotion through the company to the position of Director of Sales (2000)
• Increase corporate market segment by 50%
• Achieved market share in excess of 8%
• Achieved market penetration in excess of 17%
• Pre & post opening for our sister resort in Qusier in all sale + marketing aspect
• International tour operators negotiation(EAST& West Europe , UK, Scandinavian , GCC & ME)
• ID&GDS
• Local travel agents
• Last minute operators
• Dive tour operators.
Hobbies and Interests
Family , Music, Current affairs
References
Available upon request