Accomplished, flexible, and results-driven Marketing Professional with 20+ years of experience and expertise in Performance Management, Client Retention, Organization, Communication, Multi-Tasking, Problem Solving, and Time Management. Skilled in all aspects of Email Marketing management, analyzed targeting and data optimization including email performance analytics, revenue planning and accountability, manage one employee. Proven track record of increasing click through and open rates, increasing customer loyalty and new accounts, and creating a team environment with merchants, web and html designers, and marketing assistant resulting to increase in on time productivity. Committed to quality service and able to perform responsibilities with professionalism & ethics even under extreme pressure while implementing established standards and procedures.

1. ALFREDO O’SIEL
 717 SW 2nd
Avenue, Hallandale Beach, FL 33009  305-308-7864   ejajocl@comcast.net
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Accomplished, flexible, and results-driven MarketingProfessional with 20+ years of experience and expertise in Performance Management, Client
Retention, Organization, Communication, Multi-Tasking, Problem Solving, and Time Management. Skilled in all aspects of Email Marketing
management, analyzed targeting and data optimization including email performance analytics, revenue planning and accountability, manage one
employee. Proven track record of increasing click through and open rates, increasing customer loyalty and new accounts, and creating a team
environment w ith merchants, w eb and html designers, and marketing assistant resulting to increase in on time productivity. Committed to quality
service and able to performresponsibilities w ith professionalism& ethics even under extreme pressure while implementing established standards and
procedures.
KEY STR EN GTH S
 Exceptional organizational skills. Developed specific goals/plans to prioritize, organize, and accomplish w ork. Have “a place for everything and
everything in its place” w ith recognized cross-discipline talents in needs analysis and problem resolution in fast paced environments.
 Dynamic communication/interpersonal skills. Maintained exceptional interpersonal & communication skills using English and Spanish
languages. Built & maintained healthy relationships, w hile interfacing positively w ith people of diverse backgrounds.
 Active Listeningand problem sensitivity. Provided fullattention to details, took time in understanding the points being made, asked questions as
appropriate, and never interrupted at inappropriate times.
 Dedicated, innovative, and self-motivated team player. Initiated action and follow through to conclusion of any commitment. Capably learned
new skills. Reacted flexibly to changes in priority and direction, assumed increased responsibilities as needed, and motivated others to achieve
business objectives.
 Computer competent. Proficient in utilizing Microsoft Excel, Word, Access, Pow erPoint, Outlook, including AS400, ASSETS, Unica, CRM, Business
Office, Imark, RMS, MapMarker, Responsys, Oracle, Demandw are, DreamWeaver, MailChimp, HTML, GoogleAnalytics, JIRA, Sharepoint,
RichRelevance, AgilOne, ReturnPath. Hyperion
PR OF ESSI ON AL EXPER I EN C ES
. NorwegianCruise Line Miami, FL
Jun 21, 2016 – Present
Sales Support Analyst (Jul21, 2016 - Present) - Full Time 40 Hrs.
 Work w ith internal and external constituents to acquire campaign data, manage data processing, and ensure optimal data quality.
 Qualify leads by attributes considered critical to performance.
 Develop data driven targeting, segmentation and profiling strategies.
 Manage campaign execution process ensuring timely delivery of data files to appropriate vendors primarily for mail, email, and special events.
 Set up and utilize automation techniques to support programs and increase efficiency.
. Tiger Direct/Systemax Miami, FL
Sep 21, 2015 – May 31 2016
E-mail MarketingManager (Sep 21, 2015 - May 31, 2016) - Full Time 40 Hrs.
 Monitor performance of 45 retro emails programs.
 Perform Q/A’s for launch approval daily for all main and retro emails.
 Manage performance of all automated programs, total of 23.
 Create w eekly KPI, performance, AgilOne reports and make recommendations and improvements on all automated email programs.
 Back up for creating/building daily email programs for all Tiger Direct emails launches.
 Perform edits to HTML’s w hen product or category changes are made.
 Create Excel spreadsheets reports detailing aggregated testing results.
 Run deliv erability anomalies reports daily v ia RetrunPath and solv e issues if any .
 Make SQL request and monitor queries f or anomalies.
 Make recommendations to improv e rev enue, open, and click through rates to the Director of Marketing.
. Aeropost International Miami, FL
Mar 17, 2014 – Sep 18, 2015
E-mail MarketingManager (Mar 2014 – Sep 18, 2015) - Full Time 40 Hrs.
 Report to the Director of Marketing Strategy. Responsible for building and managing all aspects of e-mail strategy to drive business through use of
segmentation and Analytics.
 Monitor and analyze subject lines to increase open rates.
 Develop strategy and manage operations of all e-mail marketing.
 Ensure all emails are coded to w ork on all mobile devices, desktops, and w eb brow sers.
 Make recommendations to management of strategies, roadmaps, and operating plans for the email channel.
 Review competitive landscape and best practices, and make adjustments to plans and operational activities based upon identified information.

2. ALFREDO O’SIEL RESUME — CONTINUATION —
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 Manage and perform other job duties w ith designers, copyw riters, and cluster managers.
 Segmenting of email file and customization of messaging to increase deliverability rates.
 Manage dynamic content html versions for allemails in order to send the correct message to 38 countries using personalize customer content based
on their history and behavior.
 Monitor and create reports on key metrics including open, click, click to transaction, unsubscribe, and bounce rates, revenue, ROI.
 Project manage the marketing team, designers, copyrighters, and merchants to efficiently produce emails on a timely basis.
. Sun – Sentinel Ft. Lauderdale/Deerfield, FL
Feb 11, 2011 – Mar 14, 2014
Database Marketing Analyst(Feb 2011 – Mar 2014) - Full Time 40 Hrs.
 Provide direct mail and email marketing direction and support for all Tribune Direct clients, and internal company direct mail and email campaigns.
 Provide list count by demographic selections from various vendors to determine available data for projects.
 Perform list hygiene to maximize the cost-effectiveness and deliverability of all mail campaigns.
 Prepare mailing lists by pulling data from internal databases, outside vendors, or a combination of the tw o.
 Manage and analyze customer data to determine w hich customers are responding to the clients’ offers.
 Create, execute, and analyze online marketing campaigns.
 Use Microsoft Excel, Access, and Pow erPoint to produce various reports to measure campaign results.
 Create maps that show the clients market reach and potential.
 Build response models that explain results and ensure future clients marketing success.
. Office Depot Boca Raton, FL
Jan 11 – Feb 11 2011
MarketingAnalyst Jan 2011 – Feb 2011) - Full Time Temporary 40 Hrs.
 Proof read ads and provides corrections to copyrighters.
 Audit direct mail and other print media ads for prices and correct products.
 Price check product offers for accuracy.
 Assist department manager during w eekly meetings.
 Organize files and maintained all direct mail materials logged.
. Macy’s  Miami,FL
Nov 82 – Jun 09
Target Marketing Database Analyst (Apr 2001-Jun2009) - Full Time 40 Hrs.
 Target and build accurate direct mail customer lists by analyzing applied market research techniques to drive business decisions and make/provide
accurate recommendations on course of action w ith an average of .3% sales lift.
 Build & distribute direct mail schedules and monitor book deliveries, printers, and mail houses keeping on time deliveries at 98%.
 Grow sales through accurate analyzed targeting, strong direct mail, and excellent customer behavior results.
 Build and keep prompt updates to direct mail schedules for all Macy’s Florida mailers approximately 20 million pieces annually.
 Build and create all bar codes for Macy’s Florida offers w hile keeping extreme accuracy. Approximately 1000+ bar codes per year.
 Monitor daily postage charges for all mailed deductions. Saved the company an average of $20,000.00 per year.
 Ensure on-time delivery of mailers through a strong partnership w ith mail houses and Post Office increasing company’s sales for most promotions.
 Process all vendors’ invoices for payments and estimates w ith savings of approximately $10,000.00 per year.
 Take calculated risks and create alignment by communicating openly and thinking outside the box.
ED U C ATI ON
Associate of Arts in Communications, major in Broadcasting/Communications
Miami-Dade College  Miami, FL
LAN GU AGES
Fluent in:
English and Spanish